上海招聘Marketing Manager- Strategy and Insight

Marketing Manager- Strategy and Insight

汇丰银行（中国）有限公司

公司规模：5000-10000人
公司性质：外资(欧美)
公司行业：银行

职位信息

发布日期：2019-09-25
工作地点：上海
招聘人数：若干人
工作经验：无工作经验
学历要求：招若干人
语言要求：不限
职位类别：市场分析/调研人员

职位描述

Marketing (MKT)

HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identified marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long-term growth for the budgets and resources deployed.

We are currently seeking an experienced professional to join our team.

In this role, you will:

Develop and execute market research projects and market analysis to support business and marketing strategy development. Providing in-depth customer and prospect insight, secure efficiency of proposition / product / channel / service / marketing initiatives, to achieve growth in market share and profitability for HBCN RBWM.Champion market and consumer insight infrastructure and plan development. Build a knowledge base and in-depth customer understanding on customer's behaviors, expectations, perceptions and drivers. Provide market trends, industry development and competitive intelligence inclusive of formulation of gaps and opportunities through market research to support business planning for HBCN RBWM.Build in-house customer insight competency for HBCN RBWM. Support CVM and Marketing colleagues to form a customer centric thinking framework, and build insight generation capabilities.

Qualifications

To be successful in the role, you should meet the following requirements:

University (BA) or (BS) aboveAbove 7 years hands on working experience in managing marketing research projects in research companies or insight department.Broad based business experience, ideally within a large blue chip brand and familiar with financial products.Excellent proposal writing, analysis and presentation skillsProfessional communication skills in both Mandarin and English. Strong ability to communicate and collaborate with multiple teams in multiple locations.Innovative and seek for continuous improvement on research method to drive for best return, ideally, leveraging digital capability to drive research efficiency. A self-starter with energy and drive in a challenging and dynamic environment. Can work independently, both at a strategically and tactical level.

You’ll achieve more when you join HSBC.www.hsbc.com.cn/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. HSBCAXS/AS/*Issued by HSBC Bank (China) Company Limited

职能类别：市场分析/调研人员

公司介绍

汇丰是具有全球规模的金融服务机构。我们通过三大环球业务：财富管理及个人银行、工商金融、环球银行及资本市场，为超过4,000万名客户提供服务。我们的业务网络遍及欧洲、亚洲、中东及非洲、北美和拉美，覆盖全球64个国家和地区。

“开拓全球机遇”乃汇丰的使命，也是集团价值所在。我们发挥***的专业知识、能力、广阔视野及多元观点，致力为客户开拓崭新机遇。我们云集人才，集思广益，汇聚资本，促进业务发展及增长，为集团的客户、雇员、投资者、社区，以至整个世界缔造更美好的未来。

汇丰控股有限公司在伦敦、香港、纽约和百慕大证券交易所上市，股东约 194,000 名，遍布全球 130个国家和地区。

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