广州招聘

职务名称POSITION TITLE：
网络沟通主管Online Communications Manager

隶属部门DEPARTMENT：
销售部&市场部Sales & Marketing

汇报对象REPORTS TO：
营销总监Director of Sales & Marketing

非直属汇报对象DOTTED LINE REPORT TO：
总经理General Manager
常务董事Managing Director

职位目标POSITION PURPOSE
管理公司所有的网络营销计划。在属性层面计划和执行营销活动,赋予更多的定制和建立以网络营销为基础的需要。核心作用是优化网站的营销、管理社交媒体的第三方使用通信和工具,管理和执行在线广告计划和所有相关的主要所有者在线报告。
Manage all online marketing initiatives for the company. Plan and execute marketing campaigns at a property level, enabling more customized and need based online marketing. Core role is to optimize the website marketing, manage the use of Social Media Communications and manage tools for third parties, manage and execute online advertising plan and be the primary owner of all relevant online reporting.
主要责任是推动营销解决方案, 按照品牌标准将在各种在线渠道提高性能和支持公司销售。
Key responsibility is to drive marketing solutions that will improve performance for the various online channels and support the company sales, the whole according to the brand standards.

项目管理包括的角色 nitiatives managed by this role include:
· 在线广告活动Online advertising campaigns
· 搜索引擎优化和关键字清单创建 SEO & Keyword Listing Creation
· 社交媒体管理和活动 Social Media Management and campaigns
· 应用程序管理和其他移动通信工具 APP management and other mobile communication tools
· 网站履行Website Implementation
· 其他网络营销渠道Other online marketing channels
· 第三方战术活动Third party tactical campaigns
· 与艺术家工作创意的照片、设计和内容 Work with artist for creative photos, design and content
· 始终遵循品牌标准 Always follow the brand standards.

基本职能Essential Functions:
为每个地理区域创建个人营销计划来推动收入和暴露在所有在线的客户段,并与营销经理,总经理和收益管理总监工作以确保顺利执行。
Create individual marketing plans for each geographic area to drive revenue and exposure across all online customers segments, and work with the Sales & Marketing Manager, General Manager and Director of Revenue Management to ensure a smooth execution..
提供月度和季度分析，包括活动和渠道的绩效,以及投资回报统计数据。最大化和优化性能的在线营销渠道基于这些结果。
Provide monthly and quarterly analysis including performance of campaigns and channels, along with return on investment statistics. Maximize and optimize the performance of all online marketing channels based on these results.
通过追踪和分析有自己的结果。Own the results through tracking and analysis.
利用最佳实践。Leverage best practices.





平均时间分配比例AVERAGE % OF TIME
33% 网站内容管理和维护Website Content Management & Maintenance
确保内容/消息/提供的是最新的和符合品牌策略。
Ensure content/news/offers are up to date and consistent with brand strategies.
确保所有营销品牌一致性和强化复制、摄影、通讯和程序。
Ensure brand consistency and reinforcement in all marketing copy, photography, communications and programs.
写/校对副本和制定所有营销优惠/消息。
Write/proof-read copy and creative for all promotional offers/news
确保搜索引擎的优化和有效的关键字清单。
Assure a SEO and Keyword effective listing.
研究和制定促销活动/开发伙伴关系与当地景点进一步酒店的网络业务和在线收入,和谈判代表在该地区的酒店为新网络营销计划。
Research and develop promotions/partnerships with local attractions to further hotels’ web presence and online revenue, and negotiate on behalf of the hotels in the region for new online marketing initiatives
写文本，准备照片，与艺术家合作准备特定的机会。
Write text, prepare photos & work with artist for the specific opportunities
定位和增加我们的网站链接合作机会。
Locate and add our website to partner marketing linking opportunities.

33% 社交媒体传播计划、执行和分析 Social Media Communication Planning, Execution & Analysis
公司的循环促销营销计划和时间表 。
Own rolling promotional marketing plans and schedules for the company.
通过提交&营销提供加载到工具支持和管理营销计划和性能工具, ,确保适当的跟踪标签以保证每个项目的精确测量。
Support and manage Marketing Planning and Performance Tool, by submitting & loading marketing offer into the tool and ensuring appropriate tracking tags are in place to ensure accurate measurement of each initiative.
分析用户的反应情况在社交媒体帮助优化倡议。
Analyze user behavior on Social Media to help optimize on initiatives going forward.
保证创造性和有效的内容和品牌标准。
Assure creative and effective content and brand standards.

33% - 其他工作Other Projects/Responsibilities:
创建和管理定期简报。
Creation and Management of Periodic Newsletters
管理应用程序。
Manage Apps
开发客户在线交流。
Develop Customer Online Communication
整理单据和相关网络营销费用预算管理。
Coordinate billing and budget management for related online marketing expenses
直接与艺术家合作,保证照片的质量和创意设计与品牌标准相符 。
Work directly with the artist to assure quality photos and creative design matching the brand standards
开发有兴趣的合作伙伴。
Develop Interesting Partnerships




招聘要求SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
个人必须具备以下知识、技能和能力,并能够解释和证明可以执行该工作的基本职能,有或没有合理的住宿,使用一些其他组合的知识,技能和能力。
The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:
市场营销的基本宗旨，战术和战略要求;(有网络营销、广告经验优先)。
Knowledge of basic marketing objectives, tactics and strategies required; (preferred experience with online marketing, advertising,).
较强的口头和书面沟通技巧。
Strong communication skills, both verbal and written.
流利的中英文口语和书写。
Fluent Chinese & English, both verbal and written.
对动态网站工作的深入理解和使用内容管理系统。
Solid understanding of working with dynamic websites and utilizing a content management system.
创造和分析,主动深入研究“为什么”的各种结果。
Intellectual and analytical curiosity – initiative to dig into the “why” of various results.
擅长各种计算机技能和各种详细的计算机程序知识,包括精通MS Excel和访问能力。最好具备Adobe Photoshop和基本的HTML知识。
Advanced computer skills and detailed knowledge of various computer programs, including a strong proficiency of MS Excel and Access. Adobe Photoshop and rudimentary HTML knowledge is a plus.

资格标准QUALIFICATION STANDARDS
教育Education
首选学历：市场营销专业，其次广告或通信专业。
Preferred degree in Marketing, Advertising and/or Communication.

经验Experience
一至三年的网络营销，广告行业者优先。
One to three years in online marketing/advertising industry preferred.

在这个职位的员工会被要求执行这份职位描述不是唯一或详尽的工作职能清单。
This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.

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