黄山招聘

职位描述：
The role of Brand Manager/ Senior Brand Manager is to ensure continuously strengthening brand equity, increasing market share and achieving brand P&L target. He/she will be responsible for formulating brand strategies, implementation & evaluation of marketing activities and budget control on Caltrate liquid capsule.

MINIMUM QUALIFICATION
Education/Experience
Bachelor or above, 3-5 years of managerial experience in Pharmaceutical OTC business or FMCG company
Special Knowledge
Frequent in oral and written English, brand management knowledge, media communication and consumer research knowledge

Skills
Good communication, interpersonal and leadership skills as well as project management and presentation skills. Strategic thinking, good market acumen and ability in analysis and judgment

AREAS OF RESPONSIBILITY

Annual Marketing Plan(Consumer & Retail):
Prepare annual marketing plan and communication strategy, including above-the-line & below-the-line activities as well as investment plan to achieve top-line and bottom-line target based on brand long term development strategy.

Implement and Evaluate Marketing Programs
Propose action plans and implement agreed plans. Closely follow up the program result, sales feedback and make necessary amendment if required. Evaluate the programs after completion and provide learning for next action.

Brand Performance Tracking
Fully leverage available resources, constantly monitor and report market trends, competitor activities, brand performance and Brand Health analysis to help Senior Marketing Manager to formulate brand strategies.

Follow up Communication Plan
Follow up communication plan based on agreed communication strategy and annual master plan, including: advertising campaign and other communication material development, cooperate with media team to follow up communication plan.
Implement Innovation Projects
Assist Senior Marketing Manager to deliver the new product pipeline as well as new product launch plan, including product concept, formulation, packaging, pricing, communication plan and launch support plan.

Budget Preparation and Control
Initiate brand budget (Consumer & Retail channel), monitor and analyze brand budget to ensure cost effective & efficiency and make sure within agreed budget.

Initial Sales Forecast
Coordinating with sales team to prepare monthly rolling sales forecast based on brand plan and sales analysis 举报 分享

GSK is an equal/opportunity affirmative action employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
GSK招聘团队只会使用 @gsk.com 后缀的邮箱与您联系。若您收到任何声称来自GSK邀请您面试或请您提供任何个人信息的邮件，我们建议您留意发件人的邮箱地址，并谨慎回复。若您不确定您所收到的邮件是否来自GSK，请您通过chk.recruitment@gsk.com 联系我们。