Nespresso Assistant e-Commerce Operation Manager
雀巢(中国)有限公司上海分公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2021-01-04
- 工作地点:上海
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:1.8-2.8万/月
- 职位类别:企业/业务发展经理
职位描述
Coordinate Market's ecommerce operations (drive sales)
- Support eCommerce campaign operations (setup, test and activate) including support of seasonal campaigns & optimization of permanent website content to achieve commercial objectives.
- Ensure a consistent, contextual & relevant customer journey across all ecommerce platforms (including desktop, mobile site and app)
- Oversee digital asset management & complex HTML content to support global & local campaign activities while ensuring B2B & B2C websites are leveraging the most relevant practices, content & features
- Liaise with all business & IT stakeholders to ensure all digital content is up-to date, relevant and compliant with global brand, security, content & commercial guidelines
Optimize the user experience (drive conversion)
- Coordinate with the operation specialists/coordinator to ensure a seamless experience and optimized purchasing funnel across all platforms
- Leveraging eCommerce analytics insights and data, ensure optimization guidelines are followed & standards met to ensure optimization of conversion goals & objectives
- Leverage operational insights & global best practices to influence the optimization of campaign customer journeys and path to purchase
- Plan & oversee the implementation of eMerchandising activities in collaboration with Performance & cross-functional teams
- Ensure a best-in class B2C & B2B customer experience & performance through the assessment and optimization of eCommerce channels (mobile & desktop) in the fields of search, eMerchandizing, catalog management, personalization, brand content, services & compliancy.
Govern the day-to-day operations (drive business continuity)
- Account for market's digital content, services & features such that they are configured to be consistent and relevant for a seamless customer experience across all digital touch points.
- Ensure an agile, bug free user experience on all digital boutiques, following HQ eCommerce & Customer Brand guidelines
- Coordinate User Acceptance Testing with IS/IT stakeholders, ensuring business critical systems and processes remain operational and bug free. Ensure prioritization of platform regression, championing needs of markets where necessary
- Support incident management for any major issue (global/local) affecting conversion rate, new member’s activation or availability of the products or the platforms
Key Experiences:
? Relevant degree with strong Web knowledge and experience
? Strong organizational or project management skills in an international commercial environment
? At least 2 years experience in digital & ecommerce activites, including Content Management Systems, Personalization & Targeting, eMerchandizing, product lifecycle management
? HTML, CSS, Javascript, development experience across multiple CMS
? Advanced knowledge of digital media management & optimization
? Deliver web-ready marketing materials based on predefined specifications & creatives
? Accuracy, reliability & vigilant attention to detail
? At ease with IT Technologies & architecture
? Proven track record in delivering end to end user experiences in a digital context
? Able to work under pressure· Accuracy and reliability
? Project oriented and Innovation minded
? English fluent is a plus
? Understanding of Google Analytics is a must
公司介绍
除长期合作伙伴太太乐及豪吉之外,雀巢于2011年与领先食品公司银鹭及徐福记签订合资协议。2012年底,雀巢完成对婴儿营养领先品牌惠氏营养品的全球收购,为雀巢大中华区营运添了1,500名员工及一家工厂。
雀巢在中国经营33个先进生产设施及雇用约50,000名员工(包括合资公司及惠氏营养品的员工)。雀巢(中国)有限公司通过覆盖整个大中华区的市场推广、销售及分销网络,确保为消费者提供营养美味的产品、随时随地、随意乐享。
雀巢始终坚信人的因素***。因此,我们提供的不仅仅是一份工作,也是一个长期的职业生涯发展,不仅仅是一份理想的职业,更是一个可预见的光明的未来。加入雀巢的每一位员工都在为建立和打造雀巢的未来——为我们的消费者、同事和自己创造更高品质的生活而努力着。
联系方式
- Email:doris.tao@nespresso.com
- 公司地址:杭州市