广州招聘

岗位职责：

1、依据公司品牌战略与市场定位，制订并执行品牌上市期的推广策略及方案，完成品牌的年度营销方案，并推进落地执行；

2、基于品牌定位，负责完成品牌形象策划工作和落地执行、品牌IP合作项目策划工作和落地执行；

3、结合消费者及市场洞察和产品开发差异，提炼、规划产品和消费者在各触点的内容表达及沟通方式；

4、负责全网传播矩阵的策划、执行及线上各渠道店铺的店铺页面内容策划；

5、统筹梳理综艺、明星等媒介资源，并进行分析，策划品牌媒介方案；

6、负责品牌线上线下活动推广方案的策划及执行落地。

岗位要求：

1、3年以上内容策划及品牌市场相关经验，大专以上学历，新闻学、广告学、市场营销学等相关专业优先；

2、能够独立完成营销策划方案，并有自己的独到的见解；

3、对美妆核心阵地，抖音、小红书及B站的规则熟悉，并一直从事相关内容策划；

4、具备优秀的沟通协调能力和人际关系处理能力，思路清晰，反应灵活；

5、熟悉天猫平台的站内外流量的衔接打通逻辑及活动策划；

6、具备较好的创意能力和文字功底。

中山市鼎泰燕食品有限公司专注于滋补类食品的研发生产，目前主营产品为鲜炖燕窝，即食燕窝，燕窝饮品。鼎泰燕从原料的把控，产品的研发，质量的把控等多方面建立了完整的体系，致力为合作伙伴提供最优质的代工服务。
Zhongshan Dingtaiyan Food Co., Ltd. has been focusing on research, development and production of nourishing food, such as fresh stewed bird’s nest, instant bird’s nest and bird’s nest drink. With a complete system covering control of raw materials, product research and development, quality control and many other respects, Dingtaiyan aims at providing partners with the best OEM services.
鼎泰燕创始团队专注燕窝产业数十年，深入钻研为东南亚的金丝燕建造燕屋，打造适宜金丝燕居住的良好环境。源头优势保障了燕窝原料品质的安全和充足的产量。团队带着“把好品质的燕窝带进更多国人家庭”的想法，在中山建立了十万级净化（GMP)生产车间，拥有自动化专业生产线和生产设备。因为一直坚持“品质***，货真价实”的理念，在行业内树立了良好的口碑，现与多家知名公司成为了长期的代工合作关系。从鼎泰燕建立之初，便重视行业的发展，先后加入广东省燕窝产业协会、中国药文化研究会燕窝分会、燕窝产业国际联盟，并与中检认证集团达成战略合作，为大健康时代助力。
Engaged in the bird’s nest industry for decades, the founding team of Dingtaiyan built houses especial for swiftlets from Southeast Asia after in-depth study, providing them with a favorable living environment and, in turn, giving Dingtaiyan an advantage in product sources, with which Dingtaiyan can get the safety of its raw materials and enough yield assured. Keeping the idea of “bringing bird’s nest of good quality to more Chinese families” in mind, Dingtaiyan built in Zhongshan GMP purification production workshops with cleanliness class 100,000, which are equipped with automated professional production lines and production equipment. As Dingtaiyan has been adhering to the concept of “quality first and bang for the buck”, it has earned a good reputation in the industry and established long-term OEM cooperation relationships with many well-known companies. Since its establishment, Dingtaiyan has attached great importance to the development of the industry and contributing to the era of great health. It has, for this end, successively joined Guangdong Bird’s Nest Industry Association, Bird’s Nest Branch of China Pharmaceutical Culture Society and Bird’s Nest Industry International Alliance, and reached strategic cooperation with China Certification & Inspection Group.