Digital Marketing Manager
悦榕酒店管理(北京)有限公司
- 公司规模:150-500人
- 公司性质:外资(非欧美)
- 公司行业:酒店/旅游 房地产
职位信息
- 发布日期:2016-12-06
- 工作地点:上海
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:大专
- 职位月薪:10000-14999/月
- 职位类别:媒介经理 市场/营销/拓展经理
职位描述
职位描述:
Essential Job Skills
A.Social Media
- Experience in social media platforms in China, from strategy to development, implementation, reporting and optimisation. This includes:
- Having a good understanding of the social media landscape and best practice to drive digital marketing effectiveness.
- Know how to publish (profile targeting, timing, frequency, etc…)
- The knowledge of media planning and buying in social media. Ie:- sponsored post.
- Results-driven with good reporting skill sets and know how to translate data and patterns into insights for pragmatic application. Think outside-of-the-box to achieve marketing objectives.
- Being diligent and savvy in community management, applying best practice in respond to public feedback.
- Highly creative with a passion in developing effective story-telling content, including identifying micro moments to engage and influence consumer perception, behavior and desired action effectively.
- The ability to conceptualise for creative content including tactical ideation to produce high quality engaging content.
- Having a great interest in the craft of copywriting and visual design development.
- Innovative driven, with a ‘Can Do’ attitude in generating quality story content.
- Art direction background with the ability to conceptualise.
- Experience in Photoshop, HTML, and design software
- Additional digital marketing experience is a great advantage.
- ASelf-driven in following social media trends including technology & tools advancement to explore, adopt and apply.
B.Digital Marketing/E-Commerce Projects
- Strong project management skill set
- Meticulous, detail oriented
- Good interpersonal skill set to work effectively with cross-functions, cross-departments, cross-business units and hotels.
Desirable Job Skills
- Entrepreneur spirit, resourceful and creative in finding solutions to tackle challenges such as lack of resources/money.
- High work ethics.
- Comfortable in basic photography.
- Experience in digital marketing/e-commerce is an advantage.
- Level of Independence High – must be able to work independently to deliver the goals and SOPs set by the Social Media Committee in China and The Committee based in Singapore.
- Able to work under pressure with minimum supervision. Must have good time management, project management and multi-tasking skill sets.
Communication / Interpersonal skills
1. Skill level A team player with excellent interpersonal and communication skills with:
- Social Media Committee, China.
- Corporate Integrated Marketing team
- Cross-departments at Corporate
- Hotel marketing teams
- Other Business Units
- Resilient with a positive attitude to work in an often ambiguous environment.
2. Language Skills
- Excellent Chinese and English, spoken & written.
Job Knowledge
1. Years of related experience Minimum 2 years
2. Education/qualifications Degree in Business/Marketing/Mass Communications or related.
Contact Information:
Interested applicants please submit the Cover letter, English resume (plus Chinese resume if available) with a recent photo & indicate the current/expected Salary to: kiwid.zhang@banyantree.com
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Essential Job Skills
A.Social Media
- Experience in social media platforms in China, from strategy to development, implementation, reporting and optimisation. This includes:
- Having a good understanding of the social media landscape and best practice to drive digital marketing effectiveness.
- Know how to publish (profile targeting, timing, frequency, etc…)
- The knowledge of media planning and buying in social media. Ie:- sponsored post.
- Results-driven with good reporting skill sets and know how to translate data and patterns into insights for pragmatic application. Think outside-of-the-box to achieve marketing objectives.
- Being diligent and savvy in community management, applying best practice in respond to public feedback.
- Highly creative with a passion in developing effective story-telling content, including identifying micro moments to engage and influence consumer perception, behavior and desired action effectively.
- The ability to conceptualise for creative content including tactical ideation to produce high quality engaging content.
- Having a great interest in the craft of copywriting and visual design development.
- Innovative driven, with a ‘Can Do’ attitude in generating quality story content.
- Art direction background with the ability to conceptualise.
