Strategic marketing & sales excellence Manager
巴斯夫化学建材(中国)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:石油/化工/矿产/地质
职位信息
- 发布日期:2020-09-24
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:1.5-3万/月
- 职位类别:市场/营销/拓展经理
职位描述
Objectives:
- The primary responsibility is to develop strategic planning and enhance sales efficiency for the cluster.
- It is essential to understand the industry intelligence customer needs, technology trends and industry to define portfolio & services that meet these needs better than our competitors in the industry.
- This role will look at both of internal resources and external market needs, to explore the gap and propose the solutions to bridge the gap.
- This role will also involve all sales excellence initiatives to maximize the outcome of the investment in all aspects.
Responsibilities:
Strategic marketing
- Actively contribute to the creation of marketing plans for business in Greater China;
- Perform market researches and analyses (including macro-economic analysis, value chain and profit pool analysis, key success factors in the industry) and to gain valuable insights with regards to market and technology trends, customer needs and competition (landscape, offerings and capabilities);
- Identify and target attractive market opportunities and customer segments through compelling value propositions and effective business models to deliver them, and define a plan to address internal capability gaps (when necessary);
- Effectively communicate strategy & influence others to translate strategy into actions.
Sales excellence
- Achieve sales excellence through regional initiatives, such as key account management, new product launch, key opportunities etc.
- Coordinate with product managers and regional functional department to deliver solid new product launch packages for new portfolio
- Coordinate with key account managers for KAP to achieve sales growth and explore new business opportunities
- Other sales excellence initiates
Requirement:
- Education: min Bachelor Degree, in marketing or Civil Engineering is a plus
- Working Experience: minimum 5 years working experience in related business, experience in strategy, marketing management
- Technical & Professional knowledge: Marketing background in construction industry, develop business plan and presenting the plan.
- Skills: Excellent presentation skills, fluent English both in writing and speaking.
公司介绍
Master Builders Solutions品牌依据巴斯夫100多年在建筑行业经验而打造,融合了巴斯夫积累的所有专业知识,为新建建筑以及建筑结构的维护、翻修和改造提供了化学解决方案。
The Master Builders Solutions brand brings all of BASF’s expertise together to create chemical solutions for new construction, maintenance, repair and renovation of structures.Master Builders Solutions is built on the experience gained from more than a century in the construction industry.
巴斯夫全球建筑专家的专业知识和丰富经验构成了Master Builders Solutions品牌的核心。我们通过提炼旗下产品和服务组合中的精华元素,为客户提供了应对实际挑战的建筑解决方案。我们实现了跨专业领域和跨地域的合作,同时还不断从世界各地枚不胜举的建筑项目中吸取经验。
The know-how and experience of a global community of BASF construction experts form the core of Master Builders Solutions. We combine the right elements from our portfolio to solve your specific construction challenges. We collaborate across areas of expertise and regions and draw on the experience gained from countless construction projects worldwide.
Master Builders Solutions品牌的全面产品组合涵盖了混凝土外加剂、水泥添加剂、地下建筑化学解决方案、防水解决方案、密封剂、混凝土修补和防护解决方案、功能性灌浆和功能性地坪解决方案。
The comprehensive portfolio under the Master Builders Solutions brand encompasses concrete admixtures, cement additives, chemical solutions for underground construction, water proofing solutions, sealants, concrete repair & protection solutions, performance grouts and performance flooring solutions.
The Master Builders Solutions brand brings all of BASF’s expertise together to create chemical solutions for new construction, maintenance, repair and renovation of structures.Master Builders Solutions is built on the experience gained from more than a century in the construction industry.
巴斯夫全球建筑专家的专业知识和丰富经验构成了Master Builders Solutions品牌的核心。我们通过提炼旗下产品和服务组合中的精华元素,为客户提供了应对实际挑战的建筑解决方案。我们实现了跨专业领域和跨地域的合作,同时还不断从世界各地枚不胜举的建筑项目中吸取经验。
The know-how and experience of a global community of BASF construction experts form the core of Master Builders Solutions. We combine the right elements from our portfolio to solve your specific construction challenges. We collaborate across areas of expertise and regions and draw on the experience gained from countless construction projects worldwide.
Master Builders Solutions品牌的全面产品组合涵盖了混凝土外加剂、水泥添加剂、地下建筑化学解决方案、防水解决方案、密封剂、混凝土修补和防护解决方案、功能性灌浆和功能性地坪解决方案。
The comprehensive portfolio under the Master Builders Solutions brand encompasses concrete admixtures, cement additives, chemical solutions for underground construction, water proofing solutions, sealants, concrete repair & protection solutions, performance grouts and performance flooring solutions.
联系方式
- Email:hr-china@basf.com
- 公司地址:地址:span江心沙路333号