Marketing Specialist
新百伦贸易(中国)有限公司
- 公司规模:500-1000人
- 公司行业:服装/纺织/皮革
职位信息
- 发布日期:2017-03-22
- 工作地点:上海
- 招聘人数:1人
- 工作经验:1年经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:4.5-6千/月
- 职位类别:市场助理 市场企划专员
职位描述
职位描述:
Responsibilities and duties include but not limited to the followings:
?Support manager for the execution of the China communication strategy (creative & media) delivering on business objectives & creative innovation
?As quarter leader (once a year) to coordinate with relevant functions to initiate, develop and implement integrated MKT initiatives to impact the consumers and sales at various consumer touch points-Ad, Digital, PR, Retail, energy world
?Manages relevant agency network to ensure high level of servicing & creative execution and acting as brand guardian for all creative work across China working with numerous functions
?Lead the advertising briefing process, focusing on consumer insights and creative ideas
?Partnering with agencies to define budgets, goals and deliverables; ensure linkage to drive NB Brand plan
?Recommend and execute the placement and mix of vehicles for offline and online advertising to gain maximum impact
?Drive retail creative excellence through strong retail thinking
REQUIREMENTS:
?Bachelor Degree in Marketing or related subject and at least 4 years directly relevant work experience
?Advertising/communications experience within footwear, fashion and/or apparel with a focus on youth culture & experience of implementing youth or sports led campaigns is advantageous
?Strategic thinking, MKT concept map and calendar planning
?Proactive and effective communication in speaking and presentations
?Agency management skill
?Good understanding of industry and competitor landscape
?Team Leader and Team Player mentality
?A clear passion for all things sports and youth driven is essential in this role
?Fluency in Mandarin and English is required for this role along with proven experience of delivering campaigns
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Responsibilities and duties include but not limited to the followings:
?Support manager for the execution of the China communication strategy (creative & media) delivering on business objectives & creative innovation
?As quarter leader (once a year) to coordinate with relevant functions to initiate, develop and implement integrated MKT initiatives to impact the consumers and sales at various consumer touch points-Ad, Digital, PR, Retail, energy world
?Manages relevant agency network to ensure high level of servicing & creative execution and acting as brand guardian for all creative work across China working with numerous functions
?Lead the advertising briefing process, focusing on consumer insights and creative ideas
?Partnering with agencies to define budgets, goals and deliverables; ensure linkage to drive NB Brand plan
?Recommend and execute the placement and mix of vehicles for offline and online advertising to gain maximum impact
?Drive retail creative excellence through strong retail thinking
REQUIREMENTS:
?Bachelor Degree in Marketing or related subject and at least 4 years directly relevant work experience
?Advertising/communications experience within footwear, fashion and/or apparel with a focus on youth culture & experience of implementing youth or sports led campaigns is advantageous
?Strategic thinking, MKT concept map and calendar planning
?Proactive and effective communication in speaking and presentations
?Agency management skill
?Good understanding of industry and competitor landscape
?Team Leader and Team Player mentality
?A clear passion for all things sports and youth driven is essential in this role
?Fluency in Mandarin and English is required for this role along with proven experience of delivering campaigns
职能类别: 市场助理 市场企划专员
公司介绍
New Balance began as a Boston-based arch support company in 1906, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company.
To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. We have maintained five manufacturing facilities in New England where we continue to rely on the skills and teamwork of our American workforce to produce a percentage of our athletic footwear. We have also remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction.
We seek talented individuals that fit into our team-oriented atmosphere. Additionally, we are proud to have an environment that offers the comfort of a true work/life Balance. We have remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction. At New Balance, movement is the center of everything we do. We’re looking for team members that are just as committed to moving our brands, people and company forward.
New Balance公司于1906年诞生在美国马拉松之城波士顿。前身为一家脚弓支撑器专业公司,1970年代起专注于运动鞋的制作,现已成为全球领先的运动品牌。
以追求极度舒适的穿鞋感受为目标,结合流行设计感觉,New Balance已成为复古与创新的完美代表。作为全球***一个在美国和英国拥有制鞋工厂的国际运动鞋品牌,New Balance坚守高标准道德规范、100%顾客满意度、团队合作的公司精神,在科技材质、产品外观与舒适度上不断创新进步,为每一个运动者能够***限度发挥自己的运动潜能,享受平衡自在的生活而不懈努力。
我们寻求能够融入公司团队氛围的人才。与此同时,我们为能够拥有工作/生活相平衡的舒适环境而感到自豪。我们始终秉承着正直、团队合作和100%客户满意度的核心公司价值观。在New Balance,运动是我们所做的一切的核心。我们期待同样能够全情投入推动品牌、同仁和公司向前发展的伙伴加入。
To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. We have maintained five manufacturing facilities in New England where we continue to rely on the skills and teamwork of our American workforce to produce a percentage of our athletic footwear. We have also remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction.
We seek talented individuals that fit into our team-oriented atmosphere. Additionally, we are proud to have an environment that offers the comfort of a true work/life Balance. We have remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction. At New Balance, movement is the center of everything we do. We’re looking for team members that are just as committed to moving our brands, people and company forward.
New Balance公司于1906年诞生在美国马拉松之城波士顿。前身为一家脚弓支撑器专业公司,1970年代起专注于运动鞋的制作,现已成为全球领先的运动品牌。
以追求极度舒适的穿鞋感受为目标,结合流行设计感觉,New Balance已成为复古与创新的完美代表。作为全球***一个在美国和英国拥有制鞋工厂的国际运动鞋品牌,New Balance坚守高标准道德规范、100%顾客满意度、团队合作的公司精神,在科技材质、产品外观与舒适度上不断创新进步,为每一个运动者能够***限度发挥自己的运动潜能,享受平衡自在的生活而不懈努力。
我们寻求能够融入公司团队氛围的人才。与此同时,我们为能够拥有工作/生活相平衡的舒适环境而感到自豪。我们始终秉承着正直、团队合作和100%客户满意度的核心公司价值观。在New Balance,运动是我们所做的一切的核心。我们期待同样能够全情投入推动品牌、同仁和公司向前发展的伙伴加入。
联系方式
- Email:hr@newbalance.com
- 公司地址:上海市南京西路688号,688广场6楼 (邮编:200001)