河源招聘

Senior Marketing Manager, Marketing Strategy China Internationalization, Commercial Banking, Global Banking & Markets Marketing HSBC China -（职位编号：0000DCTP）
Marketing (MKT) HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identified marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long-term growth for the budgets and resources deployed.
We are currently seeking an experienced professional to join our team. In this role, you will: The role focuses on understanding present and future Chinese companies' going out needs, Belt and Road Initiative, Corridor strategy, ISB and the identification, development and execution of marketing strategies, campaigns and activities that support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives.
? Being the subject matter expert on China Internationalization with a comprehensive understanding of government policies, market trend, corridor business and internal business factors impacting the business and customer needs both now and in the future. Closely interact with the business stakeholders.
? The role holder must have an ability to manage complex stakeholder relationships across a matrix, understand how to support China I under an overall HSBC China’s strategy and operation, while collaborating with customer groups, product partners and overseas counter parties.
? Clearly articulating through the business brief and other means, business requirements and what this means for marketing.
? Working closely with business and marketing partners to develop integrated marketing strategies to support revenue maximization and market/wallet share for the strategic product or solution, in alignment with the broader China business strategy.
? Leading and deliver the marketing plans for BRI, China Outbound, Corridor business, ISB including leveraging the most appropriate resources to deliver marketing activity.
? Working with the Customer Strategy and Insight team to provide insight and expertise that contributes to the strategic conversation around how the areas assigned fit together to build client-centric solutions across the business.
? Support achievement of the HSBC vision, values, goals and culture in personal behavior, actions and decision making.

职位要求：
To be successful in the role, you should meet the following requirements:
-Degree level qualification in marketing and/or business studies preferred.
-Minimum 10 years broad based business experience within a Financial Service based institution.
-Demonstrated ability to identify strategic needs based solutions both now and in the future.
-A range of Marketing Communications planning and operational experience, including demonstrable success in developing and delivering campaign strategies and multi-channel high profile campaigns.
-Experience and evidence of working within teams over multiple sites.
-Proven understanding of customer insights and their role in marketing strategy development and delivery as well as communications development.
-Commitment to putting the customer at the heart of all development activities.
-Able to influence at senior level to drive improvement.
-Strong understanding of communication developments and emerging consumer, business decision maker and industry trends.
-Proven ability to influence leadership teams.
- Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
-Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
-Ability to think innovatively, shaping and communicating new concepts.
-Fluent in Chinese and English
You’ll achieve more when you join HSBC.
www.hsbc.com.cn/careers
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment.
Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. HSBCAXS/AS/*
Issued by HSBC Bank (China) Company Limited

汇丰是具有全球规模的金融服务机构。我们通过三大环球业务：财富管理及个人银行、工商金融、环球银行及资本市场，为超过4,000万名客户提供服务。我们的业务网络遍及欧洲、亚洲、中东及非洲、北美和拉美，覆盖全球64个国家和地区。

“开拓全球机遇”乃汇丰的使命，也是集团价值所在。我们发挥***的专业知识、能力、广阔视野及多元观点，致力为客户开拓崭新机遇。我们云集人才，集思广益，汇聚资本，促进业务发展及增长，为集团的客户、雇员、投资者、社区，以至整个世界缔造更美好的未来。

汇丰控股有限公司在伦敦、香港、纽约和百慕大证券交易所上市，股东约 194,000 名，遍布全球 130个国家和地区。