innovation manager/specialist (职位编号：88808235)
百威（中国）销售有限公司
- 公司规模：少于50人
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2022-06-29
- 工作地点：北京-朝阳区
- 工作经验：3-4年经验
- 学历要求：本科
- 职位月薪：2.5-3万
- 职位类别：品牌经理
职位描述
1. 负责对接总部和所属城市所有相关啤酒新品Launch Pad/Seed项目计划及落地事宜，包括除精酿啤酒和生啤以外的啤酒品类（比如百威黑金、科罗娜海盐系列、哈尔滨纯生以及其它孵化品牌）
2. 负责搭建所属重点城市啤酒新品Launch Pad的生意模型，包括根据重点城市不同品牌的发展阶段，制定相应的拓展策略，RTM模式，经销商开发，核心售点客户开发和管理、产品列进，沟通谈判等；
3. 负责分配及统筹Launch Pad相关资源（费用，激励，人员等），确保资源***化落地；
4. 负责总部及事业部的啤酒新品Launch Pad/Seed项目的渠道活动落地，包括各品牌全渠道的活动统筹；
5. 完成事业部和总部月度工作汇报，生意数据分析，并相应制定下一步行动计划；
6. 担任重点城市的啤酒新品品牌大使，啤酒文化传播和新品知识培训等。
任职要求：
1、3-5年工作经验，有酒饮和新品开发相关工作背景优选；
2、了解酒饮类销售运营，渠道拓展及营销等相关背景；
3、熟练掌握办公软件（Excel/PPT）. 英语口语流利书写能力专业优先；
4、GMT/红星经验优先。职能类别：品牌经理
公司介绍
Company Introduction
Budweiser APAC, part of AB InBev, is the largest and a fast growing beer company in Asia Pacific. The Company is one of the most profitable Asia-based beer companies in terms of Normalized EBITDA in 2018, with sales into 38 territories across the region, including its principal markets China, South Korea, India and Vietnam.
The Company brews, imports, markets, distributes and sells a portfolio of more than 50 beer brands in Asia Pacific. The Company believes brands are the foundation and cornerstone of building relationships with consumers and the key to long-term success. The Company seeks to maintain sustainable competitive advantages through its ability to meet evolving consumer desires and its leading brand positions, especially in the premium and super premium category, in all of its markets. Its portfolio includes international and local beer brands such as Budweiser, Stella Artois, Corona, Beck’s, Hoegaarden, Leffe and Goose Island across markets; Harbin, Sedrin and Boxing Cat in China; and Cass and Hand & Malt in South Korea
Budweiser APAC, part of AB InBev, is the largest and a fast growing beer company in Asia Pacific. The Company is one of the most profitable Asia-based beer companies in terms of Normalized EBITDA in 2018, with sales into 38 territories across the region, including its principal markets China, South Korea, India and Vietnam.
The Company brews, imports, markets, distributes and sells a portfolio of more than 50 beer brands in Asia Pacific. The Company believes brands are the foundation and cornerstone of building relationships with consumers and the key to long-term success. The Company seeks to maintain sustainable competitive advantages through its ability to meet evolving consumer desires and its leading brand positions, especially in the premium and super premium category, in all of its markets. Its portfolio includes international and local beer brands such as Budweiser, Stella Artois, Corona, Beck’s, Hoegaarden, Leffe and Goose Island across markets; Harbin, Sedrin and Boxing Cat in China; and Cass and Hand & Malt in South Korea
联系方式
- Email：APAC.GMT@cn.ab-inbev.com
- 公司地址：东三环北路博瑞大厦