Account Executive客户主任(生活方式方向)
罗德公共关系顾问(北京)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:广告
职位信息
- 发布日期:2020-12-18
- 工作地点:广州-天河区
- 招聘人数:若干人
- 工作经验:1年经验
- 学历要求:本科
- 职位月薪:6-8千/月
- 职位类别:公关主管 公关专员
职位描述
1.对文字敏感,文字功底好,热爱写作,中英文writings水平优秀;
2.逻辑思维紧密,能清晰通过PPT、文字呈现创意想法;
3.平时有浏览英文网站、英语文章的习惯,会使用谷歌,Bing 等搜索引擎;
4.充满好奇心,对美食美酒、娱乐、生活方式类内容感兴趣,会关注社交媒体(微博、微信、小红书、抖音等)相关的最新趋势等;
5.对社会化媒体有浓厚的兴趣和洞察力,有多媒体技能,会使用PS、易企秀、MAKA 等工具, 灵活使用PowerPoint;
6.性格开朗,乐于沟通,乐观积极,不怕困难,有开放的学习态度。
岗位职责:
1.结合时下热点话题,提供文案创意,每月负责2-4篇美食类相关公众号内容;
2.结合品牌的核心策略,策划公关传播内容,例如跨界合作、电商热点话题策划等;
3.协助项目负责人进行日常项目文案的撰写及编辑处理;
4.能搜索消费调研报告,研究消费群体特点,能通过搜索完成消费者报告、竞争对手报告;
5.需要积极参与项目策划、项目创意、头脑风暴等核心工作,输入创意,并能迅速清晰地理解、将创意整理成ppt或文字。
Requirements
1.Be sensitive to words, have a good base and be fond of writing, have an excellent level of writing in Chinese and English
2.Thinking logically, be able to clearly present creative ideas through PPT and text
3.Have the habit of browsing English websites and English articles, and l use Google, Bing and other search engines
4.Full of curiosity, interested in food, wine, entertainment, lifestyle content, will focus on the latest trends related to social media (Weibo, WeChat, Xiaohongshu, Tiktok, etc.)
5.Have strong interest and insight in social media, and have multimedia skills. Make h5 with tools such as PS, EQXIU and MAKA, and use PowerPoint flexibly
6.Cheerful, willing to communicate, positive, not afraid of difficulties and open learning attitude.
Competency
1.Focus on current hot topics, provide copywriting ideas, and be responsible for 2-4 articles of the WeChat Official Accounts Platform related to food every month
2.Understand the brand's core strategy and plan public relationship content, such as cross-border cooperation, e-commerce hot topic planning, etc.
3.Assist the project leader to write and edit daily manuscripts
4.Can do the consumer research reports, study the characteristics of consumer groups, complete consumer reports and competitor reports through search
5.Participate in core tasks actively such as project planning, develop creativity of project, brainstorming, input ideas and understand ideas quickly and clearly and organize it into PPT or essay.
公司介绍
罗德是全球领先的独立公关公司之一,1948年成立于美国纽约,在中国的北京、上海、广州、深圳和香港设有全资分公司。罗德汇聚国际与本土人才,以企业传播与公众信任、全球互联、医疗健康、生活方式为四大发展核心支柱。我们致力于通过提供全方位的整合传播咨询服务为客户创造富有意义、可衡量的商业成果,屡获行业殊荣。
联系方式
- Email:zhaoa@ruderfinnasia.com
- 公司地址:东直门外大街35号东湖别墅E101