广州 [切换城市] 广州招聘广州市场/营销招聘广州市场/营销/拓展专员招聘

Senior Marketing Communications Specialist

香港爱迪达采购有限公司广州代表处adidas Sourcing Limited Guangzhou Representative office

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:服装/纺织/皮革

职位信息

  • 发布日期:2013-10-14
  • 工作地点:上海
  • 招聘人数:1
  • 工作经验:三年以上
  • 学历要求:本科
  • 职位类别:市场/营销/拓展专员  市场分析/调研人员

职位描述

Please apply with English CV at mbx_taap@adidas-group.com

Key Responsibilities

This role is expected to assist brand communication and product marketing support. It is a pillar to maintain and enhance TMaG brand awareness and preference in the market. S/he reports to Assistant Manager, Marketing Communication and works directly with product teams and externally with media etc.


Advertising & advertorial management:

- Collect and file global and regional advertising designs and materials
- Localize these central materials into local versions (translations, design adaptation and production)
- Plan media schedule and negotiation with media about the spot plan and advertising costs
- Take charge of local photo shooting of products etc. for the above ads and advertorials
- Deliver ads/advertorial materials to media and supervise production and releases
- Post monitoring of all advertising release and compile reports
- The advertising includes print ads, TVC and OOH

Product literature:

- Coordinate with product teams and supervise the design of product catalogues, consumer brochures, style book, sales talkers, retail videos etc.
- Manage the printing and production of the above materials
- Coordinate with sales team and distribute the above materials to regional offices

TaylorMade Website Maintenance:

- Plan content update for TM website
- Supervise design and execution of new updates
- Monitor website performance and prepare regular report (traffic, registration etc.)

Sales support:

- Coordinate with sales team and plan, produce retail support materials, eg: uniform, GWP, and online retail banner materials etc.

Club/Course sponsorship:

- Identify, negotiate with target local golf clubs and course for cooperation
- Plan sponsorship details
- Supervise product orders, delivery etc.

Plan and organize related brand activities at such venues/KPI

- Timely dissemination of Global and Regional Marketing Materials


Experience / Skills Required

Competencies/Attributes

- Strong organizational and analytic skills
- Strong Excel, PPT skill
- Strong Communication skills
- Independent, creative and also an effective team player
- Competent at executing plans with high quality

Experience/Knowledge

- 2-3 years overall work experience in Marketing or Advertising
- Work experience in China preferred (min 2 years)
- Team player that can also lead. Not afraid to try new things.
- Golf Industry experience preferred
- Fluent in English and Mandarin
- Bachelors degree or above. Additional
- 5 years works experience in lieu of degree.

公司介绍

塑造体育运动的未来

在过去的80多年中,adidas Group已成为世界各级别体育运动不可或缺的组成部分,提供最高水准的鞋类、服装和运动配件。如今,adidas Group在全球的运动产品业界处于领导地位,提供了多种品牌和多样化的产品。为adidas Group工作意味着成为一个致力于聘用、培养和保留人才的公司中的一员,并加入一个多样化的、对工作、对运动、对我们的品牌充满激情的团队。

SHAPE THE FUTURE OF SPORT

For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of Brands and products.

Working for adidas Group means being a part of a company that strives to hire, develop, and retain people with a passion for their work, for sport, for our brands, and to perform on a diverse team.


请将您的中英文简历、照片及薪资要求发到以下邮箱:ta.northasia@adidas-group.com
如需了解更多adidas Group的工作机会,请访问:
www.careers.adidas-group.com


Please send us your resume in English and Chinese with photo and salary expectation to gzrecruit@adidas.com
For more career opportunities in adidas, please visit: www.careers.adidas-group.com

欢迎有鞋业、服装业资源的猎头公司与我们合作。

联系方式

  • Email:ta.northasia@adidas-group.com
  • 公司地址:地址:span珠江新城珠江东路6号周大福金融中心12楼