湖州招聘

RESPONSIBILITIES

? Drive the Consumer PR and KOL strategy for Travel Retail China to promote awareness and conversion amongst the traveling Chinese consumer
? Support Travel Retail’s brand teams in APAC to develop a local PR and KOL strategy and annualized calendar to support their business needs
? Build a network of media and KOL contacts within China who become ambassadors for our brands within Travel Retail
? Assess, localize and adapt all regional PR campaigns, press materials and product pushes to drive relevant results for the region
? Collaborate with regional communications team and act as a strategic counselor to our TR APAC brand teams, leading executional excellence on traditional PR, social media & content strategy
? Drive signature Travel Retail CN media and KOL events and ensure all Travel Retail events are executed to brand and channel standards
? Manage monthly PR and Social reporting for China market
? Manage local PR budget in line with business needs
? Explore and consolidate retailer social opportunities and support retailer social activities by providing companies branded content with company guidance


Competencies and Qualifications:
? Excellent written and verbal communications skills in Mandarin and English
? Proven track record of creating compelling communications campaigns across traditional, digital and social media that drive strong business results in the China market
? Strong consumer media and KOL contacts within the travel and/or beauty space in China
? Experience managing and representing multiple brands and projects simultaneously in an agency or similar setting
? Strategic thinker who can collaborate with stakeholders both internally and externally across regions and teams
? Passion for social and digital media, with a strong interest in leveraging KOLs to create tangible business value & credible advocacy
? Experience managing agencies across competencies (traditional PR, social media & content strategy)
? High degree of emotional intelligence; ability to navigate successfully in a highly matrixed global organization with a passion for the travel space
? Creative strategic thinker, self-starter and problem solver
? Extremely organized and detail-oriented
? Demonstrates strong project management abilities
? Must be a team player with strong interpersonal skills and ability to collaborate with global & regional colleagues
? Minimum Education Level: Bachelor's Degree

   雅诗兰黛集团由雅诗兰黛和约瑟夫兰黛创始于1946年。如今，雅诗兰黛集团傲居世界化妆品行业领先地位，生产和营销高品质的护肤、彩妆、香水和护发产品。集团旗下拥有超过25个知名品牌，产品行销全球150多个国家和地区。
    2002年，正式成立在中国的全资子公司，一直致力于为中国消费者提供***品质的产品和服务。集团经营着Estée Lauder雅诗兰黛、Clinique倩碧、Origins 悦木之源、La Mer 海蓝之谜、M.A.C魅可、Bobbi Brown芭比波朗、Tom Ford Beauty汤姆福特美妆等高端护肤彩妆品牌，以及Jo Malone London祖玛珑、Ermenegildo Zegna杰尼亚、DKNY等香水品牌。
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