Marketing Manager (China, Clinical)
昂飞申科贸易（上海）有限公司
- 公司规模：少于50人
- 公司性质：外资(欧美)
- 公司行业：贸易/进出口
职位信息
- 发布日期：2012-08-17
- 工作地点：上海
- 招聘人数：若干
- 工作经验：三年以上
- 学历要求：本科
- 职位类别：药品市场推广主管/专员
职位描述
Position Description
This position is to develop, implement and measure the annual tactical marketing plan for China/Hong Kong for existing products. The Regional Marketing Manager will focus on developing an annual marketing plan with quarterly implementation and review, working cross-functionally with Business Unit Marketing and China Sales, in demand generation programs, identify and address market and competitive trends in the region, and provide sales support activities and tools in the region for the assigned product/market areas.
Key Responsibilities and Accountabilities:
? Gain and maintain an understanding of the regional market including funding sources and trends, key influencers and opinion leaders, compelling reasons to buy and purchasing behaviors for development of annual tactical marketing plan for the assigned product/market areas.
? Develop and implement regional campaign programs to create demand and generate leads through multi-channel, closed-loop campaigns (outbound, events, promotions, fulfillment activities). Prioritize marketing activities and investment in target market segments based on the size of the market opportunity, positioning, and resource availability.
? Execute marketing activities to support successful product launches in the region, including key opinion leader references, sales training, pricing/reimbursement, promotional plans, and sales support tools.
? Develop and monitor metrics to measure success of marketing campaigns against pre-defined objectives.
? Monitor sales trends, share best commercial practices and maintain market intelligence to provide ground-level marketing support. Monitor competition, develop and implement defense strategies at the account or sales district-level, in conjunction with the China Sales and distributor sales team.
? Work with the Business Unit Marketing teams to articulate future market needs, provide regional customer input into product specifications, feedback competitive information and identify marketing tools requirements.
? Provide field sales support via customer visits and customer presentations.
Position Requirements
? 2 - 5 years of experience in sales and/or marketing in China life science industry
? Experience in sales and/or direct customer-facing role preferred
? BS degree in Biological Science with genetics/genomics background
? Must have technical, application, and customer pain-point knowledge applicable to the market of Cytogenetics, diagnostics, or clinical research
? Excellent presentations skills
? Superior communication and interpersonal skills
? Demonstrated ability to work and influence cross functionally
? Good English skills in reading, writing, listening and speaking
? 30+% travel
This position is to develop, implement and measure the annual tactical marketing plan for China/Hong Kong for existing products. The Regional Marketing Manager will focus on developing an annual marketing plan with quarterly implementation and review, working cross-functionally with Business Unit Marketing and China Sales, in demand generation programs, identify and address market and competitive trends in the region, and provide sales support activities and tools in the region for the assigned product/market areas.
Key Responsibilities and Accountabilities:
? Gain and maintain an understanding of the regional market including funding sources and trends, key influencers and opinion leaders, compelling reasons to buy and purchasing behaviors for development of annual tactical marketing plan for the assigned product/market areas.
? Develop and implement regional campaign programs to create demand and generate leads through multi-channel, closed-loop campaigns (outbound, events, promotions, fulfillment activities). Prioritize marketing activities and investment in target market segments based on the size of the market opportunity, positioning, and resource availability.
? Execute marketing activities to support successful product launches in the region, including key opinion leader references, sales training, pricing/reimbursement, promotional plans, and sales support tools.
? Develop and monitor metrics to measure success of marketing campaigns against pre-defined objectives.
? Monitor sales trends, share best commercial practices and maintain market intelligence to provide ground-level marketing support. Monitor competition, develop and implement defense strategies at the account or sales district-level, in conjunction with the China Sales and distributor sales team.
? Work with the Business Unit Marketing teams to articulate future market needs, provide regional customer input into product specifications, feedback competitive information and identify marketing tools requirements.
? Provide field sales support via customer visits and customer presentations.
Position Requirements
? 2 - 5 years of experience in sales and/or marketing in China life science industry
? Experience in sales and/or direct customer-facing role preferred
? BS degree in Biological Science with genetics/genomics background
? Must have technical, application, and customer pain-point knowledge applicable to the market of Cytogenetics, diagnostics, or clinical research
? Excellent presentations skills
? Superior communication and interpersonal skills
? Demonstrated ability to work and influence cross functionally
? Good English skills in reading, writing, listening and speaking
? 30+% travel
公司介绍
美国昂飞公司（Affymetrix Inc.）是生物芯片产业的先驱。生物芯片技术一直是影响最深远的重大科技进展之一，它是融合微电子学、生物学、物理学、化学、计算机科学为一体的高度交叉的新技术，具有重大的基础研究价值，又具有明显的产业化前景。
美国昂飞公司于1992年创办，其总部位于美国加利福尼亚州圣克拉拉（Santa Clara）硅谷中心地带，公司于1996年在美国纳斯达克(NASDAQ)上市，在加州首府萨克拉门托、Emeryville、波士顿、英国伦敦、日本东京、新加坡和上海都设有分部，现全球员工超过1100多位。公司云集了世界各地资深的生物学家、生物信息学家、数学家、化学家、半导体科学家，并已拥有美国专利近400项。在生物芯片行业中始终处于国际领先地位。在公司发展过程中，先后兼并了美国Parallele Biosciences公司(生物检测技术公司)、USB(分子生物学及试剂公司)、Panomics(试剂和芯片公司)等六家公司 。
美国昂飞公司于2005年进入中国，在上海设立代表处并服务于大中华区的芯片用户。经过几年的不断努力进取，昂飞申科贸易（上海）有限公司于2010年正式成立 。
美国昂飞公司于1992年创办，其总部位于美国加利福尼亚州圣克拉拉（Santa Clara）硅谷中心地带，公司于1996年在美国纳斯达克(NASDAQ)上市，在加州首府萨克拉门托、Emeryville、波士顿、英国伦敦、日本东京、新加坡和上海都设有分部，现全球员工超过1100多位。公司云集了世界各地资深的生物学家、生物信息学家、数学家、化学家、半导体科学家，并已拥有美国专利近400项。在生物芯片行业中始终处于国际领先地位。在公司发展过程中，先后兼并了美国Parallele Biosciences公司(生物检测技术公司)、USB(分子生物学及试剂公司)、Panomics(试剂和芯片公司)等六家公司 。
美国昂飞公司于2005年进入中国，在上海设立代表处并服务于大中华区的芯片用户。经过几年的不断努力进取，昂飞申科贸易（上海）有限公司于2010年正式成立 。