广州招聘

MAIN TASKS AND RESPONSIBILITIES
?    Collaborate with all functions to design and execute an effective content marketing strategy
?    Accountable for driving traffic, customer acquisition, engagement, leads generation, sales delivery and customer retention based on high quality content
?    Contribute to social media postings and management of social media account to generate awareness, maintain loyalty and drive sales
?    Manage and categorize BES content pool and employ various content into different marketing channels
?    Implement social CRM tool to better deliver designed content
?    Work closely with technical team to create training materials and accountable for its professionalism, effectiveness, clarity and consistency
?    Plan and create multi-media marketing content such as video, flash, GIF, infographic, H5 to better deliver marketing message and fulfill business requirements
?    Collect, monitor and analyze social media metrics and industry trends, and adjust content strategy accordingly
?    Continuously measure and improve content performance on a regular and ongoing basis
职位要求：
WHO YOU ARE
?    Bachelor's or Master's in marketing, communications, journalism or related discipline
?    3+ years' experience in content marketing, 5+ years' experience in general marketing, social marketing or advertisement industry
?    A solid understanding of content and social marketing industry trends, tactics, and user behavior
?    Experience with content generation, Wechat official account operation, social CRM, and social media management
?    Highly organized, consumer-centric, result-driven; ability to work under pressure, meet deadlines and be flexible
?    Strong ability to build trust with and influencing internal and external key stakeholders
?    Effective working in a fast paced and fluid environment that requires strong ownership, bias for actions, ability to prioritize, and deliver high quality results
?    Ability to think and act both strategically and tactically from developing strategic plans through to execution
?    Demonstrating strong learning capabilities on new skills, new methodology etc.
?    Team player with strong interpersonal and communication skills
?    Fluent English & Mandarin, spoken and written

拜耳是一家全球化创新型企业，在生命科学领域的健康与营养方面具有核心竞争力。拜耳致力于以创新的产品帮助解决当今人类社会所面临的一些重大挑战。随着人类预期寿命不断延长，人口不断增长，拜耳通过专注于预防、缓解和治疗疾病的研发活动来改善人们的生活质量。与此同时，拜耳通过突破性创新引领农业未来，帮助农户、消费者得到健康、安全、可负担的食物，并且生产过程对社区、对环境友好。“拜耳：科技创造美好生活”是我们的使命，我们的目标是改善人们的生活质量。

拜耳于1863年创立，迄今已有150多年的历史，公司总部位于德国勒沃库森，全球拥有超过11万名员工。2018年财富世界500强排行榜中拜耳排名193位。早在1882年拜耳公司首次进入中国市场，至今已经超过130年。随着中国成为世界上增长最快的市场之一，拜耳也逐步加大了在这里的投入。拜耳中国总部位于上海，截至2018年12月底，拥有超过9,000名员工。2018年拜耳中国的销售额达到31.27亿欧元，折合人民币超过235亿元。

拜耳在中国有三大事业部：处方药、健康消费品和作物科学，并运营着多家工厂。早在1936年拜耳就开始在上海生产阿司匹林，目前本地生产在中国的销售额中所占比重越来越大。伴随着正在进行的一些重大投资项目，拜耳致力于成为在中国发展的主要引擎。

多年以来，拜耳作为人们心目中的理想雇主屡获殊荣，2018年我们荣膺中国杰出雇主、中国典范雇主、非凡雇主101-年度多元雇主、中国大学生喜爱雇主、最受***欢迎雇主等多个奖项。同时，拜耳也是提供均等机会的雇主。我们尊重并公平对待他人，不论其宗教、国籍、民族、文化、性别或性取向，我们重视并弘扬多元文化。“敢想|勇为”（Passion to innovate | Power to change）是拜耳的雇主品牌宣言，它概括了拜耳作为雇主的全部特点：其工作文化与公司对目前和未来员工的期望以及对他们的回报。

如需了解更多信息，欢迎访问拜耳官方网站www.bayer.com.cn