Head of Strategy(client:HTC)
北京恒美广告有限公司上海分公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:广告
职位信息
- 发布日期:2013-01-09
- 工作地点:上海
- 招聘人数:1
- 工作经验:八年以上
- 学历要求:本科
- 语言要求:英语熟练
普通话熟练 - 职位类别:总监/部门经理 媒介经理
职位描述
Reporting Structure
Reports to Business Director
Key Roles and Responsibilities
Pioneering
Passionate in innovation and creativity in conceptualizing, strategizing and executing projects
A risk taker and intuitive in exploring new thoughts
A "River" for ideas [Helping others to develop them], not a "Lake" [Executing them]
Creative Channel Planning
Partner with brand, creative, account, research & digital planners to provide insights as they pertain to the media landscape on why people love brands in China, Point Of Sale Activities, Social-Local-Mobile, China Youthology and Trends in General in Consumer Goods / Services
An avid follower and trend spotter of how the channel landscape is evolving, you know how people are using new/emerging media and you can tell if something will "engage" consumers or be ignored
Mastery in how to plan and execute media (online & offline), how various channels complement on another and how to pull syndicated research and should elevate their own role so that they begin to see and effect the big picture
Thought Leadership & Thinking Process
Generate ideas and strategies and proactively lead the clients, creative and the account team
Established a level of credibility to your thinking and work and have fostered relationships so that when you are headed in a direction with a strategic idea, others will follow
Client Focus & Delivery
Advanced & confident presentation & selling skills
Contribution in delivery on CWP mandatory goals
Work with Content and BP teams to deliver quantitative measures on IBC projects
Implementation/Knowledge/Skills/Results
Advanced knowledge of clients business
Going out and meeting people to have a real understanding of true insights
Exceptional client facing skills
Command respect for strategic thinking or to convince a client of its impact and value
Stay on top of the evolving media landscape and strategic approaches and push both clients and agencies to do the same
Effectively present team recommendation and POV concisely and with conviction
Passionate about working with brand strategists and creative to produce great work
Proactive work style, are engaging, and have great communication skills
Ability to think strategically while managing multiple projects with short timelines
Clear, concise business writer
Leadership/People
Lead and mentor junior team members
Performance appraisals - formal review 6mths, informal 3mths
Staff supervision & management/coaching
Strong staff relationships (within whole agency)
Sharing Info/Developing Others
Contribution in CCP knowledge pool through white papers, newsletters & blogging/micro
Advanced in Mind-Mapping, Brainstorming, Workshop Facilitation & Innovation
Training
Attendance @ management meetings
Training and workshop attendance &/or responsibility
Skills required
Advanced
Grassroots level of understanding in digital & emerging technologies, platforms & tools
Advanced story teller
Word, Excel, PowerPoint, Outlook
Performance Measures
Product-driven measures
Pioneering approach within all media plans that exploits the "media idea"
Delivery of insightful ideas that are market-leading work for clients
Awards entries & management
Client satisfaction measures
Client satisfaction surveys
Integration with other teams / units / agencies / third parties
360° review performance versus objectives set out in personal annual assessment
Performance versus SMART goals set out in personal annual assessment
Team player
Character
Creative thinker
Tenacious, persuasive, personable and poised
Exhibit integrity and have respectful interactions with superiors, peers and team members
Inquisitive & open qualities
Reports to Business Director
Key Roles and Responsibilities
Pioneering
Passionate in innovation and creativity in conceptualizing, strategizing and executing projects
A risk taker and intuitive in exploring new thoughts
A "River" for ideas [Helping others to develop them], not a "Lake" [Executing them]
Creative Channel Planning
Partner with brand, creative, account, research & digital planners to provide insights as they pertain to the media landscape on why people love brands in China, Point Of Sale Activities, Social-Local-Mobile, China Youthology and Trends in General in Consumer Goods / Services
An avid follower and trend spotter of how the channel landscape is evolving, you know how people are using new/emerging media and you can tell if something will "engage" consumers or be ignored
Mastery in how to plan and execute media (online & offline), how various channels complement on another and how to pull syndicated research and should elevate their own role so that they begin to see and effect the big picture
Thought Leadership & Thinking Process
Generate ideas and strategies and proactively lead the clients, creative and the account team
Established a level of credibility to your thinking and work and have fostered relationships so that when you are headed in a direction with a strategic idea, others will follow
Client Focus & Delivery
Advanced & confident presentation & selling skills
Contribution in delivery on CWP mandatory goals
Work with Content and BP teams to deliver quantitative measures on IBC projects
Implementation/Knowledge/Skills/Results
Advanced knowledge of clients business
Going out and meeting people to have a real understanding of true insights
Exceptional client facing skills
Command respect for strategic thinking or to convince a client of its impact and value
Stay on top of the evolving media landscape and strategic approaches and push both clients and agencies to do the same
Effectively present team recommendation and POV concisely and with conviction
Passionate about working with brand strategists and creative to produce great work
Proactive work style, are engaging, and have great communication skills
Ability to think strategically while managing multiple projects with short timelines
Clear, concise business writer
Leadership/People
Lead and mentor junior team members
Performance appraisals - formal review 6mths, informal 3mths
Staff supervision & management/coaching
Strong staff relationships (within whole agency)
Sharing Info/Developing Others
Contribution in CCP knowledge pool through white papers, newsletters & blogging/micro
Advanced in Mind-Mapping, Brainstorming, Workshop Facilitation & Innovation
Training
Attendance @ management meetings
Training and workshop attendance &/or responsibility
Skills required
Advanced
Grassroots level of understanding in digital & emerging technologies, platforms & tools
Advanced story teller
Word, Excel, PowerPoint, Outlook
Performance Measures
Product-driven measures
Pioneering approach within all media plans that exploits the "media idea"
Delivery of insightful ideas that are market-leading work for clients
Awards entries & management
Client satisfaction measures
Client satisfaction surveys
Integration with other teams / units / agencies / third parties
360° review performance versus objectives set out in personal annual assessment
Performance versus SMART goals set out in personal annual assessment
Team player
Character
Creative thinker
Tenacious, persuasive, personable and poised
Exhibit integrity and have respectful interactions with superiors, peers and team members
Inquisitive & open qualities
公司介绍
关于宏盟媒体集团
作为宏盟集团(纽约证券交易所代码:OMC)旗下的媒介服务公司,宏盟媒体集团是全球领先的营销和企业传播公司。宏盟媒体集团是全球领先的营销和企业传播的整合营销集团,为全球100多个国家的5000多名客户提供广告、战略媒体规划和媒介购买、直销与促销,公关以及其他专业传播服务。
宏盟媒体集团由几个专业媒体公司组成。其中OMD(******************)是享誉世界的具有卓越创新能力的大型媒体传播专家,PHD(****************)是一家凭借开拓性思维领导力和创新性服务获得普遍认可的领先媒体服务公司。
作为宏盟集团(纽约证券交易所代码:OMC)旗下的媒介服务公司,宏盟媒体集团是全球领先的营销和企业传播公司。宏盟媒体集团是全球领先的营销和企业传播的整合营销集团,为全球100多个国家的5000多名客户提供广告、战略媒体规划和媒介购买、直销与促销,公关以及其他专业传播服务。
宏盟媒体集团由几个专业媒体公司组成。其中OMD(******************)是享誉世界的具有卓越创新能力的大型媒体传播专家,PHD(****************)是一家凭借开拓性思维领导力和创新性服务获得普遍认可的领先媒体服务公司。
联系方式
- Email:china.sni@omd.com
- 公司地址:地址:span上海市南京西路1788号1788国际大厦11-12层
- 电话:13636613520