Interactive Account Director 互动客户总监
安捷达(北京)顾问有限公司广州分公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:互联网/电子商务
职位信息
- 发布日期:2015-05-15
- 工作地点:广州-天河区
- 招聘人数:1
- 工作经验:5-7年
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:面议
- 职位类别:广告客户总监/副总监
职位描述
工作职责:
1、为客户的高端网站建设及网络线上活动制定、策划方案,并且帮助客户提出网络行销建议及解决方案,负责项目的提案;
2、负责新客户的沟通、老客户的维护,以及客户潜在及延展性需求的实现;
3、综合分析客户的产品、竞争对手等各方面的状况信息,不断挖掘客户需求;
4、对客户的需求准确把握与引导,把控项目预算,协调内外部资,同时将信息有效传达给各项目执行人员,帮助项目的准确有效达成;
5、管理和激励团队成员,保持团队的良好合作氛围,维护团队合作与凝聚力。
任职资格:
1、六年或以上大型互动项目(网站、网络活动)优秀的策划及提案经验;
2、具有大型客户服务经验,能够针对客户的行业及实际特征提出互联网方面的行销策略;
3、具备优秀的项目管理能力及经验;
4、对市场营销整合传播方式有一定了解;
5、良好的团队管理能力;
6、良好的沟通及表达能力;
7、必须:英文听说读写流利。
Strong direct marketing experience with an integrated marketing perspective is critical.
Responsibilities:
- Manage all aspects of the client relationship, including regular meetings, projects and take responsibility for management of campaigns;
- Act as a liaison with internal and external departments, and develop accurate and realistic creative, print, production and other briefs as necessary;
- Produce comprehensive and accurate reports and project outlines (e.g.: WIP’s, project plans, timelines etc.);
- Understand the creative, print and website production processes. Accurately assess all work of internal and external departments, and provide corrective guidance where necessary;
- Keep his/her immediate line manager informed of all activity that is relevant to their business;
- To manage his/her time effectively to ensure a timely completion of projects;
- Accurately estimate and bill all work;
- Track, monitor and report on a running basis the status of all jobs as defined by the client and his/her manager;
- Ensure an understanding of the client’s business and marketing objectives, specifically the programs on which he/she is working;
- Conduct performance management and goal assessment of staff.
Qualifications Requirements:
- 6+ years’ experience in managing major interactive projects in a previous agency or interactive department function;
- Thorough understanding of agency functions;
- Strong communication skills, excellent organizational, time and self-management skills;
- Detail oriented, with excellent follow through skills;
- Strong sense of initiative and ability to work under pressure
- Sound qualitative & quantitative analytical skills and ability to provide professional program / campaign reporting;
- Confidence and proficiency in presentation;
- Knowledge of all agency functional areas; including research, creative, production, media, interactive, database and technology services;
- Excellent oral and written communication skills;
- Efficiently managing and developing strong relationships with external vendors;
- Must be fluent in speaking, reading and writing English and Mandarin.
1、为客户的高端网站建设及网络线上活动制定、策划方案,并且帮助客户提出网络行销建议及解决方案,负责项目的提案;
2、负责新客户的沟通、老客户的维护,以及客户潜在及延展性需求的实现;
3、综合分析客户的产品、竞争对手等各方面的状况信息,不断挖掘客户需求;
4、对客户的需求准确把握与引导,把控项目预算,协调内外部资,同时将信息有效传达给各项目执行人员,帮助项目的准确有效达成;
5、管理和激励团队成员,保持团队的良好合作氛围,维护团队合作与凝聚力。
任职资格:
1、六年或以上大型互动项目(网站、网络活动)优秀的策划及提案经验;
2、具有大型客户服务经验,能够针对客户的行业及实际特征提出互联网方面的行销策略;
3、具备优秀的项目管理能力及经验;
4、对市场营销整合传播方式有一定了解;
5、良好的团队管理能力;
6、良好的沟通及表达能力;
7、必须:英文听说读写流利。
Strong direct marketing experience with an integrated marketing perspective is critical.
Responsibilities:
- Manage all aspects of the client relationship, including regular meetings, projects and take responsibility for management of campaigns;
- Act as a liaison with internal and external departments, and develop accurate and realistic creative, print, production and other briefs as necessary;
- Produce comprehensive and accurate reports and project outlines (e.g.: WIP’s, project plans, timelines etc.);
- Understand the creative, print and website production processes. Accurately assess all work of internal and external departments, and provide corrective guidance where necessary;
- Keep his/her immediate line manager informed of all activity that is relevant to their business;
- To manage his/her time effectively to ensure a timely completion of projects;
- Accurately estimate and bill all work;
- Track, monitor and report on a running basis the status of all jobs as defined by the client and his/her manager;
- Ensure an understanding of the client’s business and marketing objectives, specifically the programs on which he/she is working;
- Conduct performance management and goal assessment of staff.
