湖州招聘

Job title: Digital/Performance Marketing Manager

Function: Digital marketing

Reports to: Head of digital marketing

Sub Function: China JV Level

Location: Shanghai, China

Job purpose: Manage all owned digital channels’ development & performance in China market for China JV

Key accountabilities and decision ownership [max 8]:

• Lead the owned B2C platforms' development & maintenance
• Creating and managing a detailed plan independencies and scheduling the activities to ensure owned B2C platform (Website, mini-programe, etc.) development & performance
• Plan, execute and own website promotion campaigns to drive traffic, sales and engagement
• Identify new opportunities in both programmatic, search(SEM & SEO) and new digital solution to deliver sales & traffic target
• Responsible for product selection & package of website
• Responsible for digital reporting/tracking and analysis
• Develop, manage, and nurture new business accounts and partnerships to accomplish profit and volume goals
• Work closely with with UX team, eCommerce team & IT team to make sure business development on website & other B2C channels

Skills, know-how and experience [max 8]: Must have:

Strong passion with travel Has ecommerce marketing background is a value added Good at leveraging insights and data mindset Capable of leading project, controlling progress in a dynamic environment. Skilful with agency management Preferred: Minimum of 4 years working in leading digital company and/or agency experience Fluent Oral & Written English

Technical / professional qualifications:

University degree or above

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