广州招聘

THE ROLE

We are looking for a Guangzhou-based Programmatic Manager with passion and strong experience in digital advertising and technology. The ideal candidate will have a deep knowledge of digital media planning & buying and how data driven decisions can impact the outcome. Previous supervision & campaign management experience is required.

THE RESPONSIBILITIES

The Programmatic Manager is responsible for optimization and monitoring campaign performance. He/she must possess excellent active listening skills to understand client needs and translate those needs into trading objectives. He or she must work collaboratively with their peers, reporting progress and optimize trading tactics, sharing trading and campaign insights with the group.

This is a unique opportunity to be part of a new performance team.

Reporting Structure

This position reports into the Performance Director

Key Job Responsibilities

·         Work with PHD and OMG Specialist Business Units’ Executives, Account Lead, as well as other key stakeholders across the organization to set and execute the affiliate marketing strategy and roadmap for our operation in Guangzhou.

·         Map the online landscape for both high-value/high-volume managed affiliate account opportunities and long-tail affiliates.

·         Develop financial models and review competitive reference points to determine effective commission structures for both managed affiliate accounts and long tail affiliates.

·         Make recommendations on affiliate marketing platforms and tools to utilize.

·         Determine the KPIs and build the dashboards to track, optimize, and report on affiliate marketing goals and progress.

·         Build affiliate channel lead generation, conversion, and revenue projections, and align yourself and the team you build around weekly and quarterly goals to meet those projections.

·         Drive initial business development activities (and ultimately hire a team of affiliate marketing representatives) to sign up and manage affiliate partners across our target industries, verticals, and online properties.

·         Provide thought leadership, strategic insight, and clear communication (written and verbal) to the client and internal organization on affiliate marketing strategy.

·         Be in constant communication with team members.

·         Develop trust of the client as an expert on affiliate marketing.

关于宏盟媒体集团
 
作为宏盟集团（纽约证券交易所代码：OMC）旗下的媒介服务公司，宏盟媒体集团是全球领先的营销和企业传播公司。宏盟媒体集团是全球领先的营销和企业传播的整合营销集团，为全球100多个国家的5000多名客户提供广告、战略媒体规划和媒介购买、直销与促销，公关以及其他专业传播服务。
宏盟媒体集团由几个专业媒体公司组成。其中OMD（******************）是享誉世界的具有卓越创新能力的大型媒体传播专家，PHD（****************）是一家凭借开拓性思维领导力和创新性服务获得普遍认可的领先媒体服务公司。