合肥招聘

• ？EC marketing strategy development、EC marketing channel selection and activation planning、？EC marketing budget management
• Establish clear measurement across E-commerce marketing activities
• ？Monitor, analyze and optimize EC marketing performance based on the pre-defined ROI, conversion rate and sales target
• Manage budget allocations and ad activation strategies for different ad formats, SKUs, EC platforms, domestic and cross-border business
• Manage weekly updates, optimization actions and monthly EC marketing plans
• ？Leverage brand assets and EC marketing platforms to implement content marketing programs
• ？Develop creative/innovative marketing content and methods; Lead implementation of best practices, scalable delivery process.
• Optimize presentation of EC stores and product pages to improve conversion rates

任职要求：

Bachelor above

3+ year experience of Chinese E-commerce marketing experiences in multinational FMCG or E-commerce/TP companies

Proficient in EC marketing channels on Tmall (直通车, 钻展, 品销宝, 淘宝客, etc.) and JD (京东快车, 京选展位, 京挑客, 京东直投, etc.)

Specialized in optimizing and managing EC advertising performance metrics, including ROI, CPC, CPM, conversion rate and etc.

Hands-on experience in EC content marketing and familiar with marketing tactics in 有好货, 必买清单, 淘宝头条, 直播, etc.

Excellent analytic, data processing and reporting skills, both quantitative and qualitative, with strong attention to detail

Experienced user of EC tracking and data analytics tools

Creative on the content creation, storytelling and EC merchandising

Good command in both written and spoken English

职能类别： 电子商务经理/主管

关键字： 电子商务

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Murray Goulburn（MG）是澳大利亚最大的乳品企业，拥有丰富的乳品生产经验，至今已有100多年的历史，是世界第二大的专业乳品企业，是全球最大食品原料供应商之一。拥有世界领先的乳品营养研发中心（MG Nutritionals）和先进的GMP标准生产设施，其质量和食品安全体系被澳洲检验检疫中心（AQIS）、食品安全中心广泛推广。公司并与国际主要营养研发机构通力合作，致力于全球消费者的营养健康！
迈高乳业（青岛）有限公司是澳大利亚MG公司在亚太地区全资成立的唯一子公司，专注于亚太地区的高端婴幼儿奶粉及功能性奶粉的研发与生产。原料全部来自澳大利亚总部，技术工艺和总部保持同步，秉承MG品质至上的精神,生产车间和物料间严格按照GMP十万级洁净度建造，最大限度地为顾客保证食品安全。
公司地址：青岛市红岛经济区出口加工区（产业区）