广州 [切换城市] 广州招聘广州市场/营销招聘广州市场分析/调研人员招聘

Data & Analytics Manager

北京恒美广告有限公司上海分公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:广告

职位信息

  • 发布日期:2019-11-28
  • 工作地点:上海
  • 招聘人数:若干人
  • 工作经验:3-4年经验
  • 学历要求:招若干人
  • 语言要求:不限
  • 职位月薪:1-1.5万/月
  • 职位类别:市场分析/调研人员

职位描述

Scope of role:

Responsible for managing Data & Analytics on-going campaign performance reporting. Build productive working relationship with external data vendors and internal business areas. Familiar with major EC data platforms including but not limited to JD9N, Ali-Databank, JZT, ShengYiCanMou.

Analyze comprehensive suite of data spanning across Digital, Programmatic and Performance (e-Commerce and SEM) to yield holistic, practical strategic insights for client, at campaign level as well as ‘big-picture’ perspective.

Reporting Structure:

  • You report to Data & Analytics Director, which is part of the Operations, Data & Tech Integration (ODTI) team
  • You are expected to work closely with the Measurement & Analytics team, also part of the broader ODTI team

The role encompasses:

  1. Identify and acquire data for analysis as per requirements from business areas and translate them into digestible business insights in forms of reports

  2. Manage multiple campaign reporting workflow, including weekly, bi-weekly, monthly and ongoing campaign performance reports as well as post-buy reports

  3. Support with ad-hoc analytical tasks including but not limited to major promotional event real-time performance reporting and post-event deep-dive insights reports

  4. Build and manage strategic working relationships with data vendor and internal supporting teams to ensure efficient development process

  5. Mentor and support junior members of the team with their tasks on hand


    The role requires:

It is essential for the ideal candidate to possess strong analytical backgrounds and skill sets:

  1. Strong technical acumen along with proficiency in Microsoft Excel, Microsoft Power BI and Python. R language capability is also preferrable but not essential

  2. Demonstrated ability to capture and integrate business needs into analytical requirements and through effective communication with business areas

  3. Demonstrated ability to think strategically about business in the advertising sense

  4. Initiative to find ‘better ways’ to complete task and/or resolve problems

  5. Communication skills in conveying data findings in the ‘business’ sense

  6. Ability to build and manage working relationship with external marketing data platforms such as JD 9N

Qualifications:

  • Tertiary qualified, 3-5 years of industry experience strong technical skills in data analytics

  • Good understanding of advertising data and media fundamentals

  • Strong communication skills

  • Microsoft Excel, PowerBI, PowerPoint, Python and R (preferred but not essential)


职能类别:市场分析/调研人员

公司介绍

关于宏盟媒体集团
 
作为宏盟集团(纽约证券交易所代码:OMC)旗下的媒介服务公司,宏盟媒体集团是全球领先的营销和企业传播公司。宏盟媒体集团是全球领先的营销和企业传播的整合营销集团,为全球100多个国家的5000多名客户提供广告、战略媒体规划和媒介购买、直销与促销,公关以及其他专业传播服务。
宏盟媒体集团由几个专业媒体公司组成。其中OMD(******************)是享誉世界的具有卓越创新能力的大型媒体传播专家,PHD(****************)是一家凭借开拓性思维领导力和创新性服务获得普遍认可的领先媒体服务公司。

联系方式

  • Email:china.sni@omd.com
  • 公司地址:地址:span上海市南京西路1788号1788国际大厦11-12层
  • 电话:13636613520