- Experience in Photoshop, HTML, and design software
- Additional digital marketing experience is a great advantage.
- ASelf-driven in following social media trends including technology & tools advancement to explore, adopt and apply.
B.Digital Marketing/E-Commerce Projects
- Strong project management skill set
- Meticulous, detail oriented
- Good interpersonal skill set to work effectively with cross-functions, cross-departments, cross-business units and hotels.
Desirable Job Skills
- Entrepreneur spirit, resourceful and creative in finding solutions to tackle challenges such as lack of resources/money.
- High work ethics.
- Comfortable in basic photography.
- Experience in digital marketing/e-commerce is an advantage.
- Level of Independence High – must be able to work independently to deliver the goals and SOPs set by the Social Media Committee in China and The Committee based in Singapore.
- Able to work under pressure with minimum supervision. Must have good time management, project management and multi-tasking skill sets.
Communication / Interpersonal skills
1. Skill level A team player with excellent interpersonal and communication skills with:
- Social Media Committee, China.
- Corporate Integrated Marketing team
- Cross-departments at Corporate
- Hotel marketing teams
- Other Business Units
- Resilient with a positive attitude to work in an often ambiguous environment.
2. Language Skills
- Excellent Chinese and English, spoken & written.
Job Knowledge
1. Years of related experience Minimum 2 years
2. Education/qualifications Degree in Business/Marketing/Mass Communications or related.
Contact Information:
Interested applicants please submit the Cover letter, English resume (plus Chinese resume if available) with a recent photo & indicate the current/expected Salary to: kiwid.zhang@banyantree.com
职能类别: 媒介经理 市场/营销/拓展经理
公司介绍
悦榕集团(Banyan Tree)的企业宗旨是在延承亚洲传统与保护环境的大前提之下,发展并管理高档的豪华酒店与度假村。
悦榕集团首家旗舰度假酒店(普吉岛悦榕庄)自1994年建立以来,在亚洲奢华度假酒店市场中便占有重要的一席之位。一路走来,我们在全球20多个国家50多个地区经营管理逾40个奢华酒店度假村,68间特色SPA,66间悦榕阁精品店,以及2个高尔夫球场和多项旅游地产。
悦榕在中国的产业包括仁安悦榕庄,丽江悦榕庄,三亚悦榕庄和杭州悦榕庄等。我们始终秉承、传递和打造高端,私密,特色的旅游度假体验,并成为行业内知名的***度假酒店及度假村的开发商、管理商和运营商。随着业务发展,公司面向社会招聘如下人员加盟悦榕集团,关于公司详情,欢迎参考公司网站 。工作一至两年后有派往海外工作的机会。
随着业务发展,公司面向社会招聘如下人员加盟悦榕集团,关于公司详情,欢迎参考公司网站 www.banyantree.com, www.angsana.com
悦榕集团首家旗舰度假酒店(普吉岛悦榕庄)自1994年建立以来,在亚洲奢华度假酒店市场中便占有重要的一席之位。一路走来,我们在全球20多个国家50多个地区经营管理逾40个奢华酒店度假村,68间特色SPA,66间悦榕阁精品店,以及2个高尔夫球场和多项旅游地产。
悦榕在中国的产业包括仁安悦榕庄,丽江悦榕庄,三亚悦榕庄和杭州悦榕庄等。我们始终秉承、传递和打造高端,私密,特色的旅游度假体验,并成为行业内知名的***度假酒店及度假村的开发商、管理商和运营商。随着业务发展,公司面向社会招聘如下人员加盟悦榕集团,关于公司详情,欢迎参考公司网站 。工作一至两年后有派往海外工作的机会。
随着业务发展,公司面向社会招聘如下人员加盟悦榕集团,关于公司详情,欢迎参考公司网站 www.banyantree.com, www.angsana.com
联系方式
- Email:kiwid.zhang@banyantree.com
- 公司地址:上班地址:上海市黄浦区蒙自路763号丰盛创建大厦25楼