内容营销副总监(Content Ass Director)
上海李奥贝纳广告有限公司广州天河分公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：广告 影视/媒体/艺术/文化传播
职位信息
- 发布日期：2015-04-27
- 工作地点：广州
- 招聘人数：1
- 学历要求：本科
- 语言要求：英语良好
- 职位月薪：面议
- 职位类别：广告客户总监/副总监
职位描述
Responsibilities:
? Develop, maintain, forge relationships with network executives in television programming and sales, as well as various content creators including producers, screenwriters, movie studios, artists agencies etc.
? Create new leading edge holistic approaches to Entertainment Marketing and shift the paradigm of Entertainment Marketing in order to create a competitive advantage.
? Analyze entire television landscape (network, cable, syndication, convergence, etc.) in order to report on/ develop opinions on marketplace factors and industry influences.
? Have the ability to not only to recognize quality programming opportunities, but also have the ability to create/script program concepts
? Contribute to new business wins for LiquidThread by creating effective idea generation and by demonstrating effective sales skills.
? Understand how to concept, plan and execute an integrated national tie-in promotion, Client and legal tie-in departments in order to offer a variety of promotional tactics for our Clients.
? Understand when and how to best leverage direct marketing, direct mail, licensing, contests, product placement, celebrity endorsement, pop culture trends and how to support our Clients’ integrated marketing efforts.
Required Qualifications:
? 6-8 years relevant entertainment/promotional marketing experience within an advertising agency, production company, promotional agency or client
? General knowledge of the talent agency and TV production industry. Contacts/relationships within the entertainment/promotional marketing communities
? Excellent communication skills in Mandarin and English (written and verbal)
? Proven experience writing presentations, creative briefs, service reports and summaries of industry news and/or POVs
? Strong editing and proofreading skills
? Ability to think conceptually and to translate those concepts into actionable plans to drive clients’ businesses forward
? Strong client relations skills and ability to strategically think from a client’s perspective
? Develop, maintain, forge relationships with network executives in television programming and sales, as well as various content creators including producers, screenwriters, movie studios, artists agencies etc.
? Create new leading edge holistic approaches to Entertainment Marketing and shift the paradigm of Entertainment Marketing in order to create a competitive advantage.
? Analyze entire television landscape (network, cable, syndication, convergence, etc.) in order to report on/ develop opinions on marketplace factors and industry influences.
? Have the ability to not only to recognize quality programming opportunities, but also have the ability to create/script program concepts
? Contribute to new business wins for LiquidThread by creating effective idea generation and by demonstrating effective sales skills.
? Understand how to concept, plan and execute an integrated national tie-in promotion, Client and legal tie-in departments in order to offer a variety of promotional tactics for our Clients.
? Understand when and how to best leverage direct marketing, direct mail, licensing, contests, product placement, celebrity endorsement, pop culture trends and how to support our Clients’ integrated marketing efforts.
Required Qualifications:
? 6-8 years relevant entertainment/promotional marketing experience within an advertising agency, production company, promotional agency or client
? General knowledge of the talent agency and TV production industry. Contacts/relationships within the entertainment/promotional marketing communities
? Excellent communication skills in Mandarin and English (written and verbal)
? Proven experience writing presentations, creative briefs, service reports and summaries of industry news and/or POVs
? Strong editing and proofreading skills
? Ability to think conceptually and to translate those concepts into actionable plans to drive clients’ businesses forward
? Strong client relations skills and ability to strategically think from a client’s perspective
公司介绍
星传媒体（SMG）隶属于全球四大广告集团之一的法国巴黎Publicis Groupe（阳狮集团）（巴黎证交所：FR0000130577）。
作为全球排名第一品牌传播公司，星传媒体（www.smvgroup.com）包含专业的消费者沟通公司，并拥有全球整合的网络。星传媒体（SMG）的全球机构包括策略营销传播机构，专长于媒体管理、媒体赞助（response media）、互联网和数字传播，以及多元文化、娱乐营销、游戏行销、运动行销、赞助商广告、活动营销和媒体等领域。星传媒体（SMG）在全球拥有110 个办公机构和将近7000 名的员工，为众多国际知名公司提供品牌建设服务。
根据REMCA2010年最新全球广告收入统计，星传媒体排名第一。除此之外，星传媒体中国赢得了由Campaign亚洲举办的2011年大中华区年度最佳媒介代理商奖。
由于业务迅猛发展，诚聘以下各类人才：
搜索引擎营销类职位： 搜索引擎营销总监、搜索引擎营销经理、高级策划、策划执行
互动媒体职位：互动媒体副总监、互动媒体经理、互动媒体主管、互动媒体资深策划、互动媒体执行
平面媒体职位：平面媒体副总监、平面媒体主管、(资深)平面媒体策划
户外媒体职位：户外媒体副总监、户外媒体经理、资深户外媒体策划
工作地点：广州
Our spirit is Win as One.
