Assistant Digital Marketing Manager
太古汇(广州)发展有限公司
- 公司规模:150-500人
- 公司性质:合资(欧美)
- 公司行业:物业管理/商业中心
职位信息
- 发布日期:2015-08-06
- 工作地点:广州
- 招聘人数:若干
- 工作经验:5-7年
- 学历要求:本科
- 语言要求:英语精通
- 职位月薪:面议
- 职位类别:市场/营销/拓展经理 广告客户经理
职位描述
Responsibilities:
· Spearhead the execution of a company-wide digital strategy through a holistic approach involving Web, mobile, social and traditional platforms.
· Work closely with each business center to understand the scope of the company’s operations and establish priorities for areas to digitally enhance or modify.
· Align back-office technology with front-office innovations to ensure that departments are working together towards the implementation of the strategy.
· Define the digital consumer experience across all business touch points and leverage analytics to understand customer behaviour and make adjustments.
· Connect with experts in the industry and form capacity-building partnerships.
· Actively research the latest innovations, changes in competition and shifts in market.
· Communicate the company’s digital vision internally and externally.
· Set clear goals with measurable results and report regularly to Senior Management.
Requirements:
· 5+ years of relevant experience in marketing, IT or digital product development, a significant proportion of which is at a supervisory or management level
· Strong background in information architecture design, experienced in development of websites, other digital tools and platforms
· Demonstrable track record at project managing large scale web or other digital projects involving cross-functional teams and different markets
· Firm understanding and experience of managing CRM, search campaign optimization
· Familiarity with international, HK and Chinese social media platforms and insight into how digital trends are affecting our industry
Preferred
· An MBA or MS in computer science, information systems, or equivalent experience
· Experience in property, consumer retail preferred
公司介绍
太古汇(广州)发展有限公司为太古地产在广州的大型综合发展项目,位于广州市天河中央商务区核心地段,包括一个大型购物商场,两座甲级写字楼,一个文化中心和广州首家文华东方酒店。
联系方式
- Email:hr@swireproperties.com
- 公司地址:地址:span天河路385号太古汇