黄山 [切换城市] 黄山招聘黄山市场/营销招聘黄山产品/品牌经理招聘

Assistant Brand Manager ( PR & Events)

雀巢(中国)有限公司上海分公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2016-10-25
  • 工作地点:上海-静安区
  • 招聘人数:1人
  • 职位月薪:10000-14999/月
  • 职位类别:产品/品牌经理  

职位描述

职位描述:
Nespresso – Ultimate Coffee Experience
Pioneering the portioned coffee market, Nespresso embodies the luxury lifestyle values of quality, convenience and innovation and offers one of the most sophisticated espresso and coffee concepts ever developed. Our unrivalled Nespresso ‘trilogy’ unites the world’s highest quality Premium Blend coffees with smart and stylish, award-winning one-touch system coffee machines and exclusive, personalized services to ensure customers can indulge in their love of perfect coffee and experience the Ultimate Coffee Experience.
To learn more about Nespresso, please visit http://www.nespresso.com/cn/en

Senior Marketing Executive / Assistant Brand Manager – PR & Events
Reporting to Senior Brand Manager, the incumbent is responsible to facilitate and ensure perfect execution of all marketing events, PR, sponsorship, and to support in daily marketing activities and any additional key projects in order to establish the NESPRESSO Brand as the Ultimate Coffee Experience and the Icon of perfect Coffee in the China market.

Job Responsibilities:
? Key player to support in building Brand Awareness and establishing Brand Presence at Nespresso Boutiques, Trade and professional customers through PR, events and sponsorship
? Plays an active role in managing relations with PR Agencies and Event Agencies and explore partnership opportunities in the market
? Work with PR agency to establish and maintain press database on a regular basis;
? Draft and distribute press releases to targeted media. Assure editorial coverage of the brand, products and projects. Regular media monitoring and clippings for the market;Organize and execute events for both B2C and B2B channels to support launch of new machines and coffees in the market
? Support commercial team to implement trade shows, roadshows, sponsorship and etc
? Organize Nespresso club member events, workshop to enhance the ultimate coffee experience
? Analyze and conduct post-evaluation on all PR activities Assist and support the Brand Manager in all general and administrative aspects

Job Requirements:
? University student in Business or Marketing related discipline
? Minimum 4 years of working experience in multi-national companies, experience from premium brands will be a definite advantage
? Excellent interpersonal, communication and presentation skills
? Outgoing, proactive, responsible and attention to detail
? Excellent problem solving skills and organized in project management
? Ability to work in a quick and multi-cultural environment
? Fluency in written and spoken English
? Dedicated to develop the marketing expertise in the environment of premium lifestyle brands

职能类别: 产品/品牌经理

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公司介绍

雀巢(中国)有限公司隶属于总部位于瑞士的全球***的食品饮料公司——雀巢全球集团。雀巢专业餐饮是雀巢集团全球管理业务单元之一,是雀巢集团在中国的一个主要增长驱动。我们专注于餐饮市场,运用专业知识,为客户提供品牌、创新及盈利的食品和饮料解决方案。我们的合作伙伴包括如中西餐厅、休闲餐饮及各国际连锁酒店等。

除长期合作伙伴太太乐及豪吉之外,雀巢于2011年与领先食品公司银鹭及徐福记签订合资协议。2012年底,雀巢完成对婴儿营养领先品牌惠氏营养品的全球收购,为雀巢大中华区营运添了1,500名员工及一家工厂。

雀巢在中国经营33个先进生产设施及雇用约50,000名员工(包括合资公司及惠氏营养品的员工)。雀巢(中国)有限公司通过覆盖整个大中华区的市场推广、销售及分销网络,确保为消费者提供营养美味的产品、随时随地、随意乐享。

雀巢始终坚信人的因素***。因此,我们提供的不仅仅是一份工作,也是一个长期的职业生涯发展,不仅仅是一份理想的职业,更是一个可预见的光明的未来。加入雀巢的每一位员工都在为建立和打造雀巢的未来——为我们的消费者、同事和自己创造更高品质的生活而努力着。

联系方式

  • Email:doris.tao@nespresso.com
  • 公司地址:杭州市