Product Manager Swine(职位编号：917)
上海勃林格殷格翰药业有限公司
- 公司规模：1000-5000人
- 公司性质：外资(欧美)
- 公司行业：制药/生物工程
职位信息
- 发布日期：2013-10-14
- 工作地点：北京
- 招聘人数：1
- 工作经验：三年以上
- 学历要求：硕士
- 职位类别：市场/营销
职位描述
Objectives:
Manage professionally all tasks related to product management of specific products in the Swine portfolio and develop and sustain an e-marketing platform for AH China.
Tasks:
To manage the product portfolio of Ingelvac CircoFLEX and Ingelvac MycoFLEX in the Swine marketing team.
The creation, implementation and execution of marketing-related e-media communication vehicles (intranet, internet, social media) related to promoting Company Material Science’s products and services; incorporating product stories, brand positioning and company objectives reflected in product-related communications in Greater China region.
Develop and execute in very close cooperation with the Global Marketing Unit / Business Unit the general concept / messaging and write creative briefs for products in the Swine portfolio with a focus on CircoFLEX and MycoFLEX.
Responsible for providing strategic direction and life cycle management for several of BI AH China brands with focus on CircoFLEX and MycoFLEX.
Implementing effective veterinary and customer-oriented marketing programs that drive product demand and ensure growth and profitability targets.
Annual budgeting, forecasting and execution of strategic plans for focus products and e-media.
Prepare relevant input for Business reviews, annual discussion, and annual and half year sales meetings.
Participate in marketing, sales and technical training national, regional and international.
Integrate customer insights and collaborate with external agency partners to develop innovative solutions that resonate with customers and drive product demand.
Allocating resources between brands to optimize marketing mix, manages promotional spending.
Effectively delivers marketing programs, including the execution and tracking of promotions to the customer.
Initiate customer related scientific conferences and training events both domestic and international. This is cooperation with the Event organizer in the AH team China and BI OPUs or Global Marketing AH colleagues.
Work with supply chain to manage the product forecasting process, anticipate business risks and develop contingency plans to ensure product supply.
Adept at creating strong internal business relationships and cultivating business partnerships with key stakeholders to improve business performance.
Master Degree or above, major in Marketing / Business Administration, Business Communications / Administration, Veterinary Medicine.
Minimum of 3 - 5 years of progressively responsible experience in a business to business environment / communications / product management area.
Experienced and skilled in developing and running e-media platforms such as intranet, internet and social media
Solid business acumen and working knowledge of the animal health industry.
Experienced with strategic brand planning that generates breakthrough marketing programs and effective sales support materials.
Demonstrated experience with external corporate communication and complex integrated marketing communications campaigns.
Strategic understanding of the communications/marketing/sales/product relationship.
Skilful in examining and re-engineering operations and procedures; formulating policy, and developing and implementing new strategies and procedures.
Excellent written and verbal communications skills in Chinese and English including public speaking and written communication & excellent organizational skills
Proficient knowledge of MS Office applications required (MS Word, PowerPoint).
Creativity, persistence, boldness to develop innovative, customer focussed solutions
Ability to travel frequently.
Manage professionally all tasks related to product management of specific products in the Swine portfolio and develop and sustain an e-marketing platform for AH China.
Tasks:
To manage the product portfolio of Ingelvac CircoFLEX and Ingelvac MycoFLEX in the Swine marketing team.
The creation, implementation and execution of marketing-related e-media communication vehicles (intranet, internet, social media) related to promoting Company Material Science’s products and services; incorporating product stories, brand positioning and company objectives reflected in product-related communications in Greater China region.
Develop and execute in very close cooperation with the Global Marketing Unit / Business Unit the general concept / messaging and write creative briefs for products in the Swine portfolio with a focus on CircoFLEX and MycoFLEX.
Responsible for providing strategic direction and life cycle management for several of BI AH China brands with focus on CircoFLEX and MycoFLEX.
Implementing effective veterinary and customer-oriented marketing programs that drive product demand and ensure growth and profitability targets.
Annual budgeting, forecasting and execution of strategic plans for focus products and e-media.
Prepare relevant input for Business reviews, annual discussion, and annual and half year sales meetings.
Participate in marketing, sales and technical training national, regional and international.
Integrate customer insights and collaborate with external agency partners to develop innovative solutions that resonate with customers and drive product demand.
Allocating resources between brands to optimize marketing mix, manages promotional spending.
Effectively delivers marketing programs, including the execution and tracking of promotions to the customer.
Initiate customer related scientific conferences and training events both domestic and international. This is cooperation with the Event organizer in the AH team China and BI OPUs or Global Marketing AH colleagues.
Work with supply chain to manage the product forecasting process, anticipate business risks and develop contingency plans to ensure product supply.
