广州招聘

Johnsonville Sausage is committed to becoming the "Best Company in the World". This role is expected to promote Johnsonville brand awareness, analysis marketing data and focus on new media execution. Additionally, the candidate must become “The Expert” on positioning brand spreading image regarding target product.

Why This Is a Great Job for a Person Who Wants To Accept Nothing Less Than Personal Greatness:

You get to:

1.Assist other Marketing Leaders in supporting organizational strategies and objectives to drive growth of the Johnsonville Sausage.

2.Manage short term (annual) and long term (3-5 years) brand strategy and planning for our social campaign.

3.Drive continuous enhancement of product awareness that strengthens our Customer viscosity and brand recognition.

4.Work closely with key members of the Brand team and the thirdparty when appropriate to drive success for both Johnsonville and partnerships.

5.Measure the effectiveness of digital media efficiency, monitor investment ROI towards paid social clients, and take learning for future plan optimization

6.Develop and activate marketing plans that encompass all aspects of the Sales and Marketing mix. This includes positioning, consumer targeting, and a holistic consumer contact strategy.

Key Deliverables for this position:

1.Work closely with Brand team to support Johnsonville brand building & social media strategy.

2.Provide supports to marketing needs，include but not limited to:offer solutions and recommendations to internal customers for their campaign needs, develop marketing programs to increase awareness and drive demand.

3.Timely communicate with DT regarding marketing support include online materials, social media contents,such as KOL, and share the material regularly.

4.Manage social media content,includes,Wechat,Weibo,advertising,email and other social media.Explore innovative technology for implementing content in a right platform.Attract more readers to click on tweets.

5.Prepare online new product launch plan and online materials that covers Product Photo taken/PDP/Video;

6.Work across internal functions and external agencies to ensure content plan alignment, execution quality and on-time delivery.

7.Rack,evaluate and report on the performance of all digital marketing campaigns to optimize performance and understand user behaviour.

Qualifications (What you bring to the job):

1.Bachelor’s degree in related field and is required with 5-10 years of social media marketing experience.

2.Ability to review metrics on an on-going basis, analyze, draw conclusions and recommend immediate action.

3.Understand target audience’s digital media consumption in order to identify the most relevant touch points.

4.Entrepreneurial; ability to drive forward with goals independently.

5.Good creative sense on what works on social network and Excellent project management skills and multi-tasking.

6.Creative and proactive communication skill.

7.Intermediate to advanced skills in Microsoft Office applications.

8.Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

9.Fluent in spoken and written English.

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