广州招聘

Job Title: Brand Manager


Job Band: Managerial


Supervisor approval: Operations Director, China


Division: China Trade Division




Basic purpose and Objective of Job
? Assist in the development of short & long term strategies to grow the key brands for the whole of China.

? Manage designated consumer-driven marketing activities for the key brands in line with the agreed strategy for these brands

? Communicate with Principal and work with sales and marketing to ensure outstanding implementation of these plans, thereby maximizing effectiveness of the marketing investment



Principal Accountabilities
? Internal brand champion, building support across functions and with regional brand teams to achieve brand objectives

? Ensure that feedback (e.g. from sales) is actively sought and implemented

? Own development and execution of sales promotion merchandising

? Business trend analysis own brands and competitors

? Monitor Market Intelligence and competitor information relevant to the brand

? Ad-hoc business analysis & preparation of monthly reports

? Co-ordinates presentations for Sales briefings

? Pre and post brand activity evaluations, with recommendations for ongoing improvement

? Analysis and communication of ongoing business information (research, market data)



Functional Capabilities
? Basic understanding of the national & regional sales channels and their associated trading issues

? Demonstrated competence in data compilation & recommended actions - fact finding and extracting information from internal sources

? Able to present data in a logical 'user friendly' way to brief Senior Management + sales teams.

? Proactive approach to work load management

? Able to communicate (verbal and written) ideas with learning concisely

? Able to think intuitively about consumer needs and beliefs and be able to demonstrate examples of real consumer insights

? Innovative

? Prior success in the management of internal sales relationships

? Some management of A&P budgets preferred

? Prior success in the management of agency relationships preferred



Key Performance Indicators

? Brand Equity measures

? Quality and timely execution of all activities

? Management of activities within designated budget

? Strong external & internal relationships



Personal Capabilities
? Ideas: demonstrates curiosity, experimentation and risk taking that results in a flow of new ideas

? Emotional Energy: Is self-motivated, an effective communicator, able to create energy in others

? Edge: Is comfortable / confident to face reality and make tough decisions when necessary

? Excellence: In execution, able to overcome obstacles

? Living the Values: is committed to the Company's values and is able to demonstrate behaviour that is consistent with these values



Qualifications

? Solid experience in consumer goods marketing, trade marketing or sales

? Some understanding of key financial indicators

? Proficiency in both spoken and written English

? At least 5 years experience in FMCG, F&B, Retails or Channel management will be advantageous

? Aggressive, team player and analytical thinking

? A good knowledge of the local market and its changing dynamics

Adecco集团是全球最大的国际性人力资源服务公司，总部设于瑞士，为《财富》Fortune排名全球前500大企业，目前已有5,600多家分公司遍布世界60个主要国家及地区市场，全职员工超过33,000名，Adecco在巴黎和苏黎世为公开上市公司。Adecco 在大中华及亚洲地区已有24 年的历史，超过100家的分公司。Adecco根据企业的需求，提供最好的专业人才招募及人才派遣等相关人力资源服务，协助企业跨越文化、地域及语言上的限制，招募到最适职及可信任的人才。
Adecco in Asia Pacific：澳洲、中国大陆、香港、印度尼西亚、越南、日本、南韩、马来西亚、新卡里多尼亚、纽西兰、新加坡、台湾、泰国