河源招聘

Head of Marketing, Credit Cards, HSBC China -（职位编号：0000BQRG）
Marketing (MKT)
HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identified marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long-term growth for the budgets and resources deployed.
We are currently seeking an experienced professional to join our team.
In this role, you will:
As the Head of Marketing for China Cards, the role holder is responsible for:
? As a member of the Cards Management Team, suppots the delivery of strategy for the Cards in the China, ensuring Marketing activities are aligned to generate effective returns
? Providing clear direction to the Cards Marketing team on the requirements for execution and measurement of campaigns and local initiatives to support business objectives
? Development and execution of marketing campaigns to achieve the identified business priorities across
o Acquisition of New to Bank Credit Cards
o Cross sell
o Retention/Control Attrition
o Increase balances
? Recognising HSBC processes and procedures, and local market regulatory and compliance constraints/controls
? Developing Digital Acquisition Strategies to support Digital Channel initiatives
? Ownership of Social Media Strategies and Commercialisation
? Ownership of Advertising Agency partnerships for Cards
? Ownership of Marketing Partnerships for Cards
? Developing media agnostic campaign plans in line with segment strategies
? Identifying appropriate research and insights data from the markets to influence future proposition and strategy development
? Communicating cards strategy to wider local Brand and Marketing Communications teams, as well as the wider Marketing Function
? Alignement of Cards Marketing Strategy to Country Marketing and Brand Strategy
? Identify, Grow and Develop talent through recruitment, succession planning, personal development plans and other available Learning & Developmental tools
? Ownership, oversight, control and effectiveness of Marketing budgets for Cards
职位要求：
To be successful in the role, you should meet the following requirements:
? The job holder will need to have 10-15 years of experience working in a marketing environment for Cards or Payments in China
? Should have strong communication skills and ability to manage senior stakeholders
? Should have experience and understanding of Cards or Payments businesses with keen understanding if the digital environment in China.
? They will need to be familiar with the marketing process and will have worked within a marketing environment
? The job holder should have experience in developing strong team culture and managing high performing individuals
? They will be highly creative and challenging to the status quo. They will be enthusiastic, willing to champion the unpopular if right for business strategy
and persuade and motivate individuals in other business areas to support marketing plans
? Educated to Post graduate/MBA level
? High level of personal integrity and values in line with business core values
You’ll achieve more when you join HSBC.
www.hsbc.com.cn/careers
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment.
Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. HSBCAXS/AS/*
Issued by HSBC Bank (China) Company Limited

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