Digital Senior Planner(e-Commerce)
北京恒美广告有限公司上海分公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:广告
职位信息
- 发布日期:2013-01-09
- 工作地点:上海
- 招聘人数:1
- 工作经验:二年以上
- 学历要求:本科
- 语言要求:英语熟练
普通话熟练 - 职位类别:媒介专员 电子商务专员
职位描述
Job Description:
The Digital Senior Planner interacts with publishers / vendors and all levels of staff across assigned accounts and is responsible for ensuring briefs are executed on-time and on-quality with vendors and suppliers. Planners contribute to the formulation of digital plans and presentations to ensure clients objectives and deliverables are met and works extensively with internal account groups to manage the execution and reporting / monitoring of digital campaigns.
Responsibilities Include:
* Working with core planning teams (offline & online media) to devise an integrated media strategy given the clients brief and the online media plan to support it
* Organize and negotiate proposed elements from publishers
* Gather and prepare all insertion orders for client campaigns
* Collate and Prepare media plans for clients
* Implementing and maintaining and performing optimization efforts for online media campaigns
* Participate in regular media meetings with clients and providing insight into weekly and monthly online media results
* Maintaining and growing relationships with interactive media advertising representatives
* Working with the members of the media team in daily media responsibilities including, but not limited to:
- Maintaining and implementing ad tagging on network of sites
- Organizing creative specifications for media placements
- Ensuring all advertising is sent to the correct publisher
- Monitoring creative units to make sure they are running correctly
- Troubleshooting ad delivery and ad performance
- Managing the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary
- Maintaining knowledge of select ad serving tools (Doubleclick, Eyeblaster), analytics tool (Google Analytics, Omniture), and search engines marketing technology (Google & Baidu paid search tools).
Requirements:
1. A sound understanding of China e-Commerce market( B2B, B2C, C2C)
2. Minimum 2 year media agency digital experience. E-Commerce experience will be highly preferred.
3. Experience with online media & site tracking and analytics tools (Doubleclick, Omniture, Google Analytics, etc.).
公司介绍
作为宏盟集团(纽约证券交易所代码:OMC)旗下的媒介服务公司,宏盟媒体集团是全球领先的营销和企业传播公司。宏盟媒体集团是全球领先的营销和企业传播的整合营销集团,为全球100多个国家的5000多名客户提供广告、战略媒体规划和媒介购买、直销与促销,公关以及其他专业传播服务。
宏盟媒体集团由几个专业媒体公司组成。其中OMD(******************)是享誉世界的具有卓越创新能力的大型媒体传播专家,PHD(****************)是一家凭借开拓性思维领导力和创新性服务获得普遍认可的领先媒体服务公司。
联系方式
- Email:china.sni@omd.com
- 公司地址:地址:span上海市南京西路1788号1788国际大厦11-12层
- 电话:13636613520