Senior Marketing Specialist
科莱恩化工(中国)有限公司 Clariant Chemicals (China) Ltd.
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:石油/化工/矿产/地质
职位信息
- 发布日期:2020-10-21
- 工作地点:上海-长宁区
- 招聘人数:若干人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位类别:市场企划专员
职位描述
Regional segment strategy and implementation
-Collect regional and country inputs for the segment marketing strategy
-Execute strategy within the region together with local sales and technical organizations
-Control and lead marketing strategy reviews with region and selected countries
- Lead on selected strategic projects within the region, e.g. Market Excellence Project
Market Intelligence
- Provide insight for market mega trends and customer unmet needs
-Provide competition landscape with the countermeasures
-Provide the insight for regulations
-Serves to the project and innovation pipeline projects, e.g. GTI projects
Customer-facing activities
-Implement global new launches to China associated with local cases
- Develop sales tools, e.g. customized presentations, flyer, brochure, etc. to support customer approaches
-Support region sales-related projects and initiatives
- Marketing Communications, covering customer symposium, event, workshop
- Detect new grow opportunities for mid and long term, coupled with biz case
Product Management
-Analyses and refresh product lifecycle to secure the sustainable portfolio; - Identify “focus product” by product lifecycle and develop value proposition selling approaches; - Ideation for new product development and accelerate “go to market”
职能类别:市场企划专员
公司介绍
Clariant is a focused, sustainable and innovative specialty chemical company based in Muttenz, near Basel/Switzerland. On 31 December 2020, the company employed a total workforce of 13 235. In the financial year 2020, Clariant recorded sales of CHF 3.860 billion for its continuing businesses. The company reports in three business areas: Care Chemicals, Catalysis and Natural Resources. Clariant’s corporate strategy is based on five pillars: focus on innovation and R&D, add value with sustainability, reposition portfolio, intensify growth, and increase profitability.
联系方式
- 公司地址:地址:span春德路288号