Senior Marketing Communications Specialist
香港爱迪达采购有限公司广州代表处adidas Sourcing Limited Guangzhou Representative office
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:服装/纺织/皮革
职位信息
- 发布日期:2013-10-14
- 工作地点:上海
- 招聘人数:1
- 工作经验:三年以上
- 学历要求:本科
- 职位类别:市场/营销/拓展专员 市场分析/调研人员
职位描述
Please apply with English CV at mbx_taap@adidas-group.com
Key Responsibilities
This role is expected to assist brand communication and product marketing support. It is a pillar to maintain and enhance TMaG brand awareness and preference in the market. S/he reports to Assistant Manager, Marketing Communication and works directly with product teams and externally with media etc.
Advertising & advertorial management:
- Collect and file global and regional advertising designs and materials
- Localize these central materials into local versions (translations, design adaptation and production)
- Plan media schedule and negotiation with media about the spot plan and advertising costs
- Take charge of local photo shooting of products etc. for the above ads and advertorials
- Deliver ads/advertorial materials to media and supervise production and releases
- Post monitoring of all advertising release and compile reports
- The advertising includes print ads, TVC and OOH
Product literature:
- Coordinate with product teams and supervise the design of product catalogues, consumer brochures, style book, sales talkers, retail videos etc.
- Manage the printing and production of the above materials
- Coordinate with sales team and distribute the above materials to regional offices
TaylorMade Website Maintenance:
- Plan content update for TM website
- Supervise design and execution of new updates
- Monitor website performance and prepare regular report (traffic, registration etc.)
Sales support:
- Coordinate with sales team and plan, produce retail support materials, eg: uniform, GWP, and online retail banner materials etc.
Club/Course sponsorship:
- Identify, negotiate with target local golf clubs and course for cooperation
- Plan sponsorship details
- Supervise product orders, delivery etc.
Plan and organize related brand activities at such venues/KPI
- Timely dissemination of Global and Regional Marketing Materials
Experience / Skills Required
Competencies/Attributes
- Strong organizational and analytic skills
- Strong Excel, PPT skill
- Strong Communication skills
- Independent, creative and also an effective team player
- Competent at executing plans with high quality
Experience/Knowledge
- 2-3 years overall work experience in Marketing or Advertising
- Work experience in China preferred (min 2 years)
- Team player that can also lead. Not afraid to try new things.
- Golf Industry experience preferred
- Fluent in English and Mandarin
- Bachelors degree or above. Additional
- 5 years works experience in lieu of degree.
Key Responsibilities
This role is expected to assist brand communication and product marketing support. It is a pillar to maintain and enhance TMaG brand awareness and preference in the market. S/he reports to Assistant Manager, Marketing Communication and works directly with product teams and externally with media etc.
Advertising & advertorial management:
- Collect and file global and regional advertising designs and materials
- Localize these central materials into local versions (translations, design adaptation and production)
- Plan media schedule and negotiation with media about the spot plan and advertising costs
- Take charge of local photo shooting of products etc. for the above ads and advertorials
- Deliver ads/advertorial materials to media and supervise production and releases
- Post monitoring of all advertising release and compile reports
- The advertising includes print ads, TVC and OOH
Product literature:
- Coordinate with product teams and supervise the design of product catalogues, consumer brochures, style book, sales talkers, retail videos etc.
- Manage the printing and production of the above materials
- Coordinate with sales team and distribute the above materials to regional offices
TaylorMade Website Maintenance:
- Plan content update for TM website
- Supervise design and execution of new updates
- Monitor website performance and prepare regular report (traffic, registration etc.)
Sales support:
- Coordinate with sales team and plan, produce retail support materials, eg: uniform, GWP, and online retail banner materials etc.
Club/Course sponsorship:
- Identify, negotiate with target local golf clubs and course for cooperation
- Plan sponsorship details
- Supervise product orders, delivery etc.
Plan and organize related brand activities at such venues/KPI
- Timely dissemination of Global and Regional Marketing Materials
Experience / Skills Required
Competencies/Attributes
- Strong organizational and analytic skills
- Strong Excel, PPT skill
- Strong Communication skills
- Independent, creative and also an effective team player
- Competent at executing plans with high quality
Experience/Knowledge
- 2-3 years overall work experience in Marketing or Advertising
- Work experience in China preferred (min 2 years)
- Team player that can also lead. Not afraid to try new things.
- Golf Industry experience preferred
- Fluent in English and Mandarin
- Bachelors degree or above. Additional
- 5 years works experience in lieu of degree.
公司介绍
塑造体育运动的未来
在过去的80多年中,adidas Group已成为世界各级别体育运动不可或缺的组成部分,提供最高水准的鞋类、服装和运动配件。如今,adidas Group在全球的运动产品业界处于领导地位,提供了多种品牌和多样化的产品。为adidas Group工作意味着成为一个致力于聘用、培养和保留人才的公司中的一员,并加入一个多样化的、对工作、对运动、对我们的品牌充满激情的团队。
SHAPE THE FUTURE OF SPORT
For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of Brands and products.
Working for adidas Group means being a part of a company that strives to hire, develop, and retain people with a passion for their work, for sport, for our brands, and to perform on a diverse team.
请将您的中英文简历、照片及薪资要求发到以下邮箱:ta.northasia@adidas-group.com
如需了解更多adidas Group的工作机会,请访问:
www.careers.adidas-group.com
Please send us your resume in English and Chinese with photo and salary expectation to gzrecruit@adidas.com
For more career opportunities in adidas, please visit: www.careers.adidas-group.com
欢迎有鞋业、服装业资源的猎头公司与我们合作。
在过去的80多年中,adidas Group已成为世界各级别体育运动不可或缺的组成部分,提供最高水准的鞋类、服装和运动配件。如今,adidas Group在全球的运动产品业界处于领导地位,提供了多种品牌和多样化的产品。为adidas Group工作意味着成为一个致力于聘用、培养和保留人才的公司中的一员,并加入一个多样化的、对工作、对运动、对我们的品牌充满激情的团队。
SHAPE THE FUTURE OF SPORT
For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of Brands and products.
Working for adidas Group means being a part of a company that strives to hire, develop, and retain people with a passion for their work, for sport, for our brands, and to perform on a diverse team.
请将您的中英文简历、照片及薪资要求发到以下邮箱:ta.northasia@adidas-group.com
如需了解更多adidas Group的工作机会,请访问:
www.careers.adidas-group.com
Please send us your resume in English and Chinese with photo and salary expectation to gzrecruit@adidas.com
For more career opportunities in adidas, please visit: www.careers.adidas-group.com
欢迎有鞋业、服装业资源的猎头公司与我们合作。
联系方式
- Email:ta.northasia@adidas-group.com
- 公司地址:地址:span珠江新城珠江东路6号周大福金融中心12楼