Our dream is to grow our clients’ businesses by transforming human behavior through uplifting, meaningful Human Experiences.
Our future is Experience Design.
Our attributes are Transformational, Dynamic, Relentless, Tribal, Streetwise and Switched on.
A belief powers us is our people are the heart of SMG and we empower them through liquid talent and development initiatives.
Our core is Simple. Meaningful. Real Time.
Starcom is seeking talents for the rapid development of business:
SEM Positions： SEM Director、SEM Manager, SEM Senior Planner、SEM Executive
Digital Media Positions: Associate Digital Director、Digital Manager、Digital Supervisor、Senior Digital Planner、Digital Executive
Print Media Positions: Print Media Associate Director、Print Media Supervisor\(Senior)Print Media Planner
OOH Positions: OOH Associate Director、OOH Manager、Senior OOH Planner
Location：Guangzhou
作为全球排名第一品牌传播公司，星传媒体（www.smvgroup.com）包含专业的消费者沟通公司，并拥有全球整合的网络。星传媒体（SMG）的全球机构包括策略营销传播机构，专长于媒体管理、媒体赞助（response media）、互联网和数字传播，以及多元文化、娱乐营销、游戏行销、运动行销、赞助商广告、活动营销和媒体等领域。星传媒体（SMG）在全球拥有110 个办公机构和将近7000 名的员工，为众多国际知名公司提供品牌建设服务。
根据REMCA2010年最新全球广告收入统计，星传媒体排名第一。除此之外，星传媒体中国赢得了由Campaign亚洲举办的2011年大中华区年度最佳媒介代理商奖。
由于业务迅猛发展，诚聘以下各类人才：
搜索引擎营销类职位： 搜索引擎营销总监、搜索引擎营销经理、高级策划、策划执行
互动媒体职位：互动媒体副总监、互动媒体经理、互动媒体主管、互动媒体资深策划、互动媒体执行
平面媒体职位：平面媒体副总监、平面媒体主管、(资深)平面媒体策划
户外媒体职位：户外媒体副总监、户外媒体经理、资深户外媒体策划
工作地点：广州
Our spirit is Win as One.
Our dream is to grow our clients’ businesses by transforming human behavior through uplifting, meaningful Human Experiences.
Our future is Experience Design.
Our attributes are Transformational, Dynamic, Relentless, Tribal, Streetwise and Switched on.
A belief powers us is our people are the heart of SMG and we empower them through liquid talent and development initiatives.
Our core is Simple. Meaningful. Real Time.
Starcom is seeking talents for the rapid development of business:
SEM Positions： SEM Director、SEM Manager, SEM Senior Planner、SEM Executive
Digital Media Positions: Associate Digital Director、Digital Manager、Digital Supervisor、Senior Digital Planner、Digital Executive
Print Media Positions: Print Media Associate Director、Print Media Supervisor\(Senior)Print Media Planner
OOH Positions: OOH Associate Director、OOH Manager、Senior OOH Planner
Location：Guangzhou