Qualifications Requirements:
- 6+ years’ experience in managing major interactive projects in a previous agency or interactive department function;
- Thorough understanding of agency functions;
- Strong communication skills, excellent organizational, time and self-management skills;
- Detail oriented, with excellent follow through skills;
- Strong sense of initiative and ability to work under pressure
- Sound qualitative & quantitative analytical skills and ability to provide professional program / campaign reporting;
- Confidence and proficiency in presentation;
- Knowledge of all agency functional areas; including research, creative, production, media, interactive, database and technology services;
- Excellent oral and written communication skills;
- Efficiently managing and developing strong relationships with external vendors;
- Must be fluent in speaking, reading and writing English and Mandarin.
公司介绍
伟门是直效行销的先驱者,是拥有逾万亿美元资产的全球性产业,至今已有50年的历史,其创新、创意及洞察力在广告界居领先地位,创造出可衡量的成效;在全球50多个国家拥有120个办事处及15个专业公司。我们在适当的时候使用客户语言,在与消费者的交流中,创造利润并打造品牌,产生销售。伟门在中国设有包括伟门、安捷达在北京、上海及广州6个办事处,拥有近400位专业人员,负责数据,电子及直销服务。主要客户包括福特,微软,欧莱雅,诺基亚,高露洁,箭牌,黑人,玛氏,路虎等。《广告时代》曾在全球“十大数字代理商”排名中把伟门集团排在第四,伟门也曾在戛纳连续两年获得直销类全场大奖。是WPP集团旗下较为重要的成员之一。
安捷达创始于1996年,是亚洲领先的互动行销公司,致力于服务主导品牌,为其策划执行创新性的在线互动行销方案。安捷达拥有400多名互动人才,以及北京、上海、广州、台北、中国香港、新加坡、吉隆坡、曼谷等办公室,曾在亚洲成功启动1300多个不同规模的在线活动和网站,赢得超过275个互动奖项,并于2008年被WPP集团伟门公司收购。现在,安捷达立足于互动市场行销、创意和技术的最前沿,为亚洲本土及跨国公司提供全方位的数字行销方案。
非常欢迎您加入伟门/安捷达!
Wunderman is the original architect of response-driven marketing, an estimated trillion dollar global industry. Today, with 50+ years of innovation, creativity, and insight, Wunderman stands as the first name in advertising that delivers measurable results. Throughout its network of 120+ offices in 50+ countries and 15+ specialized companies, Wunderman speaks the customer’s language at the right time, creating profitable conversations that build brands and generate sales. The Wunderman network in China includes both AGENDA and Wunderman, with 4 offices in Beijing and Shanghai with nearly 400 people covering data, digital and direct services. It’s major clients include Ford, Microsoft, L’Oreal, Nokia, Colgate, Wrigley, Johnson & Johnson, Darlie, Mars and Land Rover etc..
AGENDA, founded in 1996, is Asia’s leading interactive agency. AGENDA focuses on assisting major brands, build innovative and successful interactive businesses via online channels. With 400+ interactive consulting staff and offices in Hongkong, Beijing, Shanghai, Guangzhou, Kuala Lumpur, Taipei and Bangkok, AGENDA has launched 1,300+ websites in Asia and won 275 interactive industry awards. Today, AGENDA stands on the forefront of interactive marketing, creative and technologies, providing Asian and multinational companies with end-to-end digital marketing solutions. AGENDA is member of Wunderman network.
Welcome to join Wunderman AGENDA network!
安捷达创始于1996年,是亚洲领先的互动行销公司,致力于服务主导品牌,为其策划执行创新性的在线互动行销方案。安捷达拥有400多名互动人才,以及北京、上海、广州、台北、中国香港、新加坡、吉隆坡、曼谷等办公室,曾在亚洲成功启动1300多个不同规模的在线活动和网站,赢得超过275个互动奖项,并于2008年被WPP集团伟门公司收购。现在,安捷达立足于互动市场行销、创意和技术的最前沿,为亚洲本土及跨国公司提供全方位的数字行销方案。
非常欢迎您加入伟门/安捷达!
Wunderman is the original architect of response-driven marketing, an estimated trillion dollar global industry. Today, with 50+ years of innovation, creativity, and insight, Wunderman stands as the first name in advertising that delivers measurable results. Throughout its network of 120+ offices in 50+ countries and 15+ specialized companies, Wunderman speaks the customer’s language at the right time, creating profitable conversations that build brands and generate sales. The Wunderman network in China includes both AGENDA and Wunderman, with 4 offices in Beijing and Shanghai with nearly 400 people covering data, digital and direct services. It’s major clients include Ford, Microsoft, L’Oreal, Nokia, Colgate, Wrigley, Johnson & Johnson, Darlie, Mars and Land Rover etc..
AGENDA, founded in 1996, is Asia’s leading interactive agency. AGENDA focuses on assisting major brands, build innovative and successful interactive businesses via online channels. With 400+ interactive consulting staff and offices in Hongkong, Beijing, Shanghai, Guangzhou, Kuala Lumpur, Taipei and Bangkok, AGENDA has launched 1,300+ websites in Asia and won 275 interactive industry awards. Today, AGENDA stands on the forefront of interactive marketing, creative and technologies, providing Asian and multinational companies with end-to-end digital marketing solutions. AGENDA is member of Wunderman network.
Welcome to join Wunderman AGENDA network!
联系方式
- Email:hr.gz@cn.agenda-asia.com
- 公司地址:地址:span广州市天河区天河路230-232号万菱国际中心31层04-06单元