黄山招聘

Overall Description:

 A renowned international education group with a strong and expanding presence in China, Hong Kong, and USA, is offering a newly created role in Marketing and Communications. Based in Shanghai, the Head of China Marketing reports directly to the Chief Institutional Development and Marketing Officer and is responsible for formulating marketing and communication strategies in accordance with our business direction and objectives. He/she will also lead, develop, engage and collaborate across teams and functions to ensure all the internal and external marketing and communication related initiatives are focused, integrated, and impactful.  

 This position oversees our overall markting, communications, and public relations efforts, all aimed at providing adequate support to over 15 schools in China.    

Major Responsibilities:      

1.Develop and lead markting and communication strategies for all schools.       

2.Supervise a medium-size marketing team with key responisibility for creative marketing, school marketing, public relations, brand management and in-house editorial support.     

3.Support on-the-ground marketing strategies for all affiliated schools and affiliates of the international school education group to advance the organisation’s internal and external marketing efforts.      

4.Work closely with marketing at the corporate and school level to implement corporate marketing initiatives to help raise visibility and improve the admission rate.     

5.Initiate marketing and communication related training for school marketing professionals.      

6.Improve editorial standards and lead the production of internal and external communication material.   

7.Identify and explore innovative online and offline platforms and channels to create impact.       

8.Develop and manage the organisation identity and brand including engaged vendors and agencies.   

9.Develop and manage external communications and engagement activities for stakeholders, communities and the press.   

10.Deliver measurable organic media results across TV, press, social and digital media.        

11.Develop and manage crisis and contingency plans. 

12.Supervise the team to ensure seamless execution based on the agreed strategy.

13.Collaborate closely with school leadership teams and school marketing fuctions to ensure a clear understanding of and effective implementation of the marketing strategy at the school level. 

14.Work closely with CIDMO to ensure the China marketing strategy aligns with the larger marcom priorities for the organisation at large.

15.Develop a rigorous business plan with measurable short to long-term goals and KPIs. 

16.Safeguard the overall reputation of the organisation and become a brand evangelist for the institution, affliliated schools and stakeholders. 

17.Message development for large-scale marketing and advancement initiatives, campaigns, announcements via all internal and external outlets.

18.Initiate various marketing trend reports and market research reports including daily news clippings.

19.Ensure effective escalation protocols for crisis management and prevention.     

Others:

1.Contribute to and facilitate any internal and external meetings as required.

2.To carry out any other duties as required by CIDMO.           

Competency Requirements:

·         Able to translate and articulate complex information into easy-to-understand messages

·         Highly adaptable to reprioritise and shift gears quickly

·         Excellent people management skills, communication and interpersonal skills, including superior written and spoken communication in both English and Chinese

·         Excellent presenter, a strong leader, a proactive marketer with local know-how and the ability to listen

  

Academic, Job Experience Requirements and Qualifications:

·         Degree in Advertising, Media, Journalism, Communications, Business Management or relevant discipline

·         Proficiency in Mandarin and English

·         15+ years of experience in marketing and communication

·         Strong nation wide marketing experience in a large corporation

·         Strategic thinking with an innovative mindset

·         Familiarity with the latest communication platforms including digital and social media

     

上海耀华教育管理有限公司是由香港耀华教育管理有限公司在上海注册成立的沪港合资企业，是耀华国际教育机构在中国境内的营运平台。公司主要业务包括教学管理咨询、教育学术信息交流、教学用具的设计生产和销售、教育后勤管理咨询等。

耀华教育理念源自对二十一世纪地球村概念及中国将于其中发挥重要作用之认识。耀华致力于融合东西方文化精髓，注重双语学习、品格培养、全人发展、终身教育，通过创设独特的教学环境、行政管理和课程内容，让学生在多元文化的学习氛围中，潜移默化，成就兼容东西方文化精髓的独立人格。

耀华在中国境内提供各种全日制和业余制课程，涵盖幼儿园、中小学、大学预科、语艺教育和网络学习等广阔领域，适合婴幼儿至成人各个年龄段的学习需要，将学生培育为拥有国际视野、勇于探索和创造、具备社会责任感的新世纪公民。

公司发展和管理的学校品牌系列包括：耀中国际学校、耀华国际教育学校、耀华国际教育幼儿园、耀华语艺教育中心等：
耀中国际学校 网址：http://www.ycef.com
耀华国际教育学校 网址：http://www.ywies.com
耀华国际教育幼儿园 网址：http://www.ywiek.com
耀华婴幼儿教育中心 http://www.ywitec.com