广州招聘

Job ID 881103
Location China, Beijing
Job Category Marketing
Division Marketing

Attention Marketing and Business leaders… If you are interested in a high visibility, high impact position to lead strategic planning and marketing for Services, this position is for you!.

The Category Management Lead - Services (SCM) is the chief marketing officer for Services in the Area and is responsible for the Area revenue and P&L performance for the Services business areas: Microsoft Consulting Services and Premier Support. This role is responsible for the health of the Services business, measured by Services revenue and mix across the various Services business and priority areas.

Functional Marketing Leadership. The SCM is the chief marketing officer for Services in the Area. S/he directs and leads all Services-related marketing activities for the Area, including:
Directs and leads strategy for Services-owned marketing activities and customer campaigns within the guidance provided by corporate Services executives and campaign owners; establishes a consistent strategy across the subsidiaries in the Area; provides coaching to individual subsidiaries aligned with the stated strategy.
In partnership with the Area M&O organization, plans and executes market development and demand generation campaigns customer and partner marketing campaigns.
In alignment with WW Services Marketing, adapts WW customer campaigns and audience programs to fulfill local market needs and overcome subsidiary specific marketing challenges (e.g., messaging, media mix).
Drives execution of audience marketing programs and go-to-market campaigns by establishing and leading (or integrating into) virtual teams across the Area’s business.
Influences customer campaign prioritization based on a firm understanding of the local market needs and opportunity size.
Conducts market analytics, customer profiling and targeting activities to enhance demand generation and drive Services business results (revenue, priority area mix, customer satisfaction, etc.).
Sizes the local market landscape to identify compelling opportunities through rigorous data analysis of customers, trends, competitors and partners to drive business results and make wise investments, resulting in exceptional Services business results and performance (revenue, priority area mix and customer satisfaction).
Provides real-time feedback on customer demand, competitive landscape, and other input to the WW Priority Area teams.
Monitors business health through analysis of key performance indicators such as priority area wins, deal mix, average deal size, new work sold & revenue, and defines and drives corrective actions when needed.
Aligns with Services Sales to orchestrate resource integration into the sales process for high priority opportunities.
Influences corporate product planning, product development and product quality through feedback and consultation.
Captures/shares local best practices with the WW community.
Manages the Area’s Services marketing headcount, budget and operating expenses.

Business Planning & Cross-Segment Alignment
Leads the Area Services Leadership Team through the strategic planning process (in alignment with WW Services strategy), including creating/evolving the local Services 3-year strategy.
Represents Services in the planning and execution of ROB planning processes (including growth planning and segment alignment) across the Area.
Leads the Area Services business leaders through detailed execution planning to achieve business goals.
Partners with segment and functional teams (SMS&P, EPG, M&O) to advance customer relationships, enrich Services and priority area value propositions, and establish an aligned and seamless business operating model.
Drives strategies within the subsidiary across all segments and functions by unifying business objectives and operational plans to achieve both short- and long-term growth, in close partnership with other segment and functional leaders (SMS&P, EPG, M&O).
Negotiates resource and investment trade-offs with the Area’s segment and functional leads to achieve shared performance goals.
Manages and influences allocation of shared resources such as pre-sales & specialist sales, BIF, Center of Excellence resources and Global Delivery.
Influences and informs leadership priorities for the Area.

Cross-Business Enablement and Support.
-Coordinates with Sales, Delivery and the Area readiness team to ensure content is provided and delivered for sales and delivery readiness for the Services priority areas.
-Effectively promotes awareness of Services priority areas within Services and in related segments and functions.
-Reviews and influences sales proposals and related content.
-Acts as a change agent for the Area to drive awareness of and buy-in for new or changed Services strategies, priorities, and assets.
-Contributes to the deployment of presales resources and programs; negotiating and influencing resource planning for pre-sales and sales
-Delivers 100-level awareness sessions on priority areas; works with readiness teams (SMSGR) to plan and coordinate sales readiness on priority areas; provides input to and feedback on readiness content
-Establishes and manages collaboration and alignment with various stakeholder groups across the business, including EPG, SMS&P, M&O, WW Services and functional counterparts in Services Sales and Delivery.

Other Activities
-Acts as a change agent for the Area to drive awareness of and buy-in for new or changed Services strategies, priorities, and assets.
-Leads Services-specific initiatives and projects to drive Services competitive strategy execution in Area.
-Influences local strategies regarding the partner and channel ecosystem required to compete effectively in the Area.
-Develops strategic recommendations and operational plans leading to Microsoft’s success.
-Manages and develops the Services BG team in the Area.
-Actively participates in local and global marketing communities

Qualifications
-5-8 years related experience.
-BA/BS in marketing or business. Master’s degree in marketing or business (MBA) preferred.
-Competency in Business and Strategy Leadership, Cross Boundary Collaboration, Customer and Partner Satisfaction, -Impact and Influence, Integrated Marketing Excellence, Positioning, Branding and Messaging, Change Management.
-Understanding of the professional services business and practical experience in product marketing preferred.
-Ability to collaborate with and influence senior business leaders across the Area (e.g., M&O, EPG, SMS&P) absolutely essential!


Microsoft is an equal opportunity employer and supports workforce diversity.GCR:CN:Sales:EN

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