Adept at creating strong internal business relationships and cultivating business partnerships with key stakeholders to improve business performance.
Master Degree or above, major in Marketing / Business Administration, Business Communications / Administration, Veterinary Medicine.
Minimum of 3 - 5 years of progressively responsible experience in a business to business environment / communications / product management area.
Experienced and skilled in developing and running e-media platforms such as intranet, internet and social media
Solid business acumen and working knowledge of the animal health industry.
Experienced with strategic brand planning that generates breakthrough marketing programs and effective sales support materials.
Demonstrated experience with external corporate communication and complex integrated marketing communications campaigns.
Strategic understanding of the communications/marketing/sales/product relationship.
Skilful in examining and re-engineering operations and procedures; formulating policy, and developing and implementing new strategies and procedures.
Excellent written and verbal communications skills in Chinese and English including public speaking and written communication & excellent organizational skills
Proficient knowledge of MS Office applications required (MS Word, PowerPoint).
Creativity, persistence, boldness to develop innovative, customer focussed solutions
Ability to travel frequently.
公司介绍
关于勃林格殷格翰
加入勃林格殷格翰，与我们一起携手并肩，共创未来。我们深信每一位员工的成长都将铸就公司的发展，每一位员工的努力也都将成就公司的美好明天。130余年来，研发驱动型制药公司勃林格殷格翰作为全球前20大制药企业之一，持续致力于人用药品、动物保健和生物制药合同生产三大业务领域，力争为人类和动物带来更多健康。加入勃林格殷格翰，将是您实现“创新展现价值”的绝佳机会！在工作中，您将通过与内外部伙伴的通力合作，站在知识迭代的最前沿；科研过程中，您将不断探索新型科学发现，切实提高全人类的生活质量；与此同时，您也将助力公司成为未来行业当之无愧的领导者。
我们的业务正处在持续高速发展之中，是中国业内发展最快的公司之一。我们诚邀您加入勃林格殷格翰，共同携手向前，成为实现2025愿景的一份子。
作为业内的领导企业，热情、创新和独立是驱动我们不懈前行的动力，我们为每一位努力热忱、恪尽职守的员工提供成长机会，实现其个人价值。作为连续七年通过“中国杰出雇主”认证的企业，我们通过提供高质量的职业发展规划、参与或领导国际项目的机会，为每一位员工的成功之路夯实基础。
让我们彼此成就，引领未来！
想获取更多信息，有以下方式：
1. 访问************************************/或
2. 关注我们领英账号, 或
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行为准则
-责任心：即使情况不明朗，我们总是在自己的决策和行为中展现主人翁精神
-敏锐度：面对内外部变化时，我们以开放的心态快速应对
-内部企业家精神：我们与客户携手构筑创新理念，以应对瞬息万变的市场
联系我们
如果你坚信自己就是我们要找的人，不要犹豫，马上申请吧!
加入勃林格殷格翰，与我们一起携手并肩，共创未来。我们深信每一位员工的成长都将铸就公司的发展，每一位员工的努力也都将成就公司的美好明天。130余年来，研发驱动型制药公司勃林格殷格翰作为全球前20大制药企业之一，持续致力于人用药品、动物保健和生物制药合同生产三大业务领域，力争为人类和动物带来更多健康。加入勃林格殷格翰，将是您实现“创新展现价值”的绝佳机会！在工作中，您将通过与内外部伙伴的通力合作，站在知识迭代的最前沿；科研过程中，您将不断探索新型科学发现，切实提高全人类的生活质量；与此同时，您也将助力公司成为未来行业当之无愧的领导者。
我们的业务正处在持续高速发展之中，是中国业内发展最快的公司之一。我们诚邀您加入勃林格殷格翰，共同携手向前，成为实现2025愿景的一份子。
作为业内的领导企业，热情、创新和独立是驱动我们不懈前行的动力，我们为每一位努力热忱、恪尽职守的员工提供成长机会，实现其个人价值。作为连续七年通过“中国杰出雇主”认证的企业，我们通过提供高质量的职业发展规划、参与或领导国际项目的机会，为每一位员工的成功之路夯实基础。
让我们彼此成就，引领未来！
想获取更多信息，有以下方式：
1. 访问************************************/或
2. 关注我们领英账号, 或
3. 关注我们的微信公众号：BI招聘
行为准则
-责任心：即使情况不明朗，我们总是在自己的决策和行为中展现主人翁精神
-敏锐度：面对内外部变化时，我们以开放的心态快速应对
-内部企业家精神：我们与客户携手构筑创新理念，以应对瞬息万变的市场
联系我们
如果你坚信自己就是我们要找的人，不要犹豫，马上申请吧!
联系方式
- Email：HRTACampusWest.CN@boehringer-ingelheim.com
- 公司地址：地址：span张江李时珍路257号