品牌部长
广州市白云区米格包装图形设计中心
- 公司规模:少于50人
- 公司性质:民营公司
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2013-08-30
- 工作地点:中山
- 招聘人数:1
- 职位月薪:30000-49999
- 职位类别:市场/营销/拓展总监 市场/营销/拓展经理
职位描述
职责:
1 根据公司总体战略和经营目标,制定品牌策略,包括品牌的定位、价值取向、个性、市场目标消费群等重要内容。
2 制定产品不同时期的广告策略,制定、执行年、季、月度广告计划,包括媒体推荐、投入费用预算及损益评估。
3 监督控制媒体合作项目执行及效果保障;汇总媒介信息及行业动态,对媒体的趋势以及新媒体资源整合分析。
4 根据产品的定位、规格、店面等有关产品和品牌的标准,策划并组织制作产品的宣传资料、新产品包装,展品等。组织执行对新产品包装、规格、等相关资料的设计和制作。
5 研究市场的需求、竞争对手的产品等,挖掘产品的卖点,为产品推广活动、销售活动等提供依据。
6 制定线上、线下的预算计划,并组织执行计划。
7 设计并组织执行品牌推广计划、公共关系活动。
要求:
1. 有家电或快消国内知名品牌的运营经验。
2. 注重实效传播,有成功案例。
3. 五年以上4A公司或相关行业经验。
4. 熟悉掌握品牌运作方式与技巧,熟悉国内媒介资源,拥有良好人脉关系。
1 根据公司总体战略和经营目标,制定品牌策略,包括品牌的定位、价值取向、个性、市场目标消费群等重要内容。
2 制定产品不同时期的广告策略,制定、执行年、季、月度广告计划,包括媒体推荐、投入费用预算及损益评估。
3 监督控制媒体合作项目执行及效果保障;汇总媒介信息及行业动态,对媒体的趋势以及新媒体资源整合分析。
4 根据产品的定位、规格、店面等有关产品和品牌的标准,策划并组织制作产品的宣传资料、新产品包装,展品等。组织执行对新产品包装、规格、等相关资料的设计和制作。
5 研究市场的需求、竞争对手的产品等,挖掘产品的卖点,为产品推广活动、销售活动等提供依据。
6 制定线上、线下的预算计划,并组织执行计划。
7 设计并组织执行品牌推广计划、公共关系活动。
要求:
1. 有家电或快消国内知名品牌的运营经验。
2. 注重实效传播,有成功案例。
3. 五年以上4A公司或相关行业经验。
4. 熟悉掌握品牌运作方式与技巧,熟悉国内媒介资源,拥有良好人脉关系。
公司介绍
As one of the leading executive search firms in China, Bel Esprit Consulting is a domestic firm with international standards that focuses exclusively on hiring for the China market. We work closely with multinational and domestic companies to recruit business leaders in mainland China including Taiwan, Hongkong and Macao.
The central objective of our business: to bring best practice and international standards to executive search in China, and supply the valuable business leader in accord with the culture and management of the clients.
We are headquartered in Guangzhou, China’s main commercial and economic center, closely with our clients. We are a private company registered in China, and are proud that our founders had the backing of the government and multinational companies in Human Resource Management and Development. We have a full licence to operate throughout China.
We work with a wide range of clients such as wholly owned multinationals, joint venture multinationals, Chinese State Owned Enterprises (SOE’s), domestic private companies and domestic listed companies.
In our short history we have already established a world-class client base of leading multinational and Chinese companies, who turn to us to identify leaders in IT, Telecommunication, EMS, Consumer Electronics, Fine Chemical.
The central objective of our business: to bring best practice and international standards to executive search in China, and supply the valuable business leader in accord with the culture and management of the clients.
We are headquartered in Guangzhou, China’s main commercial and economic center, closely with our clients. We are a private company registered in China, and are proud that our founders had the backing of the government and multinational companies in Human Resource Management and Development. We have a full licence to operate throughout China.
We work with a wide range of clients such as wholly owned multinationals, joint venture multinationals, Chinese State Owned Enterprises (SOE’s), domestic private companies and domestic listed companies.
In our short history we have already established a world-class client base of leading multinational and Chinese companies, who turn to us to identify leaders in IT, Telecommunication, EMS, Consumer Electronics, Fine Chemical.
联系方式
- 公司地址:地址:span金湾区