市场传播经理(亚太区)/Regional Mar-Com Manager
德商优尼博览咨询(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:公关/市场推广/会展
职位信息
- 发布日期:2014-04-16
- 工作地点:广州
- 招聘人数:2
- 工作经验:三年以上
- 学历要求:本科
- 语言要求:英语精通
- 职位类别:公关经理 媒介经理
职位描述
Regional Mar-com Manager(location in Beijing or Guangzhou)
Location: Beijing or Guangzhou
Report line to Regional CEO
Key accountabilities:
1.Establish and manage the marketing brand communications, to promote awareness for the brands and contribute to their growth in the China market.
2.Maintain brand perception and translate each brand's image through PR and customer activities.
Media and Public Relations:
1.Plan, prepare and organize local PR events
2.Develop, adapt and translate press materials locally to distribute to media
3.Maximize PR coverage by managing and controlling the rotation and lending of press samples
4.Initiate and coordinate celebrity dressing, sponsorships and joint promotion opportunities
5.Liaise with local agency, PR agencies and all suppliers to maximize local PR budget
6.Develop and maintain effective alliance with targeted media
Customer Activities:
1.Work closely with Marketing team to organize and promotion activities to build customer loyalty and increase brand awareness.
2.Develop and implement events and communication tools to broaden customer base.
Budgets and Reports:
1.Control PR/Marketing budget and allocation of resources
2.Monitor and check all expenses in MARCOM department
Others:
1.Constantly explore new communication tools and MARCOM opportunities for the brands
2.Arrange local printing of materials within brand standards where relevant
3.Oversee all internal and external communication related matters on an on-going basis
Qualifications, skills & experience:
1.Minimum 3+ years experience in multi-national PR organization, strong relationship with all kinds of media
2.A bachelors degree or above with major in marketing or business management
3.Adaptability to a fast-paced environment and ability to lead changes
4.Resourcefulness and hands-on style of work
5.Highly Organized & Planning Skills
6.Strong marketing sense; good communicator and attention to details
7.Broad knowledge and working experience in creative marketing and implementation of fashion events
8.Possess excellent team work spirit and willing to provide cross departmental support
9.Abilityy to form well-researched and thoroughly analyzed views on issues and stand firmly by those views
公司介绍
1960年,公司全球首席执行官及董事会主席Christian Zimmermann先生的父亲Hans Bruehe先生,在德国科隆建立了优尼。自公司成立以来,优尼不断重塑自我,从未停下变革的脚步。如今,从德国总部再到欧洲亚洲的各分部,优尼已成为一家国际化公司。从概念到项目的最终完成,我们运用战略,创意,设计,工程,制造以及执行层面的多重技能,力求完美。
全球500名优尼人,一起携手带来前瞻、大胆并可行的创意和想法,力求建立***的品牌连结、创造品牌价值,并且实现品牌愿景。
联系方式
- 公司地址:淮海中路 1010 号. 嘉华中心