理肤泉-Trade Marketing Assistant（第三方）
欧莱雅（中国）有限公司
- 公司规模：1000-5000人
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2017-01-29
- 工作地点：上海-静安区
- 招聘人数：若干人
- 职位类别：市场通路专员
职位描述
职位描述：
KEY JOB ACCOUNTABILITIES
To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase
sales and brand/category presence.
? Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the
retailers and brand equity
? Report sales needs and field intelligence to Trade Marketing Manager and commercial / marketing teams
? Monitor and improve processes to better link marketing and commercial activities
? Manage budget and ROI for his/her specific Trade Marketing activities
PROFESSIONAL & TECHNICAL COMPETENCIES
MASTERS COMMERCE FUNDAMENTALS
? Activates Business Drivers
? Pursues turnover and profit optimization
? Stays up-to-date with market, consumers& competitors
? Builds on categories Shopper insight
DEVELOPS CUSTOMER CENTRIC BUSINESS
? Collects and connects comprehensive knowledge about the retailer/prescriber/Salon
? Influences the retailer/prescriber/Salon
? Builds retailers development plans
? Manages intermediate agent relationships
? Adapts brand distribution strategy
? Collaborates across functions
BUILDS SELLING PROPOSITION & NEGOTIATE
? Builds Selling story
? Sets negotiation priorities
? Conducts Win-Win negotiation
? Ensures compliance
MONITORS SELL IN & SELL OUT EXCELLENCE
? Forecasts business with accuracy
? Drives Point of Sales field execution
? Follows-up & controls
? Masters brand selling scenarios
? Manages BA/DA staffing & relationship
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KEY JOB ACCOUNTABILITIES
To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase
sales and brand/category presence.
? Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the
retailers and brand equity
? Report sales needs and field intelligence to Trade Marketing Manager and commercial / marketing teams
? Monitor and improve processes to better link marketing and commercial activities
? Manage budget and ROI for his/her specific Trade Marketing activities
PROFESSIONAL & TECHNICAL COMPETENCIES
MASTERS COMMERCE FUNDAMENTALS
? Activates Business Drivers
? Pursues turnover and profit optimization
? Stays up-to-date with market, consumers& competitors
? Builds on categories Shopper insight
DEVELOPS CUSTOMER CENTRIC BUSINESS
? Collects and connects comprehensive knowledge about the retailer/prescriber/Salon
? Influences the retailer/prescriber/Salon
? Builds retailers development plans
? Manages intermediate agent relationships
? Adapts brand distribution strategy
? Collaborates across functions
BUILDS SELLING PROPOSITION & NEGOTIATE
? Builds Selling story
? Sets negotiation priorities
? Conducts Win-Win negotiation
? Ensures compliance
MONITORS SELL IN & SELL OUT EXCELLENCE
? Forecasts business with accuracy
? Drives Point of Sales field execution
? Follows-up & controls
? Masters brand selling scenarios
? Manages BA/DA staffing & relationship
职能类别： 市场通路专员
公司介绍
关于欧莱雅集团与欧莱雅中国
创立于1909年的欧莱雅集团，是全球***的化妆品集团。于1997年进入中国市场，经过19年快速、稳健、持续的增长，欧莱雅已成为中国化妆品市场的翘楚，并在多个细分市场位居***，包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海，有超过4400名员工。目前在中国拥有一个研发和创新中心，一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************
创立于1909年的欧莱雅集团，是全球***的化妆品集团。于1997年进入中国市场，经过19年快速、稳健、持续的增长，欧莱雅已成为中国化妆品市场的翘楚，并在多个细分市场位居***，包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海，有超过4400名员工。目前在中国拥有一个研发和创新中心，一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************
联系方式
- Email：shailyn.wang@loreal.com
- 公司地址：湖北省宜昌市西陵经济开发区西湖路18号 (邮编：204000)