湖州招聘

Job description:  

1. Work with show marketing manager to plan and implement comprehensive show & exhibition marketing with strong focus on digital campaigns, ensuring these are aligned to, and evolve with market and customer requirements;

2. Work with digital marketing team to maximize show traffic and achieve pre-registration and onsite attendee targets. Essentially covers but not limited to the following:

    

• Digital promotion channels execution and optimization, including EDM, social media, digital, SMS, PPC, SEO, telemarketing and any other relevant programs to ensure maximum effectiveness of visitor promotion

• Support with visitor marketing materials

• Website content and maintenance, etc.

• Closely work with sales team/central marketing

• Manage external marketing vendors, by monitoring promotion results and driving continuous improvement

• Support with database refresh and data-building

            

  3.  Regular feedback to show manager on campaign effectiveness and response analysis, with a strong emphasis on identifying actions/optimization based on data-driven insights

  4.  Promote a culture of analytical thinking, active learning and continuous improvement

 

Qualifications

• At least 3 years’ working experience with strong focus on digital marketing to international market.  Event industry exposure an advantage.

• Team player and able to drive results through team work

• Excellent time management skills and ability to prioritize tasks effectively

• Strong attention to detail

• Have knowledge of PS, AI, H5 and HTML

• Experience on social media skills, video platforms and website management etc.

• College degree or above,

• Good in written English

环球资源(Global Sources)成立于1970年，是深受买家及供应商社群高度信赖的领先B2B贸易平台，提供在线和线下全方位采购服务。 集团通过贸易展览会(*****************/exhibitions)，环球资源网站(*****************)，《世界纪理人》杂志(*************)、APP、其他产品及服务促进供应商与来自全球超过150万名专业买家的贸易往来。

创立至今 50 年，环球资源的理念与世界及国家政策方向接轨，取得了扎实的经营业绩，累积超过 150 万名国际买家，包括 95家全球百强零售商，为买卖双方促成外贸订单和生意机会，环球资源充当着连结企业与世界的桥梁。供应商借助环球资源提供的整合出口推广服务，提升公司形象、获得销售查询，赢得来自逾240个国家及地区的买家订单。

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