上海招聘Digital Planning Director

Digital Planning Director - SH/BJ

北京恒美广告有限公司上海分公司

公司规模：500-1000人
公司性质：外资(欧美)
公司行业：广告

职位信息

发布日期：2013-01-09
工作地点：上海
招聘人数：若干
工作经验：五年以上
语言要求：英语熟练
普通话熟练
职位类别：媒介经理总监/部门经理

职位描述

Position: Digital Planning Director

Location: BJ / SH

Job Description:

The Planning Director is positioned to be the last point of contact for day to day management of client business. This candidate will encourage the supervisors, planners, and ad operations staff in building first class digital media campaigns to achieve client objectives. The candidate must be a seasoned media professional who can combine the best of digital media to create innovative relationships between client and consumer.

Skills / Qualifications:

l Five or more years experience in online media planning within an advertising agency, direct marketing, cable/broadcasting or similar media environment

l Well-versed in all forms of digital media including web, search, email, mobile, etc.

l Experience in growing, managing and inspiring internal planning teams; strong leadership and administrative skills across the 3 China offices

l Must be able to interpret and draw relevant insight from research resources such as iResearch iUserTracker, Nielsen adRelevance and CMMS, and other media planning and buying tools as well as from non-syndicated sources

l Senior level client negotiation and management skills with the ability to write clearly and to make lively, imaginative but substantive presentations

l Consult, collaborate, and support brand account teams to develop integrated media communication strategies and plans.

l Manage a digital media training program to up-level current traditional planners to integrated planner expertise.

l Excellent presentation, writing and communication skills in English and Mandarin

l Working knowledge of online performance tracking and brand measurement tools as well as paid keyword search marketing

Responsibilities Include:

l Building and leading supervisors and planners in developing strategically grounded media plans and buys providing key business insights and growth potential ideas for current clients, new business and internal agency thinking

l Insuring that planning supervisors, planners, and executives are fully trained on all aspects of online media planning including planning processes, use of research tools, as well as the development of writing and presentation skills

l Manage all media buying supervisors, planners, and executives in three China offices

l Partnering with brand planning teams, creative agency and other partners, research, strategic planning, and business development to ensure client objectives are met leveraging the newest technologies and marketing strategies

l Providing proactive contribution to clients' business growth by identifying new media opportunities

l Defining, measuring and increasing productivity of all clients

l Fostering a collaborative, team focused environment empowering all media staff to be the experts in their fields

l Contributing strategic insight in new business efforts

l Determine optimal staffing assignments for existing clients as well as for new business efforts

l Assist Directors in day to day and overall business management

For a Confidential Discussion, please contact Jeffrey Zhang via +86 21 24117280, or via email Jeffrey.zhang@omnicommediagroup.com

公司介绍

关于宏盟媒体集团

作为宏盟集团（纽约证券交易所代码：OMC）旗下的媒介服务公司，宏盟媒体集团是全球领先的营销和企业传播公司。宏盟媒体集团是全球领先的营销和企业传播的整合营销集团，为全球100多个国家的5000多名客户提供广告、战略媒体规划和媒介购买、直销与促销，公关以及其他专业传播服务。
宏盟媒体集团由几个专业媒体公司组成。其中OMD（******************）是享誉世界的具有卓越创新能力的大型媒体传播专家，PHD（****************）是一家凭借开拓性思维领导力和创新性服务获得普遍认可的领先媒体服务公司。

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