湖州招聘

  

Job description:

  

1.Leverage consumer insights and media audience analysis to define target audience and customize tags

  

2.Analyze media audience behaviors and digital media performance across channels and explore new business opportunities

  

3.Participate in the campaign planning and activation to develop a dynamic strategy, through multiple data touch points and along customer decision journey

  

4.Work closely with media strategy team, digital analytics team and programmatic agency partner to continuously optimize audience segments and manage the targeting performance

  

5.Assist manager in delivering analysis that informs and improves the effectiveness of the planning, execution and optimization of media strategy.

  

6.Keep optimizing processes and methodologies to manage timelines and performance across internal and external teams

  

7.Document best practices and seek out opportunities across portfolio brands, based on their business objectives

  

 

  

Requirement of employment；

  

1. Bachelor‘s degree or above, Good command of English speaking and writing

2. Minimum 3 years’ experience in data marketing platforms is mandatory and experience in digital marketing is a plus

3. Experience working on multiple projects across multiple teams (cross-functional teams including brand marketing, creative, media, e-commerce, data & analytics, IT etc.)

4. Familiarity to China’s key DMPs, B.B.A.T data systems and programmatic capabilities

5. Experience with digital audience segmentation, and behavioral ad targeting and ability to define/refine target consumer profiles to media target audience with key media behaviors and attitudes

6. Practical working knowledge of DMP technology or exposure to other mar-tech/ad-tech solutions is preferably

7. Experience in marketing research and consumer insights is desirable

8. Knowledge and experience on statistics and analytical methods is desirable

                

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