广州招聘

Meet with the team

The Marketing team at Meltwater directly contributes to the business by engaging with existing clients and prospects to convert them as leads to generate sales. Supporting a fast growing team of media experts, we are constantly on the lookout for the latest trends and updates, staying ahead of the game and pushing boundaries. Our day to day includes not only connecting with the sales teams, but also data analysis and creating deliverables, and helping build engagement with our clients through field marketing and digital marketing.

Meltwater的营销团队通过与现有和潜在客户的互动，将其转化为销售线索，从而为业务做出直接贡献。为了为Meltwater不断壮大的媒体专家团队提供更全面的支持，我们一直走在社会趋势和潮流的前列，时刻保持领先地位并不断突破自我。我们的日常工作不仅包括与销售团队的沟通，还包括数据分析和实际工作成果的交付，并通过Field Marketing和Digital Marketing帮助建立Meltwater与客户的积极互动。

About this role

As the Head of Marketing for China region, you will lead a small team to run our customer-facing Marketing efforts in China. You will lead the Marketing programs and partner with our China leadership team to drive consideration and create demand for our products and solutions among potential and current clients. You will be focused on influencing the customer journey, including: crafting messaging and positioning for PR and Marketing buyers and driving customer-oriented programs. You will be a critical driver for initiatives that highlight the wins of our best customers to inspire others, including customer advocacy programs, case studies, customer references, and customer education. You will partner with centralized teams, including product marketing, digital marketing and design teams to tailor initiatives in the China market.

作为Meltwater中国区的市场营销负责人，你会带领你的团队开展面向中国区客户的市场营销工作。你将会主导各种营销活动，还会与中国区的领导管理团队围绕Meltwater的产品与解决方案展开深度合作，激发客户的消费需求。你的工作将会对于客户购买全流程产生持续性的影响: 根据客户公关与市场部门的采购需求，传递Meltwater的产品信息与市场定位，并推进各种客户导向活动；你还将负责甄选总结出Meltwater最值得分享的一批客户案例，为后续的客户应用与培养提供启示与参考。此外，你也需要与包括产品营销，数字营销与设计等全球团队携手并进，为中国区定制出更具本地化特色的营销举措。

The ideal candidate has a passion for media intelligence and data driven solutions to Marketing and PR, exceptional communication skills with an entrepreneurial spirit, the ability to quickly grasp technology concepts, solid knowledge and experiences in using marketing tools, public relations and digital marketing campaign development and execution.

该职位的理想候选人需要对Meltwater所提供的媒体监测产品、数据导向的营销与公关解决方案等业务具备足够的热情。我们同样期待你具备出色的沟通能力，对于新技术、新概念的快速理解能力以及战略性思维。此外，候选人也需要具备对于营销工具的熟练掌握，和多年的公关与数字营销活动经验。

What you will be doing?

• Full ownership and accountability for marketing strategy, budget and campaign execution for the Greater China region

• Working closely with our senior leadership team locally in China to develop and drive regional Marketing strategies

• Plan and execute digital marketing programs, specifically SEM, WeChat ads and Zhihu, and field Marketing campaigns , such as webinars, events and EDMs, to drive new business revenue, customer retention and loyalty, and upsell and cross-sell opportunities

• Create high-performing SEO content in simplified Chinese that adheres to Meltwater style guidelines and standards

• Act as a strong partner with our sales organisation to provide best-in-class customer experience and reach our business goals

• Elevate the Meltwater brand name by generating social exposure, media coverage, develop content for social media channels and local blog etc

• Collaborate with internal and external partners to source (or produce) content and educational material that builds awareness of Meltwater capabilities and accelerates the sales process in China

• Report results, track performance, and identify optimisation opportunities

• Optimize each marketing touchpoint using data, including top-of-funnel channels like social media and blogging, middle-of-funnel channels like email nurturing, and bottom-of-funnel activities with sales teammates

• Support overall marketing team goals and programs, ensuring their success in your region

• 全面负责大中华区的市场营销策略制定，预算管理与活动执行

• 与中国高层管理团队紧密合作，发展并主导本地区市场营销策略

• 制定并执行数字营销项目（SEM，微信推广与知乎等)，区域营销项目（线上分享会，线下沙龙与EDM等），拓展新的商务机会并维系客户忠诚度

• 依据Meltwater既有标准与搜索引擎优化（SEO）技巧，创作优质的中文内容

• 配合销售团队，提供***的客户体验并达成Meltwater的商业目标

• 增加社交媒体曝光与媒体覆盖，提升Meltwater的品牌知名度

• 与内外部合作方共同产出内容与教育性材料，加快中国区销售流程

• 定期汇报工作结果，追踪活动表现，挖掘潜在商机

• 以数字化思维实现营销活动的最优触达，形式包括但不限于社交媒体营销，电子邮件，以及与销售团队合作的各类市场活动。

• 支持全球营销团队在中国区的各类项目，确保团队目标在中国区的达成。

What we would like to see from you

• 4-8 years of experience in strategic marketing and public relations, with a focus on demand generation, database marketing, content marketing, digital marketing or marketing programs

• Strong abilities in digital marketing tactics, specifically China SEM, WeChat ads and Feeds ads

• Robust experience organizing events, workshops, conferences

• Experience in SEO, content creation and distribution in China

• Ability to write effective copy is a necessity

• Strong relationship management skills and thrive in customer-facing opportunities

• Proven track-record of success in partnering with Sales for common goals

• Ability to think strategically and develop comprehensive, data-driven marketing plans

• Ability to synthesize complex ideas into actionable recommendations for senior executives

• Able to analyze the marketing funnel through data, identify and size different growth opportunities and the various ways to meet them

• Great attention to detail and project management skills. This role requires balancing several initiatives together

• Results-driven, Self-motivated, organized, proactive, collaborative

• Innovative, curious, constantly seeking new ideas, news ways of doing things, up to date on the latest marketing trends

• Chinese native, with good English in both written and spoken

• Bachelor’s degree, with emphasis on communications, marketing, and/or business is a plus

• 4-8年的策略营销与公关相关经验，擅长于开发客户需求。精通数字化营销与内容营销，以及其他营销方式。

• 精通各类数字营销手段，特别是国内SEM，微信推广与广告投放

• 丰富的活动筹备经验（沙龙，会议，分享会等）

• 拥有国内SEO实战经验，掌握本土市场的内容撰写与发布技巧

• 必须具备优秀的文案撰写能力

• 强大的关系管理能力，并热衷于面向客户获取成功

• 具备与销售团队紧密合作的成功案例

• 战略性思维，并有能力在充分理解市场的前提下，制定出数据导向型的市场营销计划

• 有能力将复杂创意转化为可执行的提案，并呈现给管理团队

• 能够中数据，解析营销漏斗；通过各种方式，确认并抓住潜在增长机会

• 具备对于细节的充分关注与项目管理技能，该角色需要对多个方面的工作拥有充分的平衡能力

• 以结果为导向，具备足够的自我驱动力和计划性，积极主动，善于沟通与合作

• 敢于创新，保持好奇，不断地在工作中寻求新想法，尝试新方式，紧跟营销潮流

• 中文母语，英文写作与口语能力出众

• 本科及以上学历，传播学，市场营销学优先，商科背景优先

The perks of working with us!

• Competitive Compensation Package

• 20 paid holidays, on top of that, we have compassionate leave, personal leave, special leave, and other types of personal time off to make sure you have a great work-life balance

• Business travel life insurance

• Get the real responsibilities from DAY 1!

• Awesome coworkers

• Fun, ambitious and international working environment

• Fun team outings

• Immerse yourself in the cutting edge social media intelligence technology

• Various online and offline training programs with a focus of employees’ personal career development

• Well stocked kitchen

• And more…

• 有竞争力的薪资

• 20天带薪年假；除此之外，完善的病假，探亲假等个人休假制度，满足你对于生活和工作的平衡需求

• 提供差旅保险

• 从入职***天起，收获满满的责任感！

• 出众，有趣，又雄心勃勃的同事；国际化的工作环境

• 掌握社交媒体洞察的***

• 各式各样的线上线下培训活动，充分关注员工的个人发展需求

• 水果，下午茶等茶水间福利

Meltwater的“Outside Insights”理念旨在帮助客户做出更好更明智的决策。
2001年，Meltwater创立于挪威首都奥斯陆，起步于媒体监测。
在六个大洲拥有62个办公室，2000多名员工。
提供媒体监测、社交媒体监测和监测数据分析报告。
处理数十亿在线文章、博客和社交媒体会话。
从在线数据中提取深度观点，辅助制定商业战略。
我们的客户不仅有从事公关、市场职能的专业人士，也有企业各个层面的管理层，涉及到的行业与企业规模，更是不尽相同。
Meltwater还运营非营利组织 – Meltwater创业技术学院（MEST），致力于培养未来一代企业家。
如果你希望加入世界上发展最快的媒体智能企业，那就快来加入Meltwater吧！