广州招聘

The role encompasses:

 

1.      Data governance: partnership with client to ensure smooth development of 1st party DMP with proper working process. Closely work with legal to keep update with data legality trend, publishers’ new privacy terms and conditions. Make sure all data collection under proper governance.

2.      Data centralization and automation: lead a team to develop different automation tools to centrally manage all data assets, such as tracking, paid EC performance. Design and implement analytics dashboards that provide clients and internal teams visibility and insights.

3.      Measurement and verification: lead the discussion with advanced tracking vendors, constantly upgrade tracking functions to timely ensure client’s traffic quality, keep client from ad-fraud and unsafe exposure. Proactively participate into industry association like MMA and push further industry transparency

4.      Design matrix that matter for new type of campaigns: for new types of campaigns, design evaluation KPIs with feasible tracking solutions

5.      Mar tech stack expert: closely communicate with different business teams to understand their daily challenges. Accordingly explore and evaluate different tech vendors, such as DMP, DSP, Serving and etc., identify opportunities to apply into daily operations.

6.      Relationship management: manage internal stakeholders, clients and vendors’ relationships

7.      Training and consulting: be the go-to person for data, measurement and mar tech related questions. Organize regular training sessions for agency to improve team digital capability

8.      Team coaching: inspire and coach team members, build team capabilities on digital, mar tech, automation and analytics

 

关于宏盟媒体集团
 
作为宏盟集团（纽约证券交易所代码：OMC）旗下的媒介服务公司，宏盟媒体集团是全球领先的营销和企业传播公司。宏盟媒体集团是全球领先的营销和企业传播的整合营销集团，为全球100多个国家的5000多名客户提供广告、战略媒体规划和媒介购买、直销与促销，公关以及其他专业传播服务。
宏盟媒体集团由几个专业媒体公司组成。其中OMD（******************）是享誉世界的具有卓越创新能力的大型媒体传播专家，PHD（****************）是一家凭借开拓性思维领导力和创新性服务获得普遍认可的领先媒体服务公司。