北京招聘外资医疗公司Marketing Digital Mrg

外资医疗公司Marketing Digital Mrg

北京外企德科人力资源服务上海有限公司

公司规模：10000人以上
公司性质：合资(欧美)
公司行业：专业服务(咨询、人力资源、财会)

职位信息

发布日期：2019-08-11
工作地点：北京-朝阳区
招聘人数：1人
工作经验：无工作经验
学历要求：招1人
语言要求：不限
职位月薪：2-2.5万/月
职位类别：产品/品牌经理

职位描述

Key Responsibilities of Role

The Digital Promotional Manager, report to the Senior Marketing Manager, will be responsible for the create and execution of China Digital Marketing programs and material to expand our online brand presence, enhance customer engagement and drive business objectives for the NIOX brand.

As part of the cross-functional team, this position will provide input into the Strategic and Tactical Marketing plans applying digital know-how, customer insights, competitive intelligence information, and unmet needs to develop and execute initiatives that will drive revenue and share growth for Circassia’s fractional exhaled nitric oxide (FeNO) products.

This role also requires interface and collaboration directly with several internal Circassia departments, including global digital marketing, sales, regulatory, medical and legal teams, , to setup digital marketing plan, tools/system and implement promotional programs that adhere to regional regulatory and legal requirements and Circassia guidelines.

Specific / Other responsibilities will include:

？ Partner with Global Digital Team to maintain processes and procedures to ensure best

practices and quality deliverables

？ Develop, maintain and execute tactical plans aligned with digital first strategic objectives,

leveraging these plans to support market expansion and penetration

？ Collaborate and communicate effectively with internal stakeholders (including Sales,

Medical Affairs, Device Development, Commercial Operations, Finance) to achieve

brand objectives

？ Ensure projects are delivered within plan and budget by providing regular reporting on

performance metrics, analysing feedback, and proposing changes and improvements

when necessary

？ Ownership and responsibility for the China NIOX website, ensuring content is up to date

and consistent with strategic brand objectives

？ Develop and Coordinate special marketing / informational projects on FeNO / NIOX (e.

g., workshops, webinars)

？ Liaise with creative and advertising agencies for campaign development and execution

？ End-to-end digital campaign management (segments, creative, workflows, deployment,

and reporting) in our key markets

？ Provide weekly and monthly report. Releases approved materials to agencies and

vendor partners for production file completion

？ Stay up-to-date with industry competitors and competitive product developments

？ Stay on the cutting edge of emerging media and technology trends and navigate the

appropriate use and planning for emerging technology, such as social media, mobile,

evolutionary web development, etc.

？ Compliance with all relevant Circassia policies, procedures, and processes

Qualifications and/or experience required to perform the role

？ Minimum of a bachelor’s degree, including digital marketing, computer science, ecommerce,

marketing, and communications

？ experience in digital marketing, and/or related agency experience in medical related

companies

？ Ability to deal with ambiguity and work independently and as a part of diverse teams.

Must be self-motivated and have the drive to work with a sense of ownership for the

position and department

？ Ability to understand challenges, resolve problems promptly, and drive for results,

demonstrating accuracy and thoroughness

？ Understanding of business implications of decisions; aligns work with strategic goals,

contributes to profits and revenue; conserves organisational resources

？ Working knowledge of SEO, paid media, social media, and analytics

？ Interest and knowledge of HTML, XML, CSS, JavaScript, ASP.NET, MS SQL, and IIS

？ Proficient with Microsoft Office tools including Word, Excel and PowerPoint

？ Experience with Veeva iRep CRM and Shopify e-commerce a plus

职能类别：产品/品牌经理

公司介绍

北京外企德科人力资源服务上海有限公司（简称 FESCO Adecco 外企德科）是中国人力资源服务行业具竞争力和品牌价值的FESCO与全球人力资源服务行业领航者Adecco成立的一家中外合资人力资源服务企业，为企业及个人提供业务外包、人事服务、招聘猎头和员工福利等相关人力资源解决方案。

成立于1979年，FESCO拥有悠久的人力资源专业化服务历史、丰富的市场经验以及完备的服务资质，是中国人力资源服务行业的领跑者，Adecco则是全球人力资源行业的巨头，服务网络遍布全球60多个国家和地区。FESCO Adecco成立后，双方通过优势互补，整合了客户资源，依托全球化的资源和服务平台，融合本土网络优势，扩大了业务范围，为客户提供全方位的业务流程外包（BPO）、财务外包与薪酬管理、人事委托/人事派遣、全球化派遣、人才招聘/RPO相关服务、健康福利与弹性福利等人力资源解决方案。合资后的FESCO Adecco飞速发展，并且在浙江、重庆、深圳、苏州设立了分支机构。目前，FESCO Adecco在中国每天服务达100万名员工，服务客户近12,000家。

FESCO Adecco致力于成为***的人力资源全面解决方案提供商，成为客户最值得信赖的人力资源合作伙伴。为客户打开通向国际市场及创新型人力资源服务模式的大门，推动中国乃至全球的人力资源外包产业的健康发展。

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