Brand Manager
美即控股有限公司
- 公司规模：500-1000人
- 公司性质：外资(非欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2015-07-08
- 工作地点：广州-海珠区
- 招聘人数：1
- 工作经验：8-9年
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：产品/品牌经理
职位描述
Responsibility:
Define and steer the strategy for the category consistent with the brand positioning and the company’s priorities to contribute to continued growth for the brand and the consumer relationship.
- Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue)
- Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the business needs
- Develop and Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines
- Mobilise and collaborate with other departments (sales, logistics, education, etc. ) and partner agencies to build broader business strategy
- Monitor the local adaptation of communication materials (imagery, digital, point of sale)
- Make recommendations to management on the category based on one’s expertise of the consumer, market and
competitors
- Manage budget and sales forecast for the category
- Effectively prepare clear messages to present to senior management
- Build, develop and manage a strong and talented team, train them and develop their marketing expertise and
know-how
Specific to selective divisions:
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Monitor the retail strategy working hand-in-hand with the retail and education team and monitor the proper
implementation of retail materials (services, advice, etc.)
- Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan
Requirement:
？ Bachelor degree and above, with major in marketing or management
？ At least 10 years working experience in brand or product marketing, with FMCG background
？ Creative with good business sense
？ Good project management and planning skill
？ Good communication skill, in both Chinese and English
？ Can work under pressure
？ Good people management skill
Define and steer the strategy for the category consistent with the brand positioning and the company’s priorities to contribute to continued growth for the brand and the consumer relationship.
- Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue)
- Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the business needs
- Develop and Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines
- Mobilise and collaborate with other departments (sales, logistics, education, etc. ) and partner agencies to build broader business strategy
- Monitor the local adaptation of communication materials (imagery, digital, point of sale)
- Make recommendations to management on the category based on one’s expertise of the consumer, market and
competitors
- Manage budget and sales forecast for the category
- Effectively prepare clear messages to present to senior management
- Build, develop and manage a strong and talented team, train them and develop their marketing expertise and
know-how
Specific to selective divisions:
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Monitor the retail strategy working hand-in-hand with the retail and education team and monitor the proper
implementation of retail materials (services, advice, etc.)
- Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan
Requirement:
？ Bachelor degree and above, with major in marketing or management
？ At least 10 years working experience in brand or product marketing, with FMCG background
？ Creative with good business sense
？ Good project management and planning skill
？ Good communication skill, in both Chinese and English
？ Can work under pressure
？ Good people management skill
公司介绍
美即控股有限公司为外商独资企业，旗下拥有4家合资公司，1间专业化妆品工厂，控股1家化妆品公司，包括：韩国美即株式会社；广东群禾药业有限公司；群禾（香港）国际有限公司；广州美即化妆品有限公司；北京东丽盛化妆品有限公司。企业秉承“求实创新、以人为本”的管理理念，立志不断打造优质的健康产品、倡导时尚而健康的消费行为和生活方式，致力于女性美丽与健康事业，成为影响世界的国际化企业。目前，企业拥有“美即MG”、“HONEYFACE”等品牌。其中，“美即MG”品牌已成为为中国内地与香港市场面膜品类核心品牌，并已全面进入屈臣氏（中国内地与香港）、沃尔玛、家乐福等多家重点零售渠道及各区域大型商场，同时也致力拓展东南亚及欧美海外市场。为适应企业业务发展，现面向社会，诚聘精英！
http://www.mg-skincare.cc/index.php
http://www.mg-skincare.cc/index.php