COM3-Associate Account Director-Social Media
远流贸易(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品) 奢侈品/收藏品/工艺品/珠宝
职位信息
- 发布日期:2013-06-20
- 工作地点:上海-静安区
- 招聘人数:1
- 语言要求:英语精通
- 职位类别:广告客户经理 媒介经理
职位描述
Job Summary
This is a dream job in China!
You will be supporting one of China’s largest domestic brands in its efforts to establish brand recognition in Western markets. This is a major opportunity to work with a premier brand in the wine and spirits market.
You will be responsible for understanding the client’s global marketing strategy, developing a social media strategy, primarily on facebook, WOM management and reputation management.
NOTE – this position requires a native English speaker who can converse with local Chinese marketing teams and translate their requirements into a strategy that positions their brand in international markets.
Overview of Responsibilities
The following are key responsibilities for this role.
Client Management / Planning
Annual Plan - the Social Media Consultant will work with our client to develop an overall social media plan for western markets, primarily using facebook.
The Social Media Consultant will define measurable KPI’s to track brand awareness and the impact of the program on the brand.
The Social Media Consultant will develop the budget needed to support the overall program.
Social Media Design and Execution
TheSocial Media Consultant will work with Shared Services to design the facebook page layout and key functions.
Develop content for international social media platforms, including multi-media, written content, etc.
Be responsible for coordinating any third parties who support content creation.
Skills and Experience
At least 5 years’experience in social media, either in a digital marketing agency or in an end-user marketing organization.
At least 5 years’ experience working with international clients, either in US/Europe or in China.
Extensive experience in WOM tracking.
Extensive experience in online reputation and crisis management.
This is a dream job in China!
You will be supporting one of China’s largest domestic brands in its efforts to establish brand recognition in Western markets. This is a major opportunity to work with a premier brand in the wine and spirits market.
You will be responsible for understanding the client’s global marketing strategy, developing a social media strategy, primarily on facebook, WOM management and reputation management.
NOTE – this position requires a native English speaker who can converse with local Chinese marketing teams and translate their requirements into a strategy that positions their brand in international markets.
Overview of Responsibilities
The following are key responsibilities for this role.
Client Management / Planning
Annual Plan - the Social Media Consultant will work with our client to develop an overall social media plan for western markets, primarily using facebook.
The Social Media Consultant will define measurable KPI’s to track brand awareness and the impact of the program on the brand.
The Social Media Consultant will develop the budget needed to support the overall program.
Social Media Design and Execution
TheSocial Media Consultant will work with Shared Services to design the facebook page layout and key functions.
Develop content for international social media platforms, including multi-media, written content, etc.
Be responsible for coordinating any third parties who support content creation.
Skills and Experience
At least 5 years’experience in social media, either in a digital marketing agency or in an end-user marketing organization.
At least 5 years’ experience working with international clients, either in US/Europe or in China.
Extensive experience in WOM tracking.
Extensive experience in online reputation and crisis management.
公司介绍
Family Values and Constant Innovations
YUANLIU International Trade (SH) Co., Ltd, is one of the largest independent, foreign-owned luxury trading companies in China spirits industry. Established by the Camus Wine & Spirits group, YUANLIU is focused on being the most respected importer and marketer of premium liquors in China market. Headquartered in Shanghai, YUANLIU also has set up offices in Beijing, Guangzhou and Shenzhen, and has established solid distribution network in all key cities across the country.
Today, many wines and spirits producers enjoy a strategic partnership with YUANLIU that results in a portfolio comprising of leading brands within the cognac, champagne, armagnac, whiskey, vodka, and rum spirits as well as the Old & New World Estate wines. It is worth mentioning that our represented brands such as Camus Cognac, Salon & Delamotte Champagne and Chateau de Laubade Armagnac have over hundred years of heritage and traditions.
As one of the leading luxury wines & spirits importing companies in China, YUANLIU stays constantly innovative and creates a real difference by providing superior quality products, speaking for themselves and unforgettably true luxury experiences.
家族价值观及不断创新
远流贸易是中国烈酒行业中最大的独立外资奢侈品贸易公司之一。由卡慕葡萄酒及烈酒集团创立,远流专注于成为中国市场最受尊敬的高端酒类进口商及营销者。总部位于上海,在北京、广州以及深圳设立分公司,同时在全国各主要城市已建立了稳固的销售网络。
时至今日,许多葡萄酒及烈酒生厂商热衷于和远流在包括干邑、香槟、雅文邑、威士忌、伏特加、朗姆酒及各类新旧世界葡萄酒等领导品牌建立战略合作伙伴关系。值得一提的是,我们的代表品牌如卡慕干邑,沙龙及德乐梦香槟和朗巴德雅文邑都具有一百多年的传承和传统。
作为国内主要的***名酒进口公司之一,远流保持不断创新,通过提供优质产品创造与众不同又真实难忘的奢华体验。
YUANLIU International Trade (SH) Co., Ltd, is one of the largest independent, foreign-owned luxury trading companies in China spirits industry. Established by the Camus Wine & Spirits group, YUANLIU is focused on being the most respected importer and marketer of premium liquors in China market. Headquartered in Shanghai, YUANLIU also has set up offices in Beijing, Guangzhou and Shenzhen, and has established solid distribution network in all key cities across the country.
Today, many wines and spirits producers enjoy a strategic partnership with YUANLIU that results in a portfolio comprising of leading brands within the cognac, champagne, armagnac, whiskey, vodka, and rum spirits as well as the Old & New World Estate wines. It is worth mentioning that our represented brands such as Camus Cognac, Salon & Delamotte Champagne and Chateau de Laubade Armagnac have over hundred years of heritage and traditions.
As one of the leading luxury wines & spirits importing companies in China, YUANLIU stays constantly innovative and creates a real difference by providing superior quality products, speaking for themselves and unforgettably true luxury experiences.
家族价值观及不断创新
远流贸易是中国烈酒行业中最大的独立外资奢侈品贸易公司之一。由卡慕葡萄酒及烈酒集团创立,远流专注于成为中国市场最受尊敬的高端酒类进口商及营销者。总部位于上海,在北京、广州以及深圳设立分公司,同时在全国各主要城市已建立了稳固的销售网络。
时至今日,许多葡萄酒及烈酒生厂商热衷于和远流在包括干邑、香槟、雅文邑、威士忌、伏特加、朗姆酒及各类新旧世界葡萄酒等领导品牌建立战略合作伙伴关系。值得一提的是,我们的代表品牌如卡慕干邑,沙龙及德乐梦香槟和朗巴德雅文邑都具有一百多年的传承和传统。
作为国内主要的***名酒进口公司之一,远流保持不断创新,通过提供优质产品创造与众不同又真实难忘的奢华体验。
联系方式
- 公司地址:上班地址:北京