广州招聘

POSITION TITLE:

Public Relations Manager

DEPARTMENT:

Sales & Marketing

REPORTS TO:

Sales & Marketing Manager

DOTTED LINE REPORT TO:

General Manager

Managing Director

Job Summary:

· Manage the Company’s public Relations and assure that all the related tasks are completed according to standards and in a timely fashion.

· Fulfills required tasks to obtain maximum results in accordance with the

Company’s objectives and Sales & Marketing directives.

· Organizes events and coordinates the events team optimizing the best Brand Exposure

AVERAGE % OF TIME

50% Organize and Manage Events.

· Arrange events and programs that will bring exposure to the company.

· Also direct sales events to bring revenue to the company.

· Interact with potential prospects in order to introduce our product

· Improve the company’s image

· Meet key actors in the community for future events.

· Manage the team according to the event to guarantee that it evolves smoothly

· Organize sponsorships to please actual clients or organizations that can present the company’s brand to potential clients.

40% Public Relations

· Planning public relation strategies for the company and eventually its clients

· Coordinating the with the client and the media, they have to arrange for the press conferences and press releases

· Analyzing the coverage given by the media to their client

· Coordinating and arranging for photo opportunities which shows their client in good light

· If the client has done something wrong and the media has found out, the public relations people will do all the damage control

· Getting great sponsorship opportunities for the client with products of a reputed company, thus, automatically creating a good image for the client

·

· Prepare or edit organizational publications for internal and external audiences, including newsletters and public reports. Write press releases showcasing the company’products and services. Create a buzz.

· Respond to requests for information from the media or designate another appropriate spokesperson or information source.

· Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups.

· Confer with production and support personnel to produce or coordinate production of advertisements and promotions.

· Arrange public appearances, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwill.

· Study the objectives, promotional policies and needs of the company to develop public relations strategies that will influence public opinion or promote ideas, products and services.

· Confer with other managers to identify trends and key group interests and concerns or to provide advice on business decisions.

· Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

· Prepare and deliver speeches to further public relations objectives.

· Purchase advertising space and time as required when promoting the company’s product.

· Plan and conduct market and public opinion research (focus groups) to test products or determine potential for product success, communicating results to client or management

10% Other work

· Is in charge of photography during the events and delivers a review for each of them,

· .Creates a yearly event plan and budget.

· Works together with the other sections of the sales and marketing team.

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES

· Dynamic, positice, energetic and very creative.

· Willing to take challenges, able to work under pressure.

· Able to interact in different scenarios, having a general culture knowledge and up to date with actual and international events and news.

· Knowledge of basic marketing objectives, tactics and strategies required; (preferred experience with online marketing, advertising,).

· Strong communication skills, both verbal and written.

· Fluent Chinese & English, both verbal and written.

· Advanced computer skills and detailed knowledge of various computer programs, including a strong proficiency of Word, Excel and Power Point.

QUALIFICATION STANDARDS

Education

Preferred degree in Marketing, Advertising and/or Communication.

Experience

One to three years in public relations.

Knowledge of Guangzhou Market and Community will be a plus.

Established relationships with well-connected people in the media industry

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.

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