Digital Planning Manager
北京恒美广告有限公司上海分公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:广告
职位信息
- 发布日期:2013-01-09
- 工作地点:上海
- 招聘人数:2
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语精通
普通话精通 - 职位类别:媒介经理 市场/营销/拓展经理
职位描述
Role Summary:
The ideal candidates will have a solid relationship with the digital media marketplace and have circa 5 years of digital media experience in the PR China marketplace (at least 3 years of which as a planning or buying specialism).
Job Responsibilities:
l Directly reports to the Strategic Planning Director (China) in Shanghai office.
l Be instrumental in delivering a constant stream of digital ideas, on-strategy, within budget and capable of being executed.
l Ensure excellence in execution of digital media plans and be capable of reviewing results and recommending improvements in future campaign planning.
l Maintaining constant contact with the key digital players in the on-line and digital space and negotiating hard on digital costs and opportunities to add value.
l Keeping abreast of the digital space generally and recommending opportunities as and when they emerge.
l Working alongside the Business Directors to grow our digital output, and surprise and delight our clients
Requirement:
l 5 years media planning experience in 4A agencies, good understanding of the work flow of advertising and preferably experience in other forms of communication channel - PR, CRM, etc.
l Primary skills required are digital planning experience across:
ü Online
ü Search
ü Experience of negotiating/buying digital campaigns across different buying models
l Secondary skills/interest areas that would be beneficial but not essential include:
ü Mobile
ü New technologies (e.g online gaming)
ü Interactive TV
ü This sector is continually evolving and as such someone needs to be an embracer of such new opportunities
l Good communication and presentation skills. Able to convince and influence other effectively.
l Able to prioritize jobs & communicate these priorities to the team and motivate all members.
l Proficiency in Mandarin, English both in conversation & writing.
l Computer knowledge, especially PPT in English is a must
公司介绍
作为宏盟集团(纽约证券交易所代码:OMC)旗下的媒介服务公司,宏盟媒体集团是全球领先的营销和企业传播公司。宏盟媒体集团是全球领先的营销和企业传播的整合营销集团,为全球100多个国家的5000多名客户提供广告、战略媒体规划和媒介购买、直销与促销,公关以及其他专业传播服务。
宏盟媒体集团由几个专业媒体公司组成。其中OMD(******************)是享誉世界的具有卓越创新能力的大型媒体传播专家,PHD(****************)是一家凭借开拓性思维领导力和创新性服务获得普遍认可的领先媒体服务公司。
联系方式
- Email:china.sni@omd.com
- 公司地址:地址:span上海市南京西路1788号1788国际大厦11-12层
- 电话:13636613520