Brand Activation Manager 品牌市场经理
培生教育集团
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：教育/培训/院校 文字媒体/出版
职位信息
- 发布日期：2015-06-30
- 工作地点：北京-东城区
- 招聘人数：若干
- 工作经验：5-7年
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：产品/品牌经理
职位描述
Job Description:
1. Work with Senior Brand Activation Manager to implement brand communication strategy across all line of businesses.
2. Initiate brand marketing activities to enhance brand awareness and preference. In addition, drive up the brand experience to deliver greater value for Pearson product and service offering. Make sure all marketing activities carry and align with the brand meaning and objectives.
3. Collaborate with Market Research to develop learners’ centric marketing campaign for key new product/offering launch, and ensure all brand activities response to the latest brand tracker and with strategic focus to improve the key brand attributes.
4. Assist Senior Brand Activation Manager to drive the brand value proposition to live, both internally and externally.
5. Drive integrated cross functional plans in terms of marketing communications, consumer engagement, channel and field marketing program, and execute through collaboration with all internal functions, in order to achieve business goals for each line of businesses and brand KPI on awareness and consideration as well.
6. Ensure marketing readiness as well as marketing message alignment for each marketing activity while collaborate with related functions on integrated marketing program.
7. Provide innovative POV for the marketing activities and lead agencies to provide insightful proposal and deliver high quality execution.
Skills and qualifications:
1. Bachelor’s degree required.
2. Minimum 6 years of marketing experience within consumer products industry, working experiences in both consumer marketing and brand activation are required.
3. Proven experience in executing consumer promotion/marketing program across different tier of cities in China, experience in branding development is a plus.
4. Proven experience in managing external advertising and event agencies.
5. Good command of English.
The Brand Activation Manager will be a marketing professional with solid experience in 360 degrees marketing activity development and execution to reach consumers. Deliver the Pearson brand, product and service experience to drive brand preference and business target. He/she should be an experienced expert and deliver concrete contribution to the team. Project and vendor management skills are required.
工作地址
北京办公室： 北京环球贸易中心D座12层, 中国北京市东城区北三环东路36号
1. Work with Senior Brand Activation Manager to implement brand communication strategy across all line of businesses.
2. Initiate brand marketing activities to enhance brand awareness and preference. In addition, drive up the brand experience to deliver greater value for Pearson product and service offering. Make sure all marketing activities carry and align with the brand meaning and objectives.
3. Collaborate with Market Research to develop learners’ centric marketing campaign for key new product/offering launch, and ensure all brand activities response to the latest brand tracker and with strategic focus to improve the key brand attributes.
4. Assist Senior Brand Activation Manager to drive the brand value proposition to live, both internally and externally.
5. Drive integrated cross functional plans in terms of marketing communications, consumer engagement, channel and field marketing program, and execute through collaboration with all internal functions, in order to achieve business goals for each line of businesses and brand KPI on awareness and consideration as well.
6. Ensure marketing readiness as well as marketing message alignment for each marketing activity while collaborate with related functions on integrated marketing program.
7. Provide innovative POV for the marketing activities and lead agencies to provide insightful proposal and deliver high quality execution.
Skills and qualifications:
1. Bachelor’s degree required.
2. Minimum 6 years of marketing experience within consumer products industry, working experiences in both consumer marketing and brand activation are required.
3. Proven experience in executing consumer promotion/marketing program across different tier of cities in China, experience in branding development is a plus.
4. Proven experience in managing external advertising and event agencies.
5. Good command of English.
The Brand Activation Manager will be a marketing professional with solid experience in 360 degrees marketing activity development and execution to reach consumers. Deliver the Pearson brand, product and service experience to drive brand preference and business target. He/she should be an experienced expert and deliver concrete contribution to the team. Project and vendor management skills are required.
工作地址
北京办公室： 北京环球贸易中心D座12层, 中国北京市东城区北三环东路36号
公司介绍
培生教育集团系全球最大的教育出版集团，旗下出版社包括著名的朗文集团、Prentice Hall、 Addison Wesley,高山软件有限公司等，年销售额约50亿美元。作为提供终生教育产品与服务的出版集团，她在高等教育、中小学教育、英语教育、专业出版、考试测评、网络教育等众多领域位居全球之首，帮助全世界一亿多人接受教育与培训。在过去的5年中，培生教育集团以高于市场平均增长的速度，引领教育出版潮流。培生教育出版集团是全球最大的致力于终身教育的出版机构，在高等教育、英语教育、中小学教育等终身教育领域位于全球领先地位。
广州市高山软件有限公司是培生教育出版亚洲有限公司之全资子公司，是e-Solutions部门在广州设立的分部，主要从事培生教育出版集团出版的多媒体教学软件、电子数码学习产品、移动在线教育项目和教学网站的策划、开发、设计及制作。
我们在中国的使命是：为发展中国的教育事业提供最好的教学资源与服务。
为进一步扩大我公司在国内的业务，现诚招德才兼备、志同道合的人士加入我们的团队，共同为实现我们的使命而努力。
广州市高山软件有限公司是培生教育出版亚洲有限公司之全资子公司，是e-Solutions部门在广州设立的分部，主要从事培生教育出版集团出版的多媒体教学软件、电子数码学习产品、移动在线教育项目和教学网站的策划、开发、设计及制作。
我们在中国的使命是：为发展中国的教育事业提供最好的教学资源与服务。
为进一步扩大我公司在国内的业务，现诚招德才兼备、志同道合的人士加入我们的团队，共同为实现我们的使命而努力。