广州 [切换城市] 广州招聘广州公关/媒介招聘广州媒介经理招聘

Research Manager

北京恒美广告有限公司上海分公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:广告

职位信息

  • 发布日期:2013-01-09
  • 工作地点:上海
  • 招聘人数:1
  • 工作经验:三年以上
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位类别:媒介经理  

职位描述

Job Responsibilities:
Original Research :
Project manage original quantitative research on-time on brief and on budget
Prepare summary and recommendation documents for same and present internally / externally to Business groups and clients as appropriate
Support and integrate Regional Global research efforts and propagate these within the SH office to Business Directors and clients
Media Tools
Become the expert on the OMD suite of Tools in the SH office and lead the development of the tools to maximize their application, relevance and usefulness within a OMD SH PRC Planning environment
Conduct training sessions on OMD tools for new staff
Use Industry tools such as CMMS to support analysis for Business groups and clients

Analytics :
Provide analytical support to Business Directors in analyzing client data : tracking and sales data and drawing conclusions a to media effectiveness and recommendations as to channel mix and Reach and Frequency goals
Derive Awareness models using client tracking data and derive implications for top down planning
Present findings to client in conjunction with Business Directors
Lead the analytics effort in the SH office with support from the Director of Communications Insights and Analytics
Be the quantitative guru, applying other models to industry and client data such as correspondence, cluster and factor solutions
General Skills and Competencies

Skills
-Familiarity with Office Tool
-Familiarity with Qualitative and Quantitative Research and how these research approaches should be applied ; in what circumstances
-Exposure to TV planning , Awareness Planning or communication planning principles are essential

OMD is the fastest growing agency in China and suits people with a self starter attitude and rewards independence and initiative; it is not a suitable place for people with rigid thinking or those who prefer a "quiet"environment !

Accordingly Competencies essentials are
Flexible in thinking , adaptable under significant pressure
Able to influence others especially clients thinking but also other within the agency, able to convince others
Ability to juggle conflicting priorities and demands ; and a Good sense of humour
Above-all a "Can-Do" sense and a pursuit of excellence.

公司介绍

关于宏盟媒体集团
 
作为宏盟集团(纽约证券交易所代码:OMC)旗下的媒介服务公司,宏盟媒体集团是全球领先的营销和企业传播公司。宏盟媒体集团是全球领先的营销和企业传播的整合营销集团,为全球100多个国家的5000多名客户提供广告、战略媒体规划和媒介购买、直销与促销,公关以及其他专业传播服务。
宏盟媒体集团由几个专业媒体公司组成。其中OMD(******************)是享誉世界的具有卓越创新能力的大型媒体传播专家,PHD(****************)是一家凭借开拓性思维领导力和创新性服务获得普遍认可的领先媒体服务公司。

联系方式

  • Email:china.sni@omd.com
  • 公司地址:地址:span上海市南京西路1788号1788国际大厦11-12层
  • 电话:13636613520