广州招聘

Associate Analytics Director

The Associate Analytics Director Position is responsible for evaluating and optimizing digital media campaigns to achieve the media and marketing objectives. The role requires experience applying business and marketing analytics to digital media campaigns and a disciplined approach to testing and learning based on clear objectives and methodologies. This position will be a face for Measurement & Analytics in SH in advances analytics techniques, market & consumer insights and media effectiveness.

Responsibilities

Able to prioritize jobs & communicate these priorities to the team and motivate all members

Guides clients and digital media teams to define measurement strategy and plan

Work with department head to develop and manage a business intelligence infrastructure to support marketing objectives and improve client and digital media team's decision making.

Develop, generate and manage detailed data reporting and measurement requirements and frameworks that provide insight as to the performance of client's digital media programs.

Provides insights, evaluate effectiveness and make recommendations based on measurement reporting and analysis and where appropriate to improve digital marketing program performance and support forecasting efforts

Collaborate with digital media team to develop campaign performance optimization recommendations.

Gather industry research, competitive landscape information and trade intelligence for media strategy development and optimization.

Work closely with creative and interactive agency partners, along with ad serving and web analytics vendors to mine all available data with the proper tools to make sound digital media decisions.

Utilize syndicated industry research/measurement tools to enhance analysis

Monitor performance of purchased online advertising on a weekly basis; work with digital media team to ensure delivering as planned.

Requirements

Bachelor's degree in math, science or engineering or other quantitative studies with strong analytical skills

Minimum of 5 years data related experience, preferably in the digital media industry

Minimum of 3 years FMCG client facing experience

Must have experience as a Business Analyst, Web Master or equivalent technical and data analytics roles

Experience with syndicated online research tools (iResearch, comScroe, Hitwise, etc.)

Proficiency with Microsoft Office suite

Strong communication skills, both verbal and written in English and Chinese

Preferred:

Online marketing analysis experience preferred (agency or media or technology vendor)

Experience with online tracking tools preferred (Allyes, Doubleclick, MediaMind, Webtrends, Omniture, Google Analytics etc.)

关于宏盟媒体集团
 
作为宏盟集团（纽约证券交易所代码：OMC）旗下的媒介服务公司，宏盟媒体集团是全球领先的营销和企业传播公司。宏盟媒体集团是全球领先的营销和企业传播的整合营销集团，为全球100多个国家的5000多名客户提供广告、战略媒体规划和媒介购买、直销与促销，公关以及其他专业传播服务。
宏盟媒体集团由几个专业媒体公司组成。其中OMD（******************）是享誉世界的具有卓越创新能力的大型媒体传播专家，PHD（****************）是一家凭借开拓性思维领导力和创新性服务获得普遍认可的领先媒体服务公司。