高级产品经理
李锦记(中国)销售有限公司
- 公司规模:1000-5000人
- 公司性质:外资(非欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2013-10-14
- 工作地点:上海
- 招聘人数:1
- 语言要求:普通话精通
- 职位类别:产品/品牌经理
职位描述
Develop annual category marketing plans based on superior knowledge and insight of the market, consumer, competition, trade, and other external and internal factors that will position the Company to achieve a winning edge of the category in FS market.
Undertake market analysis to monitor industry trends, category performance and FS channels, and identify issues and opportunities
Identify, develop and implement innovation programs (NPD, re-launch, line extension, packaging revamp, etc.) using appropriate chef testing to ensure chef appeal and marshal appropriate resources to bring to market in line with agreed schedules.
Grow existing portfolio esp. strategic products via competitive and effective product, pricing, innovative application development and promotion plans (with orchestrated efforts from Sales and Food Service Dept)
Develop FS category promotion & communication planning and tracking by evaluating the appropriateness and effectiveness of the activity and the efficiency in execution to reinforce brand strength and contribute to increasing consumer (chef) value.
Oversee day-to-day product management operating routines especially in analyzing product performance of FS key categories, controlling expenses against budgets, reducing wastages, ensuring adequate inventory cover, etc. thereby contributing to the delivery of optimum profits to the overall business.
公司介绍
联系方式
- 公司地址:徐汇区南宁路970号李锦记大厦 (邮编:200030)