湖州招聘

职位描述：
The Role
You will be responsive for supporting the development and execution of the digital marketing program in China. The focus of the China program is on “acquiring new customers” for adult English learn product. You will work closely with vendors to managing and optimizing different types of paid media to boost business ROI.

岗位职能：
负责协助中国地区线上市场项目的开发和执行工作，为成人英语学习产品线拓展新用户。与公司重要合作伙伴紧密协作，管理和优化各类付费媒体资源，提升广告投放ROI。

You will
? Implement digital marketing campaigns on various paid media channels to improve brand awareness, generate leads and achieve related KPI.
? Plan, implement and optimize the marketing strategy of each channel, especially for real time bidding channels
? Analyze in detail to identify improvements in channel effectiveness, increase convert rates and managing the quality.
? Maintain good relationship with media partners and vendors, and manage each vendor to provide good service and get high quality resources from media partners.
? Develop creative ideas and work with design team to create ad images, write ad copy, and continually test and optimize existing ads.
? Keep abreast of the latest digital marketing technologies and trends; identify possible opportunities to implement new trends helping business growth and brand’s leading position.

工作内容：
? 利用各类付费媒体资源开展广告投放项目，提高品牌认知度，获取新用户，完成相应KPI
? 规划、执行、并持续优化各个媒体的投放策略，尤其是各类竞价渠道（广点通、Google Adwords、今日头条等竞价平台）
? 以数据分析为基础，发掘提升媒体效果的机会，优化广告投放形式及内容，不断提升广告投入转化率。
? 与媒体和合作伙伴保持良好合作关系，并管理好各个合作伙伴，以获得优质媒体资源和服务
? 与创意团队合作，设计、测试并优化广告创意及文案素材
? 了解最新网络营销技术及发展趋势，利用新兴资源提升公司业务、巩固品牌地位。

You have/are:
? Bachelor's degree in business, marketing, communication or related field.
? Prior experience in operating real time bidding channels is a strong plus.
? Be able to write good copy. Highlighting unique selling points, campaign types and slogans.
? Proficient in Excel, Salesforce, Omniture is beneficial.
? Excellent communication skills with the ability to effectively interact with related co-workers and vendors, ability to build and maintain strong relationships with both internal and external partners.
? Digital thinking, strong self-learning ability, able to deliver results under pressure.
? Mandarin speaker and proficient in written and spoken English is a must.

岗位要求：
? 本科及以上学历，商科、市场营销、公关等相关专业优先
? 有线上竞价平台运营经验者优先考虑
? 具备良好的文案功底，善于利用活动主题或广告语突出产品卖点
? 精通Excel、Salesforce、Omniture等工具者优先考虑。
? 拥有良好的人际沟通能力，能够与合作商建立并保持长久而良好的合作关系。
? 具有互联网思维，学习能力强，抗压能力强。
? 熟练掌握中英文听说读写能力。 举报 分享

关于英孚教育
英孚教育成立于1965年，是一家全球教育培训公司，以“教育，让世界无界”为企业使命。英孚在全球各地有诸多学校和办事处，并拥有优质在线英语学习基地Englishlive。英孚主要致力于语言培训、出国留学游学、学位课程和文化交流等项目。英孚还发布了全球英语熟练度报告,该报告打破了地域限制，在全球范围内测试了不同国家成人的英语能力。
 
About EF Education First
Established in 1965 with a mission to open the world through education, EF Education First (EF) is an international education company which focuses on language, academics, and cultural experience. EF has hundreds of schools and offices worldwide and online English learning platform English Live . With long term commitment in China, EF has been selected as the official supplier of language training services for Beijing 2008 Olympics. Since 1988, EF has provided service to Olympic Games for six times, including the PyeongChang 2018 Winter Olympics and the upcoming Tokyo 2020 Olympics. Each year, EF publishes the English Proficiency Index measuring the English ability of adults in countries